【作者】 孟文娣；

【导师】 秦椿林；

【作者基本信息】 北京体育大学 ， 体育人文社会学， 2008， 博士

【摘要】 本研究是在20世纪70年代末以来,全球化政府改革浪潮和中国政府公共部门市场化改革的背景下,对群众体育公共产品和服务市场机制引入方式所做的研究。其研究结论如下:1.中国群众体育的改革需要以“善治”作为理念和追求的目标,从政府自身、政府外部的各因素以及政府与公民、社会之间的互动中去寻求我国群众体育公共产品和服务改革的途径。公共选择理论、公共经济学、新公共管理理论等,从不同的视角阐明了政府垄断生产群众体育公共产品和服务具有无效的可能性和非合理性,中国群众体育公共产品和服务应该由政府、第三部门、社区、私人企业多元主体提供,运用市场化理论和技术形成新的供给方式是实现其公平、有效供给可供选择的方案。2.供应和生产的划分为政府如何供给群众体育公共产品和服务的提供了新的思路。供应和生产的含义不同,各自所履行的职责不同,中国群众体育公共产品和服务的供应和生产要加以区分,管办分离,政府从不必要的生产领域退出而切实地行使自己应尽的职责,直接或间接地通过市场和社会有效地进行公共体育产品的生产和服务。3.在群众体育公共服务中,政府和市场在功能上存在着差异并拥有各自的比较优势和比较劣势,因此,政府在选择公共服务的提供方式上应当有所取舍,完全由政府或市场独担的认识都是片面的,只有剔除各自的比较劣势,优化组合两者的比较优势,才能优势互补,实现双赢。4.政府群众体育公共服务可选择直接生产和间接生产。政府直接生产的具体制度安排有政府服务、政府出售。政府间接生产的具体制度安排有政府间协议、合同承包、特许经营、补助、自由市场、志愿服务。其中,政府间接生产的制度安排和政府直接生产中的用者付费制度是群众体育引入市场机制的重要的形式。5.不同类型的群众体育公共产品和服务与各种市场机制引入方式有着不同程度的关联。决定采用何种制度安排,需要考虑不同类型群众体育公共产品和服务的性质和特点以及不同制度安排的特征及若干相关因素。在群众体育公共产品和公共资源提供方式中,对志愿服务给予的评价最高。6.合同承包、用者付费、志愿服务是可运用于群众体育公共服务的市场机制引入方式,目前在我们国家已经得到了不同程度地应用并取得了一定的进展,对推动我国群众体育公共服务的市场化改革发挥了积极的作用。但由于体制、观念、配套制度的不完善等多种因素的影响,改革的任务还十分艰巨。更多还原

【Abstract】 The current research takes mass sports public products and services as the subject against the backdrop of the global tide of government reforms since the 1970s and the marketing reform of the public departments in China’s governments.The methods of literature review,expert interviewing,typical investigation and logic analysis were employed. The conclusions are as follows:1.Theoretical research proves that China’s mass sports reform needs the guidance of administering theories and should take“good management”as the ideal of mass sports reform and seek a path for the reform on China’s mass sports public products and services through various factors inside and outside the government and the interactions between governments,citizens and society.The theory of public choice,public economics and new public management theory stipulate from different perspectives that the monopolized production by the government of mass sports public products and services possesses invalid likelihood and irrationality.The mass sports public products and services in China should be provided by the government,the third department,community, private enterprises by making use of the marketing theory and technology to form a new means of supply,which is the option to achieve faire and efficient supply.2.The division between supply and production offers a new insight into how the government provides mass sports public products and services. Supply and production carry different meanings and fulfill different responsibilities.The supply and production of China’s mass sports public products and services should be clarified with management and production separated.The government should withdraw from unnecessary production and fulfill their due obligations so as to carry out mass sports production and services directly or indirectly through markets and society.3.In public services,the government and the market share different functions in getting involved in public services and they have various advantages and disadvantages,which means that government should decide what to leave out and what to leave in considering the means of supplying public services.It’s partial to have the government take all the responsibility for the market.In mass sports public products and services,only the government leaves out their disadvantages and optimize their advantages,can they reach the win-win situation.4.The system optional for mass sports public products and services should include the government’s direct production and indirect production.The concrete system of the government’s direct production consists of free supply,payment made by the users,sales by the government.The concrete system of the government’s indirect production inter-governmental protocol,contracting,franchising,grant,voucher,free market, voluntary services,among which the 7 systematic arrangements of government’s indirect production and the system of payment by the users in government’s direct production are the main ways mass sports are introduced in the marketing system.5.Different types of mass sports public products and services have connections to different degrees with different system arrangements.The adoption of the system arrangements depends on the nature and characters of different types of mass sports public products and services as well as the nature of different system arrangements.In the ways of supplying mass sports public products and public resources,the remarks on voluntary arrangements is ranked the highest.6.Contracting,payment made by the users and voluntary services can be used widely in the introducing method of mass sports public products and services.Currently,they are applied in China to different degree and have made certain progress.These system arrangements play a key role in promoting the marketing reform of mass sports public products and services in China.However,due to the continuity of the old system,the gap between old and new ideas,the restrictions of the benefit winners, the imperfect matching system,the lack of the operating skills of introducing the marketing mechanism,the tasks for the reform are very tough.更多还原