【作者】 陈奕；

【导师】 申凡；

【作者基本信息】 华中科技大学 ， 新闻学， 2009， 博士

【摘要】 在新闻传播实践中，从古至今都存在着这样的现象：传媒(自身或与外界合作)通过策划、安排等方式，产生非自然发生的事件；或者介入正在发展的客观事件之中，影响该事件的原有进程与方向。我们把这种现象称为“媒介事件”。对业界而言，媒介事件“见怪不怪”；对学界而言，它却始终“有实无名”，缺乏系统而深入的研究，其结果是直接影响到新闻传播理念和实践的健康发展。基于此，本研究以媒介事件为研究对象，围绕“媒介事件怎样实现对传统新闻生产及传播关系的改造”这一问题，详细探讨媒介事件如何、因何将客观报道理念指导下的“事实→传媒→报道”的新闻生产及传播关系改造为“传媒→事实→报道”关系，以及改造后带来的诸多影响。具体而言，一是从媒介事件的本体出发，在“媒介事件”同名概念的已有研究基础上，对本研究中的媒介事件加以概念上的厘清与界定，并将其框定在新闻报道理念及实践的双重层面中，从不同角度探讨“如何”呈现出“传媒→事实→报道”的新闻生产及传播关系；二是从媒介事件的历史出发，实际上是放置于新闻报道发展史中，解答“为何”繁衍出这种新闻传播现象并导致这种新闻生产及传播关系的问题；三是从媒介事件的影响出发，以客观报道理念为参照，分别从报道实践、传媒管理与控制、报道理念等角度对媒介事件的影响进行逐一辨析，考察媒介事件和客观报道理念如何各自修正并互为补充，从而进一步完善新闻报道理念体系。经由以上逐层深入的探索，本研究认为：1)媒介事件一直起伏隐现于新闻报道发展史之中，已经对新闻报道理念和实践带来了不容忽视的影响，其突出表现在于对传统新闻生产及传播关系的改造。2)随着时代与新闻传播实践的发展，客观报道理念开始显露出不足和缺陷，从另一个角度来说，这成为媒介事件“异军突起”的“契机”。3)应当对媒介事件加以辩证分析和恰当定位。它具有两面性，一方面要为其合理部分正名，并加以吸收和发扬，使之阳光化、理论化地进入新闻传播实践中；另一方面则应有力批判、摒弃其不合理之处，使传媒更好地与时俱进，不断切合实践发展的需要。4)在对媒介事件加以扬弃的同时，客观报道理念也需要进行改进，并与媒介事件理念形成互补和参照，共同构建层级化、递进式的新闻报道理念新体系，为新闻传播实践在顺应时代趋势下的发展提供切实可行的思路。更多还原

【Abstract】 Such a phenomenon has existed in the practice of news and communication in all ages: media (itself or cooperating with others) produce "nonspontaneous events" by the ways like planning and arranging etc., or interfere in the happening objective event, in order to influence its original process and direction. This phenomenon has been conceptualized as "Media Event". In the field of practice, it is commonplace; while in the academic world, it’s always "having the reality but no name" and lack of the systematic and in-depth study, which make explicit effect on the healthy development of news and communication theory and practice.Based on the above analysis, this study takes Media Event as the research object, centering around the issue "How Media Event realizes the remodification of traditional relationship of news production and communication", and makes a detailed exploration about how and why Media Event remodifies traditional relationship of news production and communication from "fact to media to reporting", guided by objective reporting ideas, to "media to fact to reporting", and its influences in numerous ways. To be specific, firstly from the ontology of Media Event and based on the prevenient research, this study clarifies and defines the concept, confining it within the double aspects of news reporting ideas and practice, and discusses "how" this new news production and communication relationship is presented. Secondly from the history of Media Event, in fact placing it in the history of news reporting, the paper answers the question "why" this news and communication phenomenon appears and brings about this news production and communication relationship. Thirdly, from the influences of Media Event, by reference to objective reporting ideas, this study analyzes in sequence these influences in terms of reporting practice, media management and control, and reporting ideas, to further explore how two aspects remodify themselves and coordinate to supplement, and perfect the system of news reporting ideas.Through a multiple-level study above, this study puts forward that: 1) As the present-and-absent、up-and-down phenomenon during the history of news reporting, Media Event has made the effect worthy of consideration, which is profoundly manifested in the ways of remodification of traditional relationship of news production and communication. 2) There are much limitations and shortages on objective reporting ideas along with the changing time and practice of news and communication, which to some extent also offers the opportunities for Media Event from a different angle. 3) Media Event should be dialectically analyzed and properly positioned. It has two sides: for one thing, its rational part should be clarified and absorbed, and "proper titles" should be given to it and make it known to people; for another thing, its irrational part should be severely criticized and abandoned, so as to promote the "sunlightized" and theorized Media Event in the news and communication practice. By this way, media can advance with the times and adapt to the need of practical development. 4) While developing the useful and discarding the useless of Media Event, objective reporting ideas should also be improved. Thus the two aspects complement each other for the purpose of structuring the new hierarchical and progressional system of news reporting ideas, therefore providing a feasible guideline to the development of news and communication practice in different eras.更多还原