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旅游企业运行研究

Research on Tourism Enterprise’s Operation

【作者】 林昊俊

【导师】 赵黎明;

【作者基本信息】 天津大学 , 管理科学与工程, 2007, 博士

【摘要】 改革开放后,我国旅游业得到了很大发展。但是随着国际旅游业的竞争日趋激烈,我国旅游企业存在的问题逐渐凸现。从理论与系统的视角,研究旅游企业如何在激烈的旅游市场竞争环境中运行发展,提高企业竞争能力,对旅游企业的健康发展有极为重要的意义。本文从经济学、管理学等视角对旅游企业进行了深入地探讨,建立了旅游企业运行的理论框架;对旅游企业集团的运行进行了系统分析,建立了旅游企业集团运行的仿真模型;对旅游企业集团的运行进行了组织分析,从一个新的角度探讨了构建旅游企业集团战略联盟的问题。以上研究得到了具有重要价值的结论。论文在以下方面有明显创新:本文研究了旅游企业运行机制的内涵、构成和特性,研究了基于价值导向的旅游企业竞争机制,进行了旅游企业的运作演化分析,构建了旅游企业运行的理论框架,为旅游企业的发展提供了理论支持。本文对旅游企业集团系统进行了系统仿真研究,建立了描述旅游企业集团系统各要素之间因果关系的结构模型、数学模型,该仿真模型可容纳大量变量,处理旅游企业集团系统中高层次、非线性、多重反馈和复杂时变的有关问题,为旅游企业集团的研究提供了有价值的思路与方法。本文将供应链的思想引入旅游企业的组织结构重构,从旅游企业战略联盟的内涵、形成机制、性质、理论解释等方面,探讨了组建旅游企业战略联盟问题,探讨了基于供应链的旅游企业组织结构重构。该论文对我国旅游业的健康发展有重要的意义,对这一领域的学术研究也有较大的参考价值。

【Abstract】 Since reform and opening up, China’s tourism has been great development. But, with international tourism competition is increasingly fierce, our tourism business problems gradually become pronounced. From theory and systems perspective, how to study tourism enterprises in the fierce market competition environment, tourism operations and enhancing the competitiveness of companies, is extremely important and significative to the healthy development of tourism enterprises.This article conducted in-depth perspective of tourism enterprises from economics, management studies, and explores the establishment of a theoretical framework for the operation of tourism enterprises. With the system analysis of the operation of tourism enterprises, the creation of a tourism enterprise groups operating simulation models has been built. With the organizational analysis on operation of tourism enterprises, a new tourism enterprises strategic alliance has been argued from the new perspective. These studies have been of valuable conclusions.The paper has marked innovations in the following: the paper has studied the content, composition and characteristics of operating mechanism on tourist enterprise, and has studied competition mechanism among tourist enterprises based on the value-oriented theory, and has analyzed the evolution of tourism enterprises, and has built a theoretical framework for the development of tourism enterprises to provide theoretical support. The system simulation studies of the group of tourism enterprises systems has been studied, and the structure of models, mathematical models described the system elements of the causal relationship between tourism enterprise groups has been established, which the simulation model can accommodate a large number of variables to deal with tourism enterprises in the high-level system, nonlinear, multiple feedback and complicated issues related to change. The studies above on tourism enterprise groups provide valuable research ideas and methods. This article introduces the tourism supply chain and enterprise organizational structure seen from the contents of tourism enterprises of strategic alliances, formation mechanism, nature, and explain the theory, to explore the formation of a strategic alliance tourism enterprises, to explore the supply chain based on the organizational structure of modern tourism enterprises.The paper has an important significance on the healthy development of China’s tourism industry and has larger reference value in the field of academic research..

  • 【网络出版投稿人】 天津大学
  • 【网络出版年期】2009年 04期
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