【摘要】 "知"与"行"存在巨大鸿沟,探究社会心理学因素是如何影响垃圾分类行为成为重要问题。基于"2015年特大城市居民生活状况调查"数据的实证分析,分析阶层认同和环境价值观对垃圾分类行为影响,检验感知行为控制和感知行为动力的中介效应模型,探索促进公众垃圾分类行为的内在机制。通过中介效应模型分析发现,阶层认同对垃圾分类行为有直接效应,同时通过感知行为控制和感知行为动力体现出中介效应;环境价值观不仅对垃圾分类行为有直接效应,并通过环境行为控制表现出显著的中介效应。因此,提升公众的绿色消费理念、培育节约环保习惯,可以增强环境责任意识,促进公众垃圾分类行为。通过树立典型模范人物,增强阶层认同感,提升对环境满意度,为培育公众垃圾分类的自觉、自愿行为起到积极作用。更多还原

【Abstract】 There is a huge gap between "Perception" and "Behavior", and it has become an important issue in exploring how the social psychology factors influence the behavior for source separation. Based on the empirical analysis of the data "Survey on the Living Conditions of Metropolitan Residents" in 2015, this paper analyzed the influencing mechanism of class identification and environmental values on behavior for source separation, examined the mediating effect model of perceived behavior control and perceived behavior motivation, and explored the internal mechanism of promoting behavior for source separation. Through the analysis of the mediating effect model, it is found that class identification has a direct effect on the behavior for source separation, as well as a mediating effect on the behavior for source separation through perceived behavior control and perceived behavior motivation. Environmental values not only have direct effects on behavior for source separation, but also have significant mediating effects on behavior for source separation through perceived behavior control. Therefore, improving the public’s green consumption awareness and cultivating the saving habit can enhance the awareness of environmental responsibility and promote the behavior of the public for source separation. Setting up typical and exemplary role models, enhancing class identification and improving environmental satisfaction would play a positive role in promoting the public behavior for voluntary source separation.更多还原