【作者】 俞枫；

【导师】 刘仲英；

【作者基本信息】 同济大学 ， 信息管理与信息系统， 2008， 博士

【摘要】 在当前的动态环境下,企业传统的经营模式已经难以适应新的市场要求,企业只有通过自身的战略转型才能够继续生存与发展,企业如何在动态环境下有效实现战略转型是一个有着很强现实意义的研究课题。鉴于目前在企业战略转型研究中所存在的不足,本文从动态能力的视角出发,构建了以动态能力为中介的信息技术驱动的战略转型模型,并通过实证研究验证了IT能力、动态能力、战略转型、动态环境之间的相关性。本文按照提出问题、文献综述、模型构建、实证研究和实践运用的思路展开研究,致力于阐明在动态环境下,IT和动态能力如何驱动企业进行战略转型,并以券商经纪业务战略转型为例进行理论模型的实践运用。首先,本文从考察企业适应动态环境变化的组织行为特征(层次竞争)入手,分析了动态能力的内涵和本质,提出动态能力的层次结构模型,即动态能力是由战略调整能力、资源配置与整合能力、价值链配置与重构能力、市场营销与服务组合能力组成,对动态能力进行具体化、可操作化,使其成为一个可测量的概念,并开发相应的动态能力测量体系进行实证研究。接着,本文从能力演化的角度出发分析了企业战略转型的内涵,基于能力生命周期模型提出了企业能力持续发展曲线,揭示出在动态环境下企业战略转型的内部机理,即企业可通过动态能力的发展来实现其能力集的更新和转化,进而实现战略转型。并以此为基础,在IT与企业战略转型关系的研究中,引入动态能力作为中介变量,提出以动态能力为中介的信息技术驱动的战略转型概念模型,揭示出一条在动态环境下企业的战略转型途径,即IT通过动态能力驱动企业的战略转型。然后,本文从动态能力的视角探讨了IT能力对企业战略转型产生作用的中间机制,构建了以动态能力为中介的信息技术驱动的战略转型理论模型,提出了有关IT能力、动态能力、战略转型及动态环境之间相关性的6个假设。并以中国企业为实证研究对象,利用统计软件SPSS和结构方程模型工具软件AMOS进行数据的统计和分析,通过因子分析方法进行结构效度分析,采用相关分析、结构方程模型对各假设进行验证。实证研究结果表明:IT能力对动态能力有着正相关关系的影响;IT能力对企业战略转型无直接正相关关系的影响,而是通过动态能力的中介作用对企业战略转型产生正向作用;动态环境对动态能力有着正相关关系的影响。采用分组线性结构方程模型方法验证了动态环境的调节作用,证实动态环境在IT能力与动态能力的关系中、在动态能力与企业战略转型的关系中都起着调节作用。并以实证研究的结果为基础,对以动态能力为中介的信息技术驱动的战略转型理论模型进行修正,构建以动态能力为中介的信息技术驱动的战略转型模型。最后,本文通过对券商经纪业务内涵的分析,提出了券商经纪业务战略转型的目标——服务导向的经营模式,识别出券商经纪业务五大转型要素的变革目标。应用以动态能力为中介的信息技术驱动的战略转型模型,提出券商经纪业务战略转型的途径,并识别出券商经纪业务战略转型的动态能力需求、IT能力需求,具体分析了IT能力对券商经纪业务动态能力发展的使能作用。通过对国泰君安证券实施经纪业务战略转型的案例分析,揭示出一条较好地实现券商经纪业务战略转型的变革之路。更多还原

【Abstract】 In current dynamic changing environment, it is difficult for enterprises to adapt itself to new market demands with tradition business mode. Enterprises can only survive in competition and keep developing through the strategic transformation. How to achieve strategic transformation effectively in a dynamic environment is a research topic of practical significance. Given lack of research of enterprises’ strategic transformation, from the view of dynamic capability, this paper proposes a dynamic capability mediating strategic transformation model driven by IT and proves the correlation among IT competence, dynamic capability, strategic transformation, dynamic environment through empirical study. According to research ideas questions collection, literature review, model construction, empirical study and practical application, the paper clarifies how IT and dynamic capability drive enterprises’ strategic transformation in dynamic environment and chooses strategic transformation of securities brokerage as a practical application of the theoretical model.Firstly the paper analyzes the essence of dynamic capability and proposes the structure model of dynamic capability by researching organizational behaviors’ features of adapting to dynamic environment(level of competition). Dynamic capability consists of strategic adjustment capability, resource allocation and integration capability, value chain configuration and reconstruction capability, and marketing & service combination capability. The paper conceptualizes and operationalizes dynamic capability which was considered as abstract and impossible measurement, and also develops a set of full-scale and effective construct of dynamic capability measurement.Secondly the paper analyzes the substance of the strategic transformation from the perspective of the capability evolution and puts forward enterprises’ capability development curve based on capability Lifecycle model, also it reveals the internal mechanism of strategic transformation in dynamic environment—Updating and transformation of enterprises’ compentence set will be realized with the development of dynamic capability, furthermore, the strategic transformation is successfully completed. Based on this, the paper has introduced dynamic capability as intermediary role in the relationship research of IT and enterprise’s strategic transformation, and proposed a dynamic capability mediating strategic transformation concept model driven by IT, and furthermore has revealed a strategic transformation solution for enterprises in dynamic environment—IT drives enterprises’ strategic transformation through dynamic capability.Furthermore, the paper explores the middle mechanism of impact of IT competence on strategic transformation from dynamic capability view, also proposes a dynamic capability mediating strategic transformation theoretical model driven by IT and the six hypotheses about correlation between IT competence, dynamic capability, strategic transformation and dynamic environment. Taken Chinese enterprises as research objective, data are analyzed by statistical software tools SPSS and Structural Equation Model software AMOS. After Factor Analysis for structural validity test, Correlation Analysis and Structural Equation Model is used to verify all the hypotheses. Empirical study results show that IT competence can positively influence dynamic capability; IT competence can indirectly influence strategic transformation instead of doing this directly through the intermediary role of dynamic capability; Dynamic environment can positively influence dynamic capability. And the moderating role of dynamic environment is verified by a group of linear Structural Equation Model—Dynamic environment plays a moderating role in the relationship of IT competence and dynamic capability, and also in relationship of dynamic capability and strategic transformation. Based on outcome of empirical study, this paper builds up a dynamic capability mediating strategic transformation model driven by IT, through the modification of the dynamic capability mediating strategic transformation theoretical model driven by IT.Finally, the securities brokerage strategic transformation objective—the service-oriented business mode, is proposed based on analysis of securities brokerage’s essence, and also five transformation objectives of enterprises’ elements are identified. With the application of the dynamic capability mediating strategic transformation model driven by IT, a development path of securities brokerage strategic transformation is proposed. At the same time, the paper identifies demands of dynamic capability and IT competence for securities brokerage strategic transformation, and analyzes the enabled-function of IT competence for development of dynamic capability. After the case study of the securities brokerage strategic transformation of Guotai Junan, a solution to achieve the securities brokerage strategic transformation is revealed.更多还原