【作者】 张仲民；

【导师】 章清；

【作者基本信息】 复旦大学 ， 专门史， 2007， 博士

【摘要】 对于晚清书籍史和阅读史的研究，已有学者做出了诸多值得借鉴的成果，在这些研究的基础上，本文参考西方书籍史／阅读史研究的研究情况，采用文化史的研究方法，结合既有的中国近代书籍史研究成果，挖掘了大量清末报刊杂志中的书籍史资料，特别是广告资料，进行了索引钩沉，对以前研究中注意不够的清末出版的“卫生”书籍——主要是生理卫生书籍、生殖医学书籍进行了考察，发现这些书籍的广告及其内容大多将其与身体、种族和国家建立了关系，透过这种修辞策略，它们获得了出版和应该被阅读的合法性。笔者主要想解决以下几个问题：这些书籍的出版数量是多少?书籍价格多少?出版目的何在?当时人是如何看待与阅读这些书的?这种书籍之于当时人的意义何在?笔者同时结合其它相关文类，还分析了文化市场上的“卫生”书籍在当时的被阅读情况及其造成的社会影响。通过分析，笔者认为，不管是“卫生”书籍本身，或是书籍广告，乃至其它一些商业广告，实际上都在建构和想像其与身体、种族、国家的联系，都在打造一种新型的消费文化、阅读文化，这种情况尤可从当时消费文化的政治化现象中看出来。类似的大众文化泛政治化现象的出现，或可表明一种以国家为终极关怀、以“鼓民力”、“开民智”、“新民德”为表现方式的新政治文化已经在清末中国成形，并开始发挥作用。更多还原

【Abstract】 Concerning my dissertation, so much work has been done on thepublications and reading in the late Qing period that it is a privilege for me to join thelarge and still growing scholarship. Deeply indebted to both the illuminative westernstudies of the history of book/reading and the Chinese scholarship of the publicationsin modem China, I intend to dig into the rich literature of newspapers and periodicalsand find my way out with the perspective of history of book/reading. In thisdissertation, advertisements catch my greatest attention and become a major part ofthe primary resource, and the long-neglected "hygienic" books, including those onHygiene, Physiology and Reproductive Medicine, are given prominence to.Interesting enough, these books and their advertisements were connected to the codesof the body, the race and the state. Such a rhetoric tactics not only justified theircirculation, but also made them worthy to be read. The dissertation focuses on threemajor questions: 1) The circulations, prices, orientations of the hygienic books; 2)How they were read and commented on? And 3) what they meant to people of thatday? In addition, I try to situate the "hygienic" books on the cultural market and betterunderstand their social influence by comparing them with other relevant genres ofwritings. Efforts to construct/imagine certain connection to such codes as the body,the race and the state are detected in the hygienic books themselves and theiradvertisements. Moreover, to extend our analysis to the advertisements of other booksand commercial goods, the similar construction/imagination can be perceived likewise.Also, new types of consumptive and reading cultures were taking shape at the sametime. It was especially manifest in the politicalization of consumptive culture. Suchendeavors to pan-politicalize the mass culture illustrated that, a new political culturehad taken shape and functioned well in the late Qing China. In the interest of the state,the means to "power the people", "enlighten the people" and "renovate the mores"were employed.更多还原