【作者】 王亚南；

【导师】 陈锡喜；

【作者基本信息】 华东师范大学 ， 马克思主义理论与思想政治教育， 2009， 博士

【摘要】 源于西方消费社会的消费主义正在渗透到中国社会各个层面，在大众文化和传媒的推动下，已经、正在对人们的消费行为、消费观念以及生活方式发生影响。论文以“中国语境下的消费主义研究”为题对中国语境下消费主义进行研究。作为理论的消费主义研究。论文主要是在中西语境对比下，把握西方消费主义的发展和研究脉络，总结中国语境下消费主义研究的独特性，即从消费主义研究的社会条件、文化环境、必要性等方面系统分析消费主义相关理论问题。西方消费主义理论研究是在一个社会现实基础比较深厚(如形成了结构比较完善的消费社会)和社会思想比较丰富(各类学者从不同的学科背景下提出各种消费思想和观点)的基础上，逐渐形成、发展并繁荣起来的，其研究作为重要的思想资源，对于研究中国语境下的消费主义仍然具有合理的有效性和相通性。而中国现阶段的消费主义是在西方消费主义思潮涌入、国内发展主义意识等因素下形成的，具有独特的语境研究意义。论文基于马克思关于消费的本质、商品拜物教理论、人的异化、消费的文化意义等思想理论，结合作为批判消费主义意识形态重要理论工具的西方符号学理论以及中国传统消费思想，对中国语境下的具体消费实践进行了辩证思考。作为具体消费实践的消费主义研究。在现阶段，受西方消费主义影响，我国日常生活领域消费主义的主要体现为奢侈性消费、过度超前消费和离轨消费；由消费主义主导的大众文化在实现本土化进程中，大众变成消费者，大众文化日益消费化，它消解经典、消费历史。从政府“喉舌”到产业，传媒身份的演变，传媒功能重心已从维护政党合法性转移到塑造消费者、引导消费上来，在传媒与消费主义阶段共荣的关系中，解析传媒消费主义化与消费主义传媒化。作为意识形态的消费主义。消费主义意识形态源于资本追求增殖的天性，在消费主义所构建的符号世界里，人被解构并编码成没有判断力的消费者，在疯狂消费的过程中，出现了身份认同和价值认同危机。在生活世界的视域中，探究消费主义对主体建构和社会主流意识形态的影响。超越消费主义。构建一种既与当前经济发展水平、生态环境与资源状况相适应，又与人们的精神需要相适应的可持续消费，是对受消费主义影响的生活方式和生存方式的理性回归；构建以“以人为本”、“尊重生态价值的绿色消费”为核心价值理念的可持续消费，也是贯彻科学发展观、践行社会核心价值观以及实现经济又好又快发展的现实选择。论文从传媒公共领域的重塑和大众文化的回归两个方面来探讨超越消费主义的可能性。更多还原

【Abstract】 Consumerism which originates from“the western consumer society”isinfiltrating all levels of Chinese society.Promoted by the mass culture and media,ithas been and is being influencing people’s consumption behavior,consumptionattitudes and life style.This paper takes“Research on Consumerism under theChinese Context”as the title and does research on consumerism under the Chineseenvironment.As a theoretical study of Consumerism.In contrast of China and Westernsociety,this paper mainly grasps the research history and development course ofWestern Consumerism,summarizes the unique character of Consumerism research inChina,that is,systematic analysis of Consumerism and the related theoretical issuefrom these points of view:the social conditions of Consumerism study,the culturalenvironment,the necessity,etc.Theoretical Study of Western Consumerism is basedon deep social realistic foundation (like relatively perfect structure of consumptionsociety)and rich social thoughts(like different consumption thoughts and views byvarious scholars in different disciplines).Then it shapes,develops and prospers.Asimportant thought resource,it has reasonability and intercommunication for ourresearch on Consumerism under the Chinese Context.Consumerism in now Chinais developed under the influx of Western Consumerism and domestic developmentismawareness,etc.So the study has a unique meaning.Based on the nature of Marx’stheory of consumption,commodity fetishism theory,people’s alienation,culturalsignificance consumption and other ideology and theory,combined with WesternSemiology theory which is an important theoretical tool to criticize Consumerism andChinese traditional consumption thoughts,the thesis does dialectical thinking onConsumption behavior under the Chinese Context.As a practical stufy of Consumerism.At this stage,impacted by WesternConsumerism,Chinese people’s daily life mainly manifests the character of luxuryconsumption,excessive consumption and no-track consumption;Led by theconsumerism,in the course of the mass culture’s localization,the public changes toconsumer,and the mass culture is consumerized.it digests classic,consumes history.From the“mouthpiece”to industry,the evolution of the media shows that the center of the media is changed from the maintenance of political legitimacy to the shape andlead of consumer and guide the consumer up in the media and consumerism in therelationship between stage of prosperity,to resolve the consumerize of mass mediaand consumerism in media.Consumerism as ideology.Ideology of consumerism origins from the pursuit ofproliferation of capital.In the symbolized world built by consumerism,human beingis coded into a no-sens consumer.There is identity identification and valueidentification crisis in the course of crazy consumption.this paper explores the impactof Consumerism on the construction of main body and the social mainstream ideologyin the eye of real life.To transcend Consumerism.To construction sustainable consumption which isboth adapt to of current economic development level and people’s spiritual needs isrational return to the way of life and survival influenced by Consumerism.The paperdiscusses the possibility to transcend Consumerism from the two aspects:re-construction of the public field of media and the return of the mass culture.更多还原