【作者】 费士良；

【导师】 王志宏；

【作者基本信息】 辽宁工程技术大学 ， 管理科学与工程， 2007， 博士

【摘要】 中国已加入WTO,中国电信运营企业正面临着包括外部环境巨变在内的前所未有的挑战:技术创新挑战、规模实力挑战、知识信息挑战、制度环境挑战、资源条件挑战、国外运营企业进入的挑战等等。运营企业自身发展的需要以及外部环境的要求,使其必须重视核心竞争力的培育、发展、提高。本文基于这样的背景,对电信行业运营企业竞争力进行了深入研究和探讨。本文采用核心竞争力理论与中国电信运营企业具体实际相结合的研究思路,提出了一套独特的电信运营企业核心竞争力理论。本论文的主要成果有:首先,本文主要利用数学、物理学等理论,在对我国电信运营企业现状及特点的分析和对国内外学者相关理论的分析归纳的基础上,提出电信运营企业由知识、资源、能力、国家四因素决定的核心竞争力模型及核心竞争力的价值概念,将抽象的核心竞争力形象化为底为矩形的菱锥体,具有较强的理论及实际指导意义。其次,本文基于对我国电信企业现状及特点的分析,在对国内外学者相关理论的分析归纳的基础上,构建出在实践中具有可操作性的核心竞争力的评价指标体系及评价模型—均值方差锥体评价模型,并结合我国电信运营企业的实际进行具体分析,为企业识别、培育及提升其核心竞争力提供科学依据,具有现实指导意义。接下来,又从我国电信业现实的角度出发,提出中国电信运营企业核心竞争力是由政府和企业共同演绎的新思路,其在很大程度上取决于政府管理部门与中国电信运营企业的共同努力,并从宏观(政府角度)及微观(企业角度)两方面对其核心竞争力进行论述,尤其比较客观全面地分析国家因素在电信运营企业核心竞争力的影响,最后据此提出解决策略及方案。这样可以避免单一方面从企业角度去分析可能出现的局限性和片面性,使之比较能更真实和全面地反映实际。再下来,本文以电信运营企业核心竞争力的模型为依据,提出从其四种构成因素:知识、资源、能力、国家因素出发来解决问题的新思路,并分别从四个角度提出了培育发展电信运营企业核心竞争力的策略及途径,将相应的策略当中所涉及到的部分方案进行了细化分析,从理论联系实际的角度分析相关问题,旨在提高方案在具体应用中的可行性、全面性、科学性和有效性。这对于我国政府管理部门制订行业管理政策及电信运营企业制定企业培育及发展核心竞争力战略,提升企业竞争力具有很大的借鉴意义。最后,本文提出客户关系营销管理CRSM(Customer Relation Sales Management)解决方案及电信运营企业核心竞争力的价值概念,具有一定理论及实践价值,同时指出电信运营企业正处于转型的关键时期,然后分析了所面临的机遇及挑战,并从价值链的角度提出了应对策略。更多还原

【Abstract】 With China’s entry of WTO , Chinese Telecommunication Operational Enterprises are being confronted with unprecedented challenges including huge changes from outside environment: Technological innovation challenge , scale—strength challenge , knowledge—information challenge , system environment challenge , resource condition challenge, the entry of foreign operators challenge and so on. With the need of self development and the requirement outside, Telecommunication Operational Enterprises must pay much attention to the cultivation, development and improvement of core competition.Based on such background, the paper takes deeply discussion and research on the core competition of telecommunication operators. The paper adopt the research way combining the core competition theory with the reality of China Telecommunication operators,bring up a new theory about the telecommunication operatos. The main achievements include:Firstly the paper make use of principles including mathematics and physics, in the basis of the situation and the characteristic analysis and the analysis of relevant principles about the telecommunication operators in home and abroad , brings up the telecommunication opertors core competence model which is decided by knowledge、resource、ability、country factor ,and the concept of the core competence value ,turn the abstract core competence into the pyramid whose bottom is a rectangular figuratively,it is meaningful both for the theory and the reality.Secondly it make out the valuation index system and valuation model:the mean-empiric variance pyramid model ,based on the analysis of the situation and characteristic about telecommunication operators ,and the theory in home and abroad.It make a detailed analysis for the reality of telecommunication operators ,it is meaninful for the indentification and the improvement of the core competence.Thirdly it brings up a new idea that the telecommunication operatpors core competence is composed by government and enterprise and it is decided by the two factors ,then it makes a discussion about the two factors in the basis of the reality,especially the affects of the country factor to the telecommunication operators,at last it makes out the way about how to slove the problem.It is able to avoid the simplism and the limitation,it is closer to the reality.Then it put forward a new idea to slove the problem and improve the core competence from the four aspects: knowledge, resource , ability , country factor in the basis of the core competence model.Finally it brings up a detailed analysis about some parts of schemes to make the plan more feasible and scientific.It is very important for our government to make management policy and telecommunication operatos to make development strategy;It bring out CRSM ( Customer Relation Sales Management) plan and the concept of telecommunication operators core competence,and discuss the chance ,the challenge and the strategy from the valuation-chain for thetelecommunication operators that is transforming.更多还原