【作者】 张咏梅；

【导师】 邵培仁；

【作者基本信息】 浙江大学 ， 中国现当代文学， 2009， 博士

【摘要】 人的媒介主体性与媒介的人性的辩证统一,即人与媒介之间具有的本质相关性,构成了媒介人性研究的理论问题。媒介人性研究试图从人的本质角度阐明媒介的本源,探寻媒介的运行和发展规律,以及人与媒介之间具有的本质相关性。从人的角度看,主要研究人如何在媒介中发挥主体性;从媒介的角度看,主要研究媒介中的人性。在信息社会中,随着科技和社会生产力的迅猛发展,媒介发展的动机,不仅仅受追求自身经济利益的驱使,还受他利动机的驱使,这意味着媒介发展的动机将呈现出结构性与层次性的多元化特点;媒介发展的价值标准是经济利益、政治利益和社会公共利益综合价值的最大化。随着社会的发展,媒介在不断构建新的人与人之间的关系。媒介人性是动态的而非静态的,是具体的而非抽象的。对媒介人性的研究,就是对人类理想媒介生活方式的追寻。对媒介情感本体的肯定,是考察媒介人性的必要前提,爱心传播是媒介人性传播的高级形态。从媒介功能的实现来看,媒介人性是媒介自我塑造的过程。媒介慈善,媒介公益各自开启了一个新的地平线,向我们展示了媒介人性的不同方面。媒介慈善与公益以爱心关怀引领个人与个人、个人与社会的关系,既有物质资源的整合,又有精神的追求,既有个体良知的升华,又有广泛的社会行动.在媒介产业化的过程中,由于受到市场经济利益的刺激,媒介人性缺席,表现为媒介暴力、色情泛滥,信息欺骗等。解决媒介人性缺席的前提是明确媒介身份。本文把媒介人性缺席归因于媒介畸形发展以及媒介的整体焦虑。媒介人性传播最终关注的是媒介的精神生态。人性良善是媒介的普适性精神资源。媒介的精神生态以媒介人性为基础,媒介人性将媒介生态文化体系中的零散的生态现象、理念等整合为完整的体系,以人性尺度来审视媒介的发展和进步,以人性的观念重构人和媒介的关系,以人性的良善来为物质进步和人类心灵之间的平衡与和谐提供精神动力。更多还原

【Abstract】 The dialectical unity of the media subject of human and the media humanity, that is, the essence relativity between human and media constitute the issue of the media theory of human nature. Media humanity research is attempting to clarify the origin of the media from the perspective of human nature, to explore the operation and development of media rules, to research the nature of correlation between human beings and media. From the human point of view, mostly studies how human beings play the subjectivity role in the media. From the perspective of the media, mainly studies the human nature of in media. In the information society, with the technology and the rapid development of social productive forces, the motives of media development, not only driven by self-motivated, but also motivated by other profit-driven, which means that the motives of media development will show the structural characteristics of a diversified. The value of the development of standards for media is the maximization of the value of an integrated with economic interests, political interests and the public interests.With the development of society, the media continue to build new relationships. Human nature of media is dynamic rather than static; it is specific rather than abstract. The goal of the research for Human nature of media is to search the ideal way of life of human. Making affirmation for the ontology of the media emotion is the necessary precondition to investigate the media human nature. Affection exchange is of high-level patterns of media human nature.From the point of the realization of media functions, media human nature is the process of media self-building. Media charity and media commonweal each open a new horizon, showing us the different aspects of media human nature. With love-based, media charity and media commonweal lead the individual and personal care, personal and social relations, having not only integration of existing material resources, but also the pursuit of the spirit, not only of both the sublimation of individual conscience, and also a wide range of social actions. In the process of media industrialization, as a result of stimulation of economic interests by the market, the media human nature sometimes absences, manifested in media violence, the proliferation of pornography, and information deception. The premise of solving the absence of the media human nature should make definite the identification as the media. In this paper, the media human nature absence attributed to media development malformations, as well as the overall anxiety of the media.The ultimate concern of media humanity communication is the spirit of media ecology. Goodness of human nature is the universal spirit of media resources. The spirit of media ecology is based on media humanity, which integrating the fragmental ecological phenomena and idea for the complete system, using humanity scale to examine the development and progress of the media, using the concept of humanity to reconstruct of the relationship between the media and human, using the goodness of human nature to provide the motive power for the material progress and the balance and harmony for the human soul.更多还原