论小康社会与大众传媒的互动关系

【作者】 王新杰；

【导师】 童兵；

【作者基本信息】 复旦大学 ， 传播学， 2005， 博士

【摘要】 “小康社会”源于中国古代思想家对于理想社会的一种设想,其主要内容是对于宽裕、殷实生活的描述与期冀。我党所提出的“小康社会”的概念则赋予了这一古老术语以新的内涵,成为极具中国特色社会主义的新概念。从内涵上说,全面建设小康社会不仅仅包括物质生活水平和经济发展的目标,而且包括了文化建设、政治建设的目标。小康社会是中国由传统社会向现代社会的结构转型的过渡时期,以此阶段必须在文化、经济与政治体制方面为我国在本世纪中叶向现代化社会跃进做全面的建设准备。 全面建设小康社会是一个被中国化了的现代化特殊时段,按照新发展观的要求,我们进一步明确了物质文明、精神文明和政治文明建设的主要目标,将之作为社会主义时期人民日益增长的物质文化生活需要与落后的社会生产之间的矛盾的解决方法。自建国初期的建设四化的目标,到如今全面建设小康社会目标,物质文明与精神文明建设都是始终不变的主题。而根据时代的发展,党在十六大又提出了“政治文明”,并成为我党的重大理论贡献之一,与“两个文明”一起,构成“三个文明”建设的理论框架,成为我国全面建设小康社会的重要指导思想。因此,全面建设小康社会过程中三个文明与传媒业发展之间的关系研究也就具备了相当的现实意义。基于此,本文结合小康社会建设实践的现实,从物质文明、精神文明与政治文明同传媒业发展之间的关系入手进行探讨。主要内容如下: 从物质文明角度:着重探讨恢复产业职能的传媒业在目前中国的国民经济中的重要作用;在对中国传媒的产业进程进行梳理的基础上,引入产业经济学理论分析工具对目前中国传媒产业的市场结构进行分析;引入博弈理论,对小康社会特有的传媒负责人与主管官员之间的合谋现象进行分析,并对降低两者间合谋可能,保护公众知晓权提出了自己的看法。 从精神文明角度:着重分析了作为精神文明一部分的科学技术对于小康社会传媒业发展的促进作用;同时,分析了目前社会生活形态所导致的诸多变迁基础上的社会思潮多元化、现实化等特征,结合受众媒介接触心理,提出小康社会背景下舆论引导如何致效的方法。 从政治文明角度:在分析小康社会政治文明特征的基础上,提出舆论监督是小康社会政治文明的内在要求,而行政公开则是舆论监督的基础。更多还原

【Abstract】 The term "well-off" society originates from a kind of assumption produced by ancient Chinese ideologists, which is mainly associated with the depiction and anticipation of the ample well being. Chinese Communist Party infuses new contents into this term and makes it a totally new concept relevant to Socialism with Chinese characteristics. With regard to the connotation, to build the "well-off" society not only involves the objects of materials and economy, but also those of cultural and political construction. The "well-off society is the transitional phase between the traditional society and modern society, during which, we must be fully culturally, economically and politically, prepared to take a great leap into modern society.It is a special period which is sinoficationalized. According to the new concept of development, we have settled down what material, spiritual and political civilization requires of us and with which we can remove the major conflict in socialist construction period. Our goal has always focused on the material and spiritual civilization construction. In the Sixteenth National Congress, the Chinese Communist Party added a new concept to it, political civilization. Consequently, the research about the relationship between three civilization and mass media is of great significance. This paper is an attempt to discuss the relationship between the above-mentioned three civilization and mass media based on the reality of the construction of well-off society. The main contents are as follows:From the perspective of material civilization: mainly focusing on the importance of mass media in China’s current national economy; making analysis on the current market structure of China’s mass media with the support of industrial economics, which is based on the process of the industrialization of China’s mass media; Introducing Game Theory to make analysis on the collusion of leaders in charge and principals of mass media who are unique to well-off society, and proposing personal view of reducing the occurrence of this sort of collusion and upgrading the awareness of the public.From the perspective of spiritual civilization: mainly focusing on the fact that science and technology as a part of spiritual civilization, is promoting the development of mass media in well-off society; in the meantime, analyzing the pluralism and realism of social thoughts which result from the current social life styles, and combining with the interactiveness between public and media to put forward approaches to making effective directions of public opinion in the well-off society.From the perspective of political civilization: based on the analysis of the features of political civilization in the well-off society, putting forward the fact that the supervision by public opinion is the interior requirement for political civilization in the well-off society, and administrative publicity is the basis of supervision by public opinion.The innovative points in this paper lie in: 1. With regard to the research perspective, this paper更多还原