【摘要】 北京农业嘉年华已经成为体现北京农业生产、生态、休闲、教育、示范等多功能于一体的都市型现代农业盛会。结合第七届北京农业嘉年游客、商户及场馆周边草莓种植户和餐饮经营者的调查数据,分析了第七届北京农业嘉年华游客态度和行为及对周边相关产业带动情况,提出建立有效利益联结机制,更好地带动农民增收;有效利用现有场馆场地,加强主题创意产品开发;借助互联网实现平台升级,适应游客对北京农业嘉年华高预期的思考和建议。更多还原

【Abstract】 Beijing Agricultural Carnival has become a grand multi-functional urban agricultural event, which shows the city’s achievements on its agricultural production, environment, recreation, education. Based on the investigation data on tourists, merchants, suppliers of strawberry and restaurateurs of the 7th Beijing Agricultural Carnival, we analyzed the attitudes and behaviors of tourists to the 7 th Beijing Agricultural Carnival, and the driving effects on the surrounding related industries. Finally, this paper puts forward some suggestions on how to establish an effective linkage mechanism to better promote farmers’ income, make effective use of existing exhibition hall, strengthen the development of theme creative products, and upgrade the internet platform to meet the high requirements of tourists for Beijing Agricultural Carnival.更多还原