一山一水一圣人

【作者】 尹柱角；

【导师】 王育济；

【作者基本信息】 山东大学 ， 专门史， 2006， 博士

【摘要】 一山即泰山，号称五岳之尊；一水即黄河，中华民族的母亲河；一圣人即孔子，古被尊为万世师表，今被列为世界十大文化名人之首。这一山、一水、一人，中国独一无二，都可作为中华民族、国家、文化和文明的象征和代表性的人和物。因为三者包有着如此巨大的文化含量和品牌效应，故从中国传统文化之产业开发的角度看，它们是极为适宜的研究案例。而且，并称三者的“一山一水一圣人”，事实上已经被作为齐鲁文化和山东旅游文化资源的标志或品牌。尤其是近二十年以来，随着旅游热的兴起，随着山东旅游热线的推出，“一山一水一圣人”的观念更是在社会上产生了广泛的影响。从文化产业发展的角度对这一“观念品牌”进行更深层次的综合研究，也很有必要。 不可否认，国内外对泰山与泰山文化、黄河与黄河文化、孔子与曲阜和儒家文化等等，已经有了极为丰富的研究；以“一山一水一圣人”综合三者的“理念”也已形成并运用于文化产业的实际操作中。但是，迄今为止，尚无将三者综合为一的研究成果出现，对“一山一水一圣人”进行整体研究的论著也极为罕见；三者(一山一水一圣人)作为“重大标志”的“文化理由”并没有得到明确阐释；三者组合的“学术合法(理)性”也无充足的验证；而从文化产业的视角对三者加以整合与规划，更是阙如。从这一意义上说，本文的研究也同样是必要的。 本文旨在全面论述的基础上，一方面争取对这一论题的研究在学术上有所突破，另一方面希望这种学术上的突破能够对当代山东文化产业、特别是旅游业的发展有所促进。 全文除《绪论》、《结语》部分外，共分为五章： 第一章《“山”、“水”、“圣人”作为山东旅游文化标志的依据》； 第二章《“一山一水一圣人”品牌观念的形成、影响和局限性》； 第三章《泰山文化与泰山文化产业之开发》； 第四章《黄河文化与山东黄河文化产业之开发》； 第五章《孔子与曲阜文化产业之开发》。 泰山是一座融自然美与人文美为一体的传统名山。它地处中国东部，拔地通天，基础宽大，整体气势雄伟庄重，具体自然景观也是步步有景。这在中国古人心理上产生了“化生万物”、崇高、厚重、稳安的观念。泰山地处史前文明的发祥地带，数千年来，中国人在泰山布教、授业、旅游开发的活动，使其含蕴了丰厚的文化积淀。黄河流程长，落差大，河水含沙量大。在文明发展史上，它一方面哺育了中华文明的主体，另一方面也因为不断决口而给中、下游历代人民带来巨大的精神惊悚。这都给中国古人心灵上烙下了尊崇、敬畏的印记。孔子思想是中华文化之根，因应着社会历史变动，它在中国政治、文化中确立了崇高的地位，以至影响及整个东亚社会。三者在人们观念中形成的这种崇高地位，正是它们所以成为文化标志的根本原因。 “山”、“水”和“圣人”之所以能够成为中华文化的标志，与其自然、人文方面的特点和优势密切相关，而“一山一水一圣人”这一“观念性成说”的出现，则离不开三者间内在的以及时空上的密切关联。前者主要体现在三者对中国古代文化的哺育和发展上，而后者在中国传统古籍记载中有着明确的印证。更多还原

【Abstract】 For rather a long period of time, "Mount Taishan, the Yellow River and Confucius" are considered as symbolistic things or brand of Shandong culture as well as Shandong Province’s tourist and cultural resources, for all the three contain rich cultural contents and enjoy high brand reputation. Therefore, while researching how to develop China’s traditional cultural industry, we’d better research them first. In the article, I analyze why and how Mount Taishan, the Yellow River and Confucius become the symbolic things in China, and their influences to Shandong’s tourism from the point of cultural resources exploitation and tourist industry development. The cultural position, status quo and problem of the three are also contained. In addition, some methods and suggestions are proposed on how to promote the development of the tourist industry in the three places. I just hope the article can offer some help to relevant academic research on one hand, and on the other hand, it can exert some promotion influence to Shandong’s cultural industry, especially its tourist industry.Besides Introduction and Conclusion, the article contains five parts: Chapter 1: Why "Mount Taishan", "the Yellow River" and "Confucius" can become the symbolistic things of Shandong’s tourist culture; Chapter 2: Forming, influence and limitation of Mount Taishan, the Yellow River and Confucius brand; Chapter 3: Mount Taishan Culture & Development of Taishan Cultural Industry; Chapter 4: The Yellow River Culture & Development of The Yellow River Cultural Industry; and Chapter 5: Confucius and Development of Qufu s Cultural Industry.High, sublime and scenic, Mount Taishan is one of the most famous mountains in China. Locating in east China, there stands not only natural scene but also human landscape. For its sublime, Mount Taishan usually gives people a concept of "world metaplasia", hugeness and safety. Locating in the cradle of the prehistorical cultures, it has enjoyed the worship of the Chinese people for thousands of years. And the development of Confucianism endowed it with more cultural contents. While, the long, big-drop and sandy Yellow River enjoyed both worship and fearness from the ancient Chinese, for it gave birth to the Chinese culture on one hand, but on the other hand, the floods brought by the collapsing of its dam are also disasters to the people living in the medium/down stream. Confucianism is the base of the Chinese culture. With the development of Chinese society, it gradually set up its position in China’s policy and culture and it even exerts its influence in the whole East Asia. Just the sublime position the three enjoy in the people makes them the symbolistic things in the Chinese culture.The reason why the mountain, river and saint became symbolistic things in China is that they have many features, in both nature and culture. All of them played a great role in development of the Chinese culture. In addition, it is greatly related to their internal relationship, which is clearly recorded in Chinese ancient books.更多还原