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展示与销售

【作者】 郭淑敏

【导师】 王宏建;

【作者基本信息】 中央美术学院 , 美学与美术理论, 2009, 博士

【副题名】民国前期美术展览的文化性与市场性研究(1912-1937)

【摘要】 美术展览自近代由西方引入国内后,逐渐成为美术作品向公众展示的主流形式。它的基本操作方式是,在美术作品公开展示的同时,兼有画作的市场销售。这样,不仅促进近现代美术的交流传播,也成为促进美术作品市场流通的重要途径。美术展览的“展示”与“销售”兼举的操作方式,决定其“文化性”与“市场性”的双重属性。它在中国近现代美术转型过程中,扮演着独特的角色,发挥了重要的作用。本文以民国时期(1912-1937)的美术展览活动为研究对象,搜集整理本研究领域原始资料,借鉴当前学术界对本课题研究范畴的学术成果,详尽描述了民国时期美术展览的“展示与销售并举,文化与市场并重”这一独特文化现象,分析其对在中国近现代美术传播,艺术市场培育,乃至对绘画风格演变所产生的深远影响。力图从文化、市场不同的角度,阐述美术展览对于中国美术现代转型过程的学术价值和历史意义。

【Abstract】 Art exhibition gradually become the main form of paintings display to public,after introduced into china.It is the operation modern of art exhibition that paintings was displayed and directly marketed at the same time.Therefore,it became important channel of art communication and the means of paintings distribution.Cultural character and commercial character were dual property of art exhibition.Since the Operation Model of Exhibiting and Marketing carried out simultaneously,art exhibition played an important role in the processes of modern transformation in the art history of China.The dissertation discussed the Art Exhibition in the earlier 20th centuries as the subject investigated by collecting,sorting and analyzing the original material.It also researched the impact to the art communication based on contemporary academic achievement.The paper firstly described the phenomenon of art exhibitions displaying and distributing the paintings in detail,and discussed the art exhibition’s dual property of cultural character and commercial character.Its profound influence to art communication,art marked cultivation,and paintings style evolution were investigated subsequently.Academic value and the historical significance in the process of modern transformation in the art history of China was further explanation.

【关键词】 美术展览展示销售文化市场
【Key words】 Art ExhibitionExhibitingdistributionCultureMarketing
  • 【分类号】J209.2
  • 【被引频次】1
  • 【下载频次】724
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