【作者】 刘新；

【导师】 柳冠中；

【作者基本信息】 清华大学 ， 设计艺术学， 2006， 博士

【摘要】 设计评价是对设计“价值”的判定,涉及到产品的使用性、技术性、经济成本、美学、文化、环境等诸多复杂性因素,具有相当的操作难度和方法的不确定性。在“交换经济”的语境下,以“商品设计”为切入点进行设计评价理论研究,可以更全面、更深刻地把握设计的本质和时代精神,并对企业指向商品的产品或服务的设计评价实践活动提供理论指导。本文重点对商品设计评价的观念层和制度层进行探讨。观念层是指评价主体在从事商品设计评价活动时所持的态度和价值观等。研究的逻辑是透过商品之“物”,觉察由交换之“事”联结起来的人类主体间的利益关系;对商品交换之“事理”的认识,指明“商品设计”的方向和目标,从而确立起兼顾“消费人”、“企业人”、“社会人”和“生态人”等多重人类主体利益“共赢”的商品设计观。制度层是指设计评价所依赖的管理机制和评价体系内容,如评价的标准、程序、组织和方法等。商品设计评价制度体系的构建是保证“共赢”目标顺利实施的基本前提。首先,笔者基于大量设计评价实务的考察与设计理论的研究,提出实事求“适”的评价原则,对“共赢”做现实、客观和辩证的思考;而后借助“设计事理学”的思想方法,建立商品设计评价的“目标系统”,将复杂的评价因素纳入到体系化的理论模型之中,从而将实事求“适”的原则进一步转化为可操作性的理论途径。即充分认识评价主体的复杂性、客体的多样性和环境的变换性,由此进一步限定和明确多层级的评价目标,并选择和建构“适度”的评价标准、“适用”评价程序、“适合”评价组织和“适当”评价方法等制度要素内容。最后,笔者尝试性地将上述研究成果运用到某企业产品造型设计评价体系的构建中,希望为企业设计战略的有效实施以及可持续的发展起到积极的推动作用。更多还原

【Abstract】 Design evaluation means to estimate the value of design. It closely related with many complicated factors, such as usability, technology, economics, aesthetics, culture and ecology, and with considerable difficult of operation and unsureness in methods. In the context of“exchange economy”, to do the research work of design evaluation from the view point of the“commercial product design”would grasp the essence of design and the spirit of time more profoundly, and also be the guidance in practical product and service design evaluation of enterprises.The paper focus on the study of conception and institution levels of design evaluation in commercial product. The conception level indicates the attitude and thinking of people undertaking the design evaluation. The logic in the study is from research on the“object”of commercial product to aware the benefit relations of people in the“affair”of exchange; to recognize the“rules of affair”of the exchange of commercial products demonstrate the direction and aim of“commercial product design”and consequently establish the“win together”conception of multi-benefits of“consume agent”,“enterprise agent”,“society agent”and“ecological agent”.The institution level indicates the contents of design management and evaluation system, such as the criteria, process, organization and methods of design evaluation, which are the precondition of implement to the aim of“win together”. Firstly, the author bring forward the principle of“seeking fitness from facts”based on the investigation on a great deal cases study of practical design evaluation and deep research of design theory considering the conception of“win together”realistically, objectively and dialectically. Afterwards, establish the“target system”of design evaluation in commercial product by dint of the thought way of“Affairology of design”which bringing the complex factors into a systematic theoretic model, and accordingly translate the principle of“seeking fitness from facts”into maneuverability approach. Founding on sufficiently understand the complexity of people, variety of objects and alternate of environment, we can confirm themulti-levels of evaluate target, choose or construct the fitable institution contents of criteria, process, organization and methods in design evaluation. Finally, the author tries to apply the theory to establish an evaluation system of styling design for certain company, hope to promote the efficient implement of design strategy and sustainable development of enterprises.更多还原