【作者】 华霞虹；

【导师】 郑时龄；

【作者基本信息】 同济大学 ， 建筑历史与理论， 2007， 博士

【摘要】 本文将全球性的消费文化视为当代建筑发展的背景，通过剖析消费文化原理来分析建筑实践并总结其发展规律。消融与转变既是消费文化的特性，也是消费文化语境中当代建筑发展的趋向。今天，消费成为社会生活的核心，是经济增长的动力和社会区分的依据。所有的物质文化产品都转变为消费对象。文化艺术实践与经济生活、高雅文化与大众文化之间的界限消融：一方面，出现了日常生活审美化的现象，另一方面，文化艺术实践中充满了资本和权力的斗争。在消费文化语境中，关于建筑的一切——建筑物、建筑师、建筑影像、建筑理论等都成为消费对象，它们遵循消费逻辑而不是自律原则。建筑成为符号资本，旨在创造财富。确定的价值体系不再有效，建筑的目的不是满足功能而是制造差异。不同领域之间的界限消融了，旧有的等级关系被颠覆，时尚更替成为新的伦理。消费文化中的建筑趋向开放、灵活、流动、短暂和多元。中国的文化和建筑状况是消费社会的特例，也是全球性消费文化的一个组成部分。由于消费主义文化的超前性和移植性，中国当代建筑具有时空高度压缩，极为混杂、片断的特点。一方面，执着于数量、规模和速度，旨在营造一个“物质乌托邦”，另一方面是快速制造差异，追求新奇和震撼，以优势文化为导向，显示了强烈的身份焦虑。消费文化中建筑的发展契机主要在于双向的非物质化：生产方面，运用文化符号和电子影像建构空间，在扩大消费的同时减少资源耗费；消费方面，从使用转向体验，使建筑成为激发、丰富人类知觉和情感的媒介。更多还原

【Abstract】 By taking the global consumer culture as the background for the development ofcontemporary architecture, this paper applies consumption theory in analyzingarchitectural practices and sums up the developing rules. Melting and transformingare both the feature of consumer culture and the tendency for contemporaryarchitecture.Nowadays, consumption has become essential to social life. It is not only thedrive for economic growth but also the reference for social differentiation. Allmaterial and cultural products is commodity. Boundaries between cultural practicesand economic life, elite culture and mass culture are melting. On one hand, it resultsin aestheticization of everyday life, on the other hand, no cultural and art practice cankeep away from the struggle for the capital and power.In the context of consumer culture, everything in Architecture, including thebuilding, architect, image and theory, is all produced for consumption. They all followthe logic of consumption rather than the rule of autonomy. Nowadays, architecturebecomes the sign capital aiming at wealthy. Instead of meeting the demands offunction, it focuses on making differences. Not only the limits between different fieldsbut also the traditional hierarchy systems are all broken. Fashion serves as the newethic. Architecture in consumer culture tends to achieve openness, flexibility, fluidity,ephemerality and plurality.China is a special example of consumer society as well as one part of the globalconsumer culture. Since the culture of consumerism is premature and explanted,time-space congestion, hybridity and fragmentation are the typical characteristics ofthe whole built environment. Architectural practices in China pursue for the quantity,scale, speed to build a Material Utopia. Meanwhile, strong identity anxiety results inmanufacturing difference quickly, pursuing for novelty and visual shock, followingdominant culture.The opportunity for architecture in consumer culture lies in dematerialization. Interms of production the application of cultural signs and digital images can expandconsumption and meanwhile reducing resource expenditure. In terms of consumption,turning from being used to being experienced, architecture will become a mediatriggering and enriching our senses, feelings and emotions.更多还原