我国分时度假规制研究

【作者】 王婉飞；

【导师】 高尚全； 马庆国；

【作者基本信息】 浙江大学 ， 管理科学与工程， 2005， 博士

【摘要】 当前，我国分时度假处于产业萌芽和产品导入期。分时度假业是旅游业和房地产业相互扩张的产物。我国分时度假市场呈现失效状态，这与我国的国情、所处的产业发展阶段以及产业的特殊性相关。分时度假市场亟待规制，通过规制调控市场，促进有序发展。这是本文研究的重点。全文共分6章。第1章分时度假研究综述。本章对中外分时度假研究文献作了全面系统的梳理和综述；第2章研究分时度假规制的意义。通过对分时度假概念的界定，讨论了分时度假与相关产业的联系。运用产权理论和信息不对称理论分析了分时度假市场失效表现形式。运用规制基本理论，指出了研究分时度假规制在我国具有重要的理论和现实意义；第3章分时度假市场需求潜力的分析。在基于我国分时度假市场实证研究的基础上，通过对我国分时度假市场需求潜力分析，用恩格尔系数作为指标，揭示了发展中国家(包括中国)发展分时度假产业的一般规律。用LOGISTIC分析方法，将是否购买分时度假产品作为因变量，得到了我国分时度假市场定位的目标人群；第4章分时度假供求失衡分析。通过对分时度假市场供求双方变量进行配对检验，回归分析结果发现标准线超出了供需平衡线的置信区间，得出我国目前分时度假产品供需不一致的失衡现象的结论，并分析了供求失衡产生的制度性因素，说明了对分时度假市场开发与规划规制的必要性；第5章分时度假交换网络及会员保障机制。分时度假交换网络系统是分时度假业得以发展的基础和平台，文章强调了我国分时度假企业战略联盟和品牌建设的重要性，提出了分时度假会员保障制度的建设性建议；第6章我国分时度假信用体系及法律保障研究。通过分析我国分时度假失信成因及分时度假法律建设面临的问题，借鉴国外经验，提出了我国分时度假法律建设对策。本研究具有创新意义，其意义不仅具有前瞻性，还将从理论方面填补我国分时度假规制研究领域的空白。本研究成果拟将为促进我国分时度假业的健康发展尽一点绵薄之力，供国家政府管理部门制定产业政策、出台分时度假法律法规、行业管理以及分时度假企业管理决策参考。更多还原

【Abstract】 Being a result of tourism expansion and real estate development, timeshare in China is at the initiating stage of industry germination and product introduction. As an emerging industry, timeshare in China is in a situation of confusion. The inefficacy of its market is related with the general situation of the country, the stage of its development, and the special features of the industry itself. It needs rules and regulations to remove the problem. This doctoral dissertation is composed as a serious study on how to overcome market inefficacy of the new industry.This dissertation consists of six chapters. Chapter 1 is a comprehensive literature review of the research writings published by Chinese and foreign scholars and professionals. The second chapter is an analysis on the significance of regulation to the development of timeshare industry. The author makes a new attempt to define the concept of timeshare, and proceeds to explore the relationship between timeshare and its associated industries. With the ownership theory and information-dissymmetry theory, the author identifies different manifestations of market inefficacy. After elaborating on the basic theory of regulation, the author points out that study on timeshare regulation has its great importance in both theory and practice. Chapter 3 contains a market analysis of timeshare. Based upon Engel’s coefficient law and empirical studies on timeshare market in China, the author studies the market potential and brings forward certain rules of timeshare development generally working in developing countries, including China. In addition, by adopting LOGISTIC as the analytical tool and making the purchase of a timeshare property as a variable, the author targets the market groups for the timeshare industry in China. In Chapter 4, there is an analysis on the imbalance between demand and supply. With statistical methods the author arrives at the conclusion that at the present stage, the demand and supply of timeshare property in China is not effectively matched.The author examines the system factors that lead to this problem, and stresses the importance of industry regulation to its market development and planning. Chapter 5 expatiates that the exchange net is the support of timeshare development. The author emphasizes the importance of the strategic alliances and brand building, and suggests ideas concerning the guarantee system for members of timeshare exchange nets. The last chapter is a study on the credit system and legal guarantee related to the timeshare industry in China. The author analyzes causes of faith erosion and problems existing in law formulation, and brings up countermeasures by citing experience of other countries. The research done for the doctoral dissertation has its value in terms of timing and contribution to the research findings in the area of timeshare regulation. The author writes the paper in the hope to promote the healthy development of timeshare in China and to offer reference for government and the timeshare industry when they formulate industry policies, rules and regulations, and business management decisions.更多还原