【摘要】 虞姬作为中国古代女性的杰出代表,通过对这一人物的历史形象和文化意义进行分析,结合当下的新媒体发展背景,从虞姬文化内涵的核心定位、虞姬文化形象的新媒体宣传、虞姬文化产品的数字化开发等方面入手,对虞姬文化资源进行全方位的数字化建设与开发。更多还原

【Abstract】 As an outstanding representative of ancient Chinese women,through the analysis of Yuji historical image and cultural significance of this figure,it combined with the current background of the development of new media,it can start from the Yuji cultural brand positioning,Yuji cultural image of the new media,the digital development of Yuji cultural products,and so on,in order to carry out the Yuji cultural resources for all-round digital construction and development.更多还原