【作者】 赵永耀；

【导师】 秦志光；

【作者基本信息】 电子科技大学 ， 管理科学与工程， 2009， 博士

【摘要】 近年来，随着移动通信、互联网技术的迅猛发展和社会信息服务需求的日益旺盛，移动数据业务呈现出了高速增长的势头，已经成为移动运营商新的利润增长点，也不断推动了更多的社会资源以及相关产业与信息技术的融合，移动数据业务产业价值链的外延不断扩大，内部也趋于复杂化。面向3G等新一代移动通信技术的逐步商用，积极围绕和把握客户需求，协调和整合社会资源，不断创新商务运作模式，打造合作共赢的产业价值链，提供安全可靠的网络平台支撑，是当前移动数据业务领域研究的重点。论文从电子商务的概念出发，对电子商务的构成、主要理论基础和电子商务降低交易成本、价值增值机理进行了剖析；对移动电子商务的主要载体——移动数据业务的特点以及在电子商务中的应用优势进行了研究，对移动数据业务的主要支撑技术和标准进行了分析，从价值活动出发，面向客户的角度，提出了面向3G移动数据业务的主要应用以及分类标准。论文论述了产业价值链的特征、效应和结构，分析了产业价值链的形成机理，研究了移动数据业务的价值生成原理。在对产业价值链及各主体环节进行研究的基础上，剖析了移动数据业务产业价值链存在的问题，建立了面向3G的移动数据业务产业价值链模型，对构建开放式共赢移动数据业务产业价值链提出了观点和建议。论文围绕高效管理和开展移动数据业务，打造一个开放的、平等的、功能强大的数据业务综合管理平台，利用分布式组件技术、数据存储技术以及合适的传输协议，建立了面向3G的移动数据业务管理平台(DSMP)模型，并从平台的体系架构模型、子系统模型、接口模型等方面进行了研究。论文面向3G、NGN等网络技术的发展，对移动数据业务运营支撑系统(BOSS)的应用现状及存在的问题进行了分析，运用信息技术系统规划的方法，提出了面向3G的业务运营支撑系统升级策略，建立了新系统总体技术架构和核心业务实体概念模型，并对主要的子系统进行了需求功能描述及业务流程分析设计。更多还原

【Abstract】 In recent years,along with the rapid development of mobile communication andinternet technology as well as the increasingly booming demand for social informationservice,mobile data service maintains a strong upward momentum.Mobile data servicehas became a new profit growth engine for mobile operators and promoted theamalgamation of more social resource,related industries with the informationtechnology.Its industry value chain keeps extending,and the interior is becoming moreand more complicated.Facing the gradual commercial application of the new generationmobile communication technology like 3G,the keystone of current researches within thedomain of mobile data service is to precede innovations in the operation mode ofcommerce,build up a cooperative win-win industry value chain,and provide a secure,reliable network support platform by actively focusing on customers’ demand,harmonizing,rearranging and integrating social resources.Starting from the concept of ecommerce,this thesis conducts an anatomy coveringthe structure and main theoretical foundation of ecommerce,and the mechanism oflowering trade cost and accumulating value.As for mobile data service,the main carrierof mobile ecommerce,its features and advantages in the application to ecommerce arefurther researched;it’s supporting technology and correlative standards are analyzed;from the aspects of value-making activity and customer-centeredness,its mainapplications and classification standard in accordance with 3G are put forwardThe characteristics,effect and structure of industry value chain are elaborated,andthe formation mechanism of industry value chain are analyzed,along with which thetheory of value generation in mobile data services is discussed.On the basis of theresearch on the industry value chain and its main links,this thesis probes into theexisting problems,sets up a model of industry value chain in mobile data service inaccordance with 3G,and comes up with some suggestions for constructing an openwin-win industry value chain of the mobile data service.Revolving around the efficient management and expansion of mobile data service,this thesis tries to build up an open,equal,powerful,comprehensive management platform for data service,in which the distributed module technology,data savingtechnology,and appropriate transmit protocol are utilized.In addition,based on theresearch on frame model,subsystem model,and interface model,the model of DSMP(Data Service Management Platform)in accordance with 3G is presented.Taking into account the development of network technology such as 3G,NGN,thisthesis makes an analysis of the current situation and existing problems of the applicationof BOSS (business operation support system).It comes up with an upgraded strategy ofservice operation support system in accordance with 3G,builds up a conceptual modelof the new system encompassing the overall technology frame and core service entity.Furthermore,it gives a functional description of the major subsystems and bringsforward a design of service flow analysis.更多还原