【作者】 孙一；

【导师】 黄竹杭；

【作者基本信息】 北京体育大学 ， 体育教育训练学， 2009， 博士

【摘要】 对我国职业足球俱乐部文化建设问题进行研究,对于促进俱乐部向着健康可持续方向发展具有非常重要的现实意义。研究以文化学、企业文化学、体育文化学为理论奠基,采用文献资料法、访谈法、实地调查法、案例分析法等研究方法,以参加2008年“中超”联赛的16家职业足球俱乐部作为研究样本,在回顾并分析了国内外职业足球俱乐部演进历史、动因与启示的基础上,对职业足球俱乐部文化定义、结构、功能进行了阐释。从物质文化、行为文化、制度文化、精神文化等四个层面用具体指标对我国职业足球俱乐部文化的发展现状进行了描述与分析。总体讲,目前我国职业足球俱乐部精神文化建设远远落后于物质文化建设,我国职业足球俱乐部文化尚不具备先进性与科学性,文明程度较低。大力发展我国职业足球俱乐部文化建设已是刻不容缓。研究对策1:我国职业足球俱乐部需要大力加强俱乐部精神文化建设,应转变“成绩中心论”的经营思想,辩证处理“致富价值观”、“利润价值观”、“服务价值观”、“育人价值观”之间的关系,积极弘扬体现俱乐部个性的俱乐部精神,建立科学文明的经营哲学;对策2:在俱乐部制度文化建设方面要尽快推行现代企业制度的建设,推进股东大会、董事会、监事会和经理部门相互制衡的公司治理结构建设,目前尤其要加强俱乐部监事会和党组织的建设工作,俱乐部管理制度要健全、要实际、要具有可操作性,制度的执行应该体现出“有法依,执法严;言必信,行必果,制度面前人人平等”的信条,制度的执行要坚持刚柔相济的原则;对策3:我国职业足球俱乐部行为文化建设非俱乐部一家之力所为,从俱乐部外部环境讲,要加大行业管理力度、创新联赛管理体制,提高社会监督效能。从内部环境讲,要以俱乐部健全科学的管理制度实现对俱乐部整体行为和员工个体行为的硬约束,同时,要以人文管理实现对运动员行为的软约束;对策4:我国职业足球俱乐部物质文化建设不仅仅是增加场地设施投入,而是要在如何提高“竞赛产品”的质量和水平上进行突破。只有这样,俱乐部才能产生良好的声誉,俱乐部的品牌才能做大做强,体现俱乐部精神和形象的队徽、队服、队歌、吉祥物等思想物化品才能更深入球迷之心。精神文化、制度文化、行为文化以及物质文化这四个层面是一种相互渗透、互相影响、“你中有我,我中有你”的紧密关联关系。我国职业足球俱乐部文化建设应呈现出内外呼应、重点突出、前后一致、共同发展的建设格局。更多还原

【Abstract】 It is of great practical significance for the healthy development of the very clubs in the direction of sustainability to study culture construction of professional soccer clubs in China.The paper,which has a theory foundation of Culture,Enterprise Culture and Sport Culture,and has used the 16 Football League clubs having participated the "2008 China’s Super Football League" as a research sample,studies the definition of club culture,structure and functions of the professional football clubs,through the use of literature,interviews,on-site investigation,case analysis, and other research methods,and on the basis of recalling and analyzing the evolution of China’s professional soccer club history and the motivation of the professional football clubs in China.From the cultural level of material,behavior,system and spirit,and with specific indicators of China’s professional soccer club culture,the paper describes and analyzes the current state of development of China’s professional soccer club culture.It’s concluded that spiritual and cultural construction of China’s professional soccer clubs lags far behind their material and cultural construction,that China’s professional football clubs do not have the very nature of advance and science, and that they have terribly low level of civilization.In a word,it has become a pressing issue to make great efforts to develop China’s professional soccer club culture.Firstly,China’s professional football clubs need to strengthen spiritual and cultural construction,change "performance-centered" business ideas,deal with the relations of "Rich Values","Profit Values","Service Values" and "Education Values" dialectic ally,promote the positive character of the club reflecting the spirit of the clubs,and establish operating philosophy of science and civilization;Secondly,in the construction of club culture and system,a modern enterprise system should be constructed as soon as possible to promote checks and balances of the corporate governance structure construction between general meeting of shareholders,board of directors,board of supervisors and department managers.At present,club board of supervisors and the construction of Party organizations should in particular be strengthened;club management systems should be sound,practical and operational;the implementation of the system should reflect the doctrine——"According to law,strict law enforcement;true in word and resolute in deed;equality before the system";and the implementation of the system should adhere to the principle of "combination of strict and flexible";Thirdly,it cannot be completed only by the very clubs that the cultural construction of China’s professional soccer clubs.From the external environment, industry management should be increased;league management systems should be created;and the effectiveness of community supervision should be improved.From the internal environment,sound and scientific management systems should be established to bound the whole behaviors of the clubs and the individual behaviors of the employees,and at the same time,Human-Management Systems should be established to bound the behaviors of the athletes;Lastly,material and cultural construction of China’s professional soccer club cannot be completed only by increasing the venue facilities,but also by improving the quality and the level of "Competition Products".Just in this way,can the club have a good reputation,can the club’s brand be become bigger and stronger,and can team logos,uniforms,team song,mascots and sport goods embodying the spirits of the club make a deeper impression to the fans.There is a very close relation between spiritual culture,system culture,behavior culture and material culture,which can influence and restrict each other.All in all,a construction pattern,which reflects inside-and-outside connections, being focus-oriented,being consistent and common development,should be formed in the course of constructing China’s professional soccer club culture.更多还原