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旅游出行决策支持系统的方法和技术研究

Study of the Method and Technology of Tourist Travel Decision Support System

【作者】 马张宝

【导师】 齐清文;

【作者基本信息】 山东科技大学 , 地图制图学与地理信息工程, 2009, 博士

【摘要】 社会经济发展、科技进步、生产力提高、工作生活条件改善,这些因素极大地促使了公众性、综合性、地域性旅游活动的迅猛发展。对于某个区域而言,蕴涵有海量的旅游数据与信息,随着网络技术与地理信息系统等现代技术的快速发展,如何运用新方法和新技术更好地为旅游出行者提供服务是一个急待解决的重要问题。目前的研究存在以下问题:旅游管理信息系统中旅游信息数据属性单一,在空间数据的挖潜利用以及旅游市场预测、旅游资源评价存在不足;目前的旅游信息系统多注重查询功能服务,而在为旅游出行者提供的决策支持服务功能不足;缺乏旅游电子商务功能服务。本文从旅游出行的空间决策过程入手,研究了旅游决策支持系统的方法和技术,取得以下进展。1.研究了旅游出行的空间决策过程,提出多模式认知、多模型决策、基于案例推理和规则推理集成研究是旅游出行决策支持系统的主要方法,建立旅游出行决策支持系统是提供旅游出行决策支持服务的重要技术。2.研究了旅游出行决策支持系统数据库的数据建模、数据管理,实现了数据库建库和数据编码方式,开发了数据处理系统来动态维护数据库;3.研究了旅游出行决策支持的知识库和案例库,提出了用产生式规则扩展法来表示知识,利用数据库的范式理论设计旅游出行决策知识库和案例库,实现了知识库和案例库的推理方法,构建了旅游出行决策知识库和案例库;4.利用基于案例推理和规则推理的集成、多媒体和虚拟场景作为旅游出行决策的辅助工具、旅游出行决策方案实施反馈工具来维护旅游出行决策案例库等内容,设计了旅游出行决策对弈系统来辅助旅游出行者制定旅游出行方案;5.以云南省旅游出行决策支持系统为例,对旅游出行决策支持系统进行实例研究。

【Abstract】 Socio-economic development, scientific and technological progress, productivity enhancement, working and living conditions improvement, these factors have greatly promoted the rapid development of public, comprehensive, regional tourist activities.There are mass tourism data and information in an area. With the rapid development of the modern technology of Internet and GIS and so on, it is an urgent important issue to be resolved how to use new methods and new technologies to better provide services for tourist travel.There are many following questions in the current study. In the current tourism management information system, data attribute is only, and spatial data mining, tourist market forecasting and tourist resource evaluating are insufficient; The query service is more focused, however, the tourist decision service provided for tourist is insufficient; the tourism e-commerce is scarce. In this thesis, from the start of the spatial decision process of the tourist travel, the methods and techniques of the tourist decision support system are studied, and the following progress are achieved.1. The spatial decision process of the tourist travel is studied. It is put forward that the multi-modal cognitive, multi-model decision-making, case-based reasoning and rule-based reasoning integrated research are the primary methods of tourist travel decision support system, and the establishment of tourist travel decision support system is an important technology providing tourist travel decision service.2. The data modeling and data management of tourism travel decision support system are studied, and database construction and data encoding are realized, and data processing system is developed to dynamically maintain database.3. The knowledge base and case base of tourism travel decision support are studied. It is put forward that knowledge is represented by using the production rule extension, and tourism travel decision knowledge base and case base are designed by using database normal formulas theory. The reasoning methods of knowledge base and case base are realized, and tourism travel decision knowledge base and case base are built.4. The use of integration of case-based reasoning and rule-based reasoning, multimedia and virtual scene as tourist travel decision aid, tourism travel decision plan implementation feedback tool for maintaining tourist travel decision case base, and so on, tourism travel decision support playing chess system is designed to help tourist with tourist travel plan.5. Take Yunnan Province tourism travel decision support system as an example, the tourist travel decision support system is studied.

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