【摘要】 以《化工学报》为例探讨学科综合性中文科技期刊打造"教科书"式品牌期刊,并以这种"品牌理念"进行宣传和知识服务的理论可行性,同时提出相应的解决方案。将《化工学报》作为化工领域的"考研指南"和"研究生科研入门指南""教科书"式品牌期刊向化工专业的本科生、研究生进行宣传和知识服务,将能持续地培养作者和引用者并带动纸刊订阅,提高期刊的社会效益和经济效益。本文的理念将能启发相似背景的学科综合性中文科技期刊,在现有的体制机制框架下,不断提高中文期刊的学术影响力,改善编辑部经营状况。更多还原

【Abstract】 Taking CIESC Journal as an example, this paper discusses the theoretical feasibility of building a "textbook"brand Journal with comprehensive Chinese scientific journals,and puts forward the corresponding propaganda service scheme. If we take CIESC Journal as "textbook"brand journals of "the guide of the Graduate Record Examination"in the field of chemical industry and"the ice-break guide for the graduate students ’ scientific research",we can attract authors and readers continuously. And as a result,printed journal subscriptions will be promoted and the social benefits of the journal will be increased. The concept presented in this paper may inspire comprehensive Chinese scientific journals with similar backgrounds to continuously enhance the academic influence under the existing institutional framework,and also improve the operation situation of the editorial department.更多还原