【作者】 文静；

【导师】 陈俊钦；

【作者基本信息】 福建师范大学 ， 体育教育训练学， 2008， 博士

【摘要】 采用文献资料法、问卷调查法、访谈法、数理统计法和逻辑分析法等方法,对城市居民健身消费力及其影响因素进行理论探索和实证研究。首先,应用动机理论、计划行为理论、社会认知理论、复杂人假设理论、消费者行为理论、跨理论模型及消费行为影响多因素理论,提出健身消费力及其四个分力即健身消费驱动力、健身消费购买力、健身消费选择力和健身消费内化力的概念;同时,提出健身消费力影响因素及健身消费力三大影响因素,分别是健身消费主体因素、健身消费客体因素和健身消费环境因素的概念。其次,在文献研究基础上,经过开放式问卷、专家调查与访谈等方法形成了初测问卷,通过项目分析、因子分析和信效度分析研制出正式的由4个维度、30个题项组成的《城市居民健身消费力问卷》和由3个维度、27个题项组成的《城市居民健身消费力影响因素问卷》。第三,通过较大范围的问卷调查与较科学的统计分析,三个东中西部不同地区城市居民在健身消费力及其影响因素上表现出一定的区域特征。从人口学特征性别、年龄、文化程度、健康状况、家庭人均月收入和职业六个方面,对健身消费力四个维度进行描述统计和差异比较。不同的人口学特征因素在各健身消费力上表现出不同的差异特征。同样,不同的人口学特征因素在健身消费力影响因素也表现出不同的差异特征。第四,制定出城市居民健身消费力及影响因素的评价标准,由典型相关分析指出健身消费力与其影响因素具有高度显著的相关关系,对健身消费力的影响程度由强到弱依次是健身消费主体因素、健身消费环境因素和健身消费客体因素。并定量分析了城市居民各健身消费力与其影响因素的关系。第五,运用逻辑斯蒂回归方法建立城市居民在健身消费参与与其人口学特征的数学模型和城市居民健身消费参与与其健身消费力的数学模型。通过路径分析,在人口学特征因素中,家庭收入是影响城市居民参与健身消费的最主要因素,文化程度和健康状况位于第二、三位。在各健身消费力中对城市居民健身消费参与的作用程度由大到小依次是健身消费内化力、健身消费驱动力、健身消费购买力和健身消费选择力。最后,从健身消费力和其影响因素两个大方面提出促进城市居民健身消费参与的对策建议,具体是提高居民健身消费技能、增加居民收入和闲暇时间、提高居民健身消费信息处理与决策水平、提高居民健身消费意识、根据市场细分特征和要求进行健身营销、健身企业增加健身服务的“符号附加值”和“心理附加值”、创建绿色健身消费环境、尽快建立健身场所国家标准等。更多还原

【Abstract】 Using the documental, questionnaire investigation, interview, mathematical statistical and logical analysis methods, author has made the theoretical and empirical research on the urban residents’ spending power and its influencing factors.First, the author has applied the Motivation Theory, Theory of Planned Behavior, Social Cognitive Theory, Complex Man Theory, Consumer Behavior Theory and Transtheoretical Model and Influencing Factors with Consumer Behavior for the research on the concepts of spending power and its influencing factors. This concepts includes in the every spending power, that is, spending drive power on making fitness, purchasing power on making fitness, spending choice power of making fitness and the spending internalization power on making fitness, and the three factors of consumption subject, consumption object and consumption environment.Second, the author has made the foundation of document, questionnaire, specialist interview and so on and made the initial questionnaire. The author made the steps of item analysis, factor analysis, validity analysis and reliability analysis and at last made the two questionnaires: Questionnaire on Urban Residents’ Spending Power and Questionnaire on Urban Residents’ Spending Power Influencing Factors ,which include in the thirty and twenty-seven items respectively and which contains the four the initiating structure and the three the initiating structure respectively.Third, the author has found that the urban residents’ spending power and its influencing factors prey on the areas characteristic difference, demographic characteristics including the gender, ages, educational background, health condition, family incomes and occupation and so on.Fourth, the author made the evaluation criterion on the urban residents’ spending power and its Influencing Factors. And canonical correlation analysis has been used for the related coefficient, which is the degree of the spending power and its influencing factors. Among the influencing factors, consumption subject factor is at utmost, and consumption object factor is at least. The authors established the relation model between the spending power and its influencing factors.Fifth, the logic regression analysis has been used for demographic characteristic difference on the participation in spending on making fitness. Similarly the methods have been used for the regress relations between the urban residents’ spending power and their participation in spending on making fitness. Through the path diagram,the family incomes is the most important influencing factors to participation in spending on making fitness,educational background and health condition lie in the second and the third. Among the every spending power on making fitness, influencing degree is spending internalization power on making fitness, spending drive, purchasing power and spending choice power from strong to weak in turn.At last, the author has put forward the countermeasures and suggestions on promoting the urban residents’ participation in spending on making fitness from the spending power and its influencing factors. They are to enhance the residents’ spending skill on making fitness, increases the residents’ income and leisure time, enhance the residents’ the level of processing the information of comsuming,enhance the residents’ spending consciousness on making fitness in detail. The fitness enterprises must market the fitness products according to the market segmentation character and increases the "product symbol value" and "product psychological value". At the same time, the nation will found the Green Expense Environment and establish the national standards for the fitness place as soon as possible, and so on.更多还原