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城市化进程中的大众传媒

Mass Media in the Process of Urbanization

【作者】 邓庄

【导师】 秦志希;

【作者基本信息】 武汉大学 , 传播学, 2010, 博士

【副题名】以佛山报业为例

【摘要】 城市化是现代化的基本进程和重要标志,是现代化不可逾越的发展过程。报业的生成、发展以及当前发生的变革,正是以走向城市化、现代化的中国为框架展开的。在报纸的发展历程中,城市化不仅仅是一个背景,而是以无处不在的方式渗透在报纸的各个方面;报纸也不仅仅是城市化、现代化的镜像,它参与了中国城市化、现代化的发展进程;双方彼此嵌入,互相促动。本论文希望通过对佛山的报纸和城市化的分析,来把握社会发展和媒介发展之间的良性互动,把握新闻信息与社会现实之间所构成的多层次复合关系,多角度地反映传媒的社会价值。大众传媒从诞生到发展,一直伴随着城市化的进程,并对城市化产生了重大影响。时至今日,大众传媒的发展水平已经成为衡量一个国家或地区城市化水平、综合经济实力以及科学技术、文化教育是否发达的重要标志。而城市化为报业发展创造了良好的经济环境、人文环境,提供了广泛的信息需求和受众需求,大众传媒在都市这个空间里获得了存在的可能和发展的动力,城市特别是中心城市承载着重要的文化传播功能,是大众传媒的孵化器和加速器。城市化的进程就是一个社会转型的过程,是社会结构的转换,社会体制的更新,社会利益的重组与价值观念的嬗变的过程。在这样一个急剧变动的都市社会转型过程中,大众媒介系统完成了与社会环境的适应而得到转型,传媒转型是传媒对都市社会转型和传媒社会环境因子的全面适应和与之相互作用的结果,转型成为报纸的基本生存状态,报纸在转型过程中不断发展,体现出与城市化进程相适应的趋势,进而提升了城市的软实力。城市化的发展是一个社会分化的过程,随着社会分化、文化分化的加剧,在我们的媒体中普遍出现了传播分化、传播失衡的问题,反而进一步加剧社会分化。随着社会分化的加剧,社会整合成为社会转型的重要趋势,时代对报纸提出新的角色与功能,报纸要成为社会各阶层利益表达的工具,成为促进社会冲突与问题的解决,帮助社会实现调解和跨阶层沟通的整合工具,报纸的这一转型也将有力地推动城市社会的转型与发展。城市社会转型时期,观念和文化层面面临着多重复杂的矛盾冲突,渗透着对人文精神的挑战和冲击,而构建良性的城市文化,即建立在多元的文化生态、良好的人际关系、高尚的道德水准、团结互助的社会风尚基础上的城市风貌,成为顺利推进经济社会转型的重要保证。作为现代城市文化的重要组成部分,现代传媒必须积极参与现代城市文化的建构,在满足市民文化多元化需求的基础上,整合提升城市文化,构建多层面的城市文化传播体系。

【Abstract】 Urbanization is the basic process and important symbol and an inevitable stage of modernization. The generation, development and transformation of the newspaper industry are based on the urbanized and modernized China. During the development of paper industry, urbanization is not only a background but exists in every aspect of newspapers. Newspapers are not only an image of urbanization and modernization but gets involved in its process. They implant and actuate each other. The author, through analysis of newspaper industry and urbanization of Foshan, aims to seize the beneficial reactions between the development of society and the media, to grasp the many-layered and complex relations and to reflect its social value from all angles.The mass media has been along with the urbanization and thus has great effects on it since its emergence. Up to now, the development level of mass media has been an important criterion in judging the urbanization level of a state and region, comprehensive economy strength and scientific, technological, cultural and educational level. The urbanization offers a solid good economic, cultural environment and provides wide information and requirements from the mass. The mass media has acquired power to exist and develop in the process of urbanization. Cities, especially metropolis, undertake the function of spreading culture and are hatcheries accelerators of the mass media.The process of urbanization is a process of social transformation, and a process of the transformation of social structure, the renewal of social system, the reorganization of social interests and the evolution of values. In the process of social transformation of such a rapidly changing city, the mass media system have been transformed for the social environment. The mass media transformation is to adapt to the overall result of the interaction and total adaptation of urban society transformation and the media social environmental factors. The contents, forms, function, and roles of newspapers in turn have been transformed into its basic existence state in this rapid change. The newspapers have continuously developed and embodied the tendency of adaptability to the process, which promotes the soft power of the city. The development of urbanization is also a process of social differentiation, which means the alienation and diversification of social structure. The social mobility is increasing and social relationships are combining. In our media, in general, the problem of communication division and communication imbalance have appeared, which has exacerbated social divisions. With the intensification of social differentiation, social integration has become an important trend in social transformation. A new era has demands for the new role and function of newspapers, and the newspaper is to become a tool for expressing their interests, the promotion of social conflict and the way to solve social problems, helping the community to achieve conciliation and cross-class integration tools of communication. The transition of the newspaper will become a strong impetus to social transformation and development.In the urban social transformation, the multiple complex conflicts in the aspect of the cultural and concept, permeate with the challenges and impact of the spirit of the humanities. To build healthy urban culture, which is the style and features of the city, built on the diversity of cultural ecology, good relationships, high ethical level, and social solidarity has become an important guarantee of the smooth progress of economic and social transformation. As an important part of modern urban culture, mass media must be actively involved in the construction of modern urban culture, combine and improve urban culture, constructe multi-level communication system in meeting the needs of cultural diversity.

【关键词】 城市化传媒发展佛山报业
【Key words】 urbanizationmedia developmentFoshannewspaper industry
  • 【网络出版投稿人】 武汉大学
  • 【网络出版年期】2010年 10期
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