新媒体环境下高校校园文化建设的机遇、挑战与对策

【摘要】 新媒体与传统媒体相比,具有很多新的特点,对高校的校园文化建设也是新的挑战。本文介绍了新媒体的概念和特点,分析了新媒体环境下高校校园文化建设的机遇,面临的挑战,并提出了一些对策,以期对高校的校园文化建设起到一定借鉴作用。更多还原

【Abstract】 Compared with the traditional media, the new media has many new characteristics, and it is also a new challenge to the construction of campus culture in colleges and universities. This paper introduces the concept and characteristics of new media, analyzes on the opportunities and challenges of the construction of campus culture in colleges and universities under the new media environment, and puts forward some countermeasures in order to play a certain reference role in the construction of campus culture in colleges and universities.更多还原