网络传播环境下的道德建设

【作者】 王贤卿；

【导师】 秦绍德；

【作者基本信息】 复旦大学 ， 马克思主义理论与思想政治教育， 2005， 博士

【摘要】 网络传播就是利用计算机网络传递或交流信息的行为和过程,它汇聚了多种传播手段的优势,是更加个性化、更加平等交流的新的传播方式。网络传播极大地改变了人类的传播面貌,是高科技手段在传播中的应用,是继报纸、广播及电视在传媒中的应用以来,传播史上的又一次飞跃,在人类大众传播发展史上有着里程碑的意义。 大学生是接受互联网最快、受其影响最深的特殊群体。网络传播所构筑起的新的生存方式和生活方式,对大学生的思想、行为和心理产生了强烈的影响。 随着互联网在高等学校的普及,尤其是它对大学生正反两方面影响的日益显现,大学生的网络行为逐步引起了人们的关注。因此,如何做好网络传播环境下大学生培养工作,防治大学生网上行为失范,就成为一个亟待解决的研究课题。 本文采用理论与实践相结合的方法,遵循综合概括和继承创新的原则,从理论基础与实践操作两个层面设计安排了论文内容。在理论层面,通过对网络传播含义的界定,网络传播的主要特征和大学生与网络的接触程度的展开:大学生网络行为的实证分析,网络传播对大学生的影响,网络行为的主体性考察,大学生网络行为的道德失范及其成因,网络道德与现实道德的关系等六个方面;在此基础上,对网络游戏、校园BBS这两个大学生典型网络行为进行深入分析,深化对大学生网络行为道德建设的认识。在操作层面,鉴于大学生网络行为道德建设是个社会系统工程,从大学生网络行为主体建设、高校网络道德教育、社会网络行为的控制与管理等三个层次提出相关的对策,以期能指导实践,改善网络传播环境下大学生网络行为的教育环境和教育方式,增强大学生网络行为道德建设的针对性、实效性和持续性,从而使我国大学生养成良好的网络道德行为。更多还原

【Abstract】 Network dissemination is the behavior and process that delivers or communicates the information with the help of computer network .It has gathered various advantages of dissemination means, and is a new method with more individualization and equality. Network has greatly changed the dissemination situation of mankind. It is a means in the application of high-tech and also a great leap since newspaper, radio and television in the media history , so it is of great significance as a landmark for mankind in the long history of mass media development.College students, as a special group, can accept Internet quickly and have been affected deeply by it. The new existence methods and life styles that the network dissemination is helping to construct, has led to significant influence on the thought ,behavior and mentality of college students.Along with the Internet popularization in universities and colleges, particularly owing to its increasing positive and negative influence on students, college students’ ethics problems about network behavior are catching people’s concern. Therefore, how to cultivate college students under the situation of network dissemination environment in order to prevent their moral decrease has become an urgent research topic.This paper combines theory with practice, follows the principle of comprehensive summation and successive innovation, and arranges the contents from the two levels of fundamental theory and practical manipulation respectively. At the theoretical level, through the analysis of the definition of network dissemination , the main characteristics of it and the degree through which college students contact with network; the substantial evidence of college students network behavior; the influence on college students presented by network dissemination ; the subjective investigation of network behavior ; the moral decrease of network behavior of college students and its reasons; the relationship between network morals and realistic morals and so on; based on these ,this paper aims at deeply analyzing the two typical network behaviors among college students: network game and campus BBS so as to further the understanding of how to construct college students’ network behavior morals. At the manipulative level, since to construct college students’ network behavior morals is a social and systematic project, from such three aspects as the subjective construction of college students network behavior, this paper presents relative countermeasures with the expectation of directing practice, improving the educational environment and methods of college students network behavior under the situation of network dissemination and strengthening pertinency, validity and durability of the construction of college students network behavior, which finally will help college students form good network behavior morals.更多还原