【作者】 王寒；

【导师】 陈通；

【作者基本信息】 天津大学 ， 技术经济及管理， 2008， 博士

【摘要】 地理标志作为保护和发展优质、特色农产品的重要手段在发达国家已得到广泛采用并取得了很好的成效。由于地理标志相关概念和理论在我国出现较晚,目前的研究一般局限在法理学分析、知识产权保护等层面。本文基于管理学视角系统研究了地理标志在我国初级农产品生产中的作用,提出了建设地理标志初级农产品战略,提升我国农业产业经济效益、增强我国农产品国际竞争力的对策和方法。本文对我国地理标志初级农产品的注册情况进行了全面的调查分析,选择了其中17个省市自治区的38种地理标志初级农产品,对农户进行了问卷调查,共发放调查问卷2350份,收回有效问卷1653份。分别从被调查者基本情况、对地理标志的认知状况、对地理标志的体制评价、地理标志使用效果等方面进行了调查和统计分析。初级农产品作为农业产业链中一个重要组成部分,其利益相关涉及农业,乃至整个国民经济的很多群体。本文根据利益相关者理论将地理标志初级农产品的利益相关者界定为农户、行业中介机构、政府、相关企业等利益主体。并对不同的利益相关者进行了利益诉求分析和行为模式分析。在此基础上,提出了地理标志初级农产品发展的政府主导、行业中介主导和公司企业主导等三种主导模式。通过分析起主导作用的组成部分,阐析了各个发展模式之间的联系与区别,得出不同发展模式各自的优势和劣势。再通过问卷调查分析和不同模式的典型案例分析,研究地理标志初级农产品发展的模式。在比较分析和实证研究的基础上,采用制度经济学中的交易成本理论和产业经济学中的产业组织理论,系统分析了中介组织在地理标志初级农产品发展中的存在的合理性和重要作用,提出了以中介主导作为地理标志初级农产品主流发展模式的观点,并进一步研讨了目前我国地理标志初级农产品发展过程中存在的政府主导模式和公司主导模式向中介主导模式过渡的相关问题和对策。更多还原

【Abstract】 As an important way to protect and develop high-grade agricultural product, geographical indications has been widely used in developed countries. However, the concept of geographical indications occurs comparatively late in China, and current research on geographical indications has been limited to the area of jurisprudence analysis and Intellectual Property protection. Under this circumstance, this dissertation systematically studies the role geographical indications plays in elementarily agricultural products production based on fundamental theory of management science, put forward strategy for building elementarily agricultural products concerning geographical indications. This dissertation will help to upgrade the economic benefit of agricultural industry, and the measure to strengthen competence of agricultural products in international markets.This dissertation makes comprehensive survey on registration status of elementarily agricultural products concerning geographical indications. This paper chooses 38 kinds of elementarily agricultural products concerning geographical indications from 17 provinces. 2350 questionnaire has been put out and 1653 effective questionnaire has been taken back. The survey is undertaken from such angles as cognition of geographical indications, evaluation on geographical indications system and using effect of geographical indications.Elementarily agricultural products are very important in agricultural industry chain. Based on stakeholder theory, this dissertation has identified such stakeholder as farmer, agency institution, government and related enterprises and analyzes the demand as well as action mode of different stakeholders. After that, this dissertation put forward three developing modes of elementarily agricultural products which are dominantly by government, by agency institution and by enterprises. At the same time, this dissertation analyzes the relation and difference of those three modes and points out the advantages as well as disadvantages of different modes. Finally, this dissertation studies the optimal developing modes of elementarily agricultural products concerning geographical indications by questionnaire and case analysis.Based on empirical analysis and comparison analysis, making use of exchange cost theory in system economy and industry organization theory in industry economy, this dissertation systematically analyzes the role that agency institution plays in elementarily agricultural products development concerning geographical indications, put forward the developing mode characterized by agency institution dominantly. Further more, this dissertation discusses how to transit the developing modes of elementarily agricultural products from government dominantly to agency institution dominantly.更多还原