【摘要】 字体设计在视觉元素表现上分为平面、立体和动态三种文字设计形式.详细分析了每种形式的特点,阐述了新媒体时代下字体设计在形态和传播媒介上的创新,以及在品牌形象、影视广告、电子商务网站中的具体应用,以便更好地从艺术性表达和功能性传播两方面实现文字的功能.更多还原

【Abstract】 On the expression of visual elements,font design can be divided into three types of text design:plane,three-dimensional and dynamic.This paper analyzes the characteristics of each form in detail,and expounds the innovation of font design in form and communication media in the new media era.This paper as well as discusses its specific application in brand image,film and television advertisement and electronic commerce website,so as to better realize the function of characters from two aspects of artistic expression and functional communication.更多还原