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战略管理中的企业谋略及动作机制研究

The Study of Business Stratagem and Its Operation Mechanism in Strategic Management

【作者】 周海炜

【导师】 张阳;

【作者基本信息】 河海大学 , 技术经济及管理, 2004, 博士

【摘要】 在中国企业中,传统谋略思想已经进入企业管理形成了企业谋略,使企业的战略管理出现谋略化倾向。论文认为中国传统的管理也是一种谋略管理,企业战略管理中的各种谋略化倾向为认识企业谋略及其运作机制提供了具体的管理情景。对企业战略管理中企业谋略的研究可以为企业制定与实施战略、进行企业管理改革提供帮助。 首先,论文提出一个有关企业战略管理中谋略化如何形成以及运作机制是什么的问题框架,将研究目标落实到企业谋略问题发掘、谋略机制及其资源、运作方式的分析和相关命题的初步构建,定位于管理学及战略管理的本土性研究。 其次,论文在概要分析主流战略理论研究框架的基础上,提出涉及企业组织、管理者行动、竞争三个方面的企业谋略研究理论框架,认为企业谋略研究必须兼顾西方的学科研究规范和东方的知识特征。在研究方法上论文从管理文化视角,运用与该视角比较切合的质的研究方法作为指导,组合形成具体的企业谋略研究方法,包括管理语言分析方法、个案研究方法、问卷调查和定量分析方法等。 再次,论文在战略与谋略比较基础上对企业谋略及相关概念进行辨析。同时,对企业谋略研究所需要的企业谋略管理、管理行动逻辑、谐协管理、推延性思维和取譬、关系网络等本土性概念进行了辨析。 再次,论文就企业谋略机制及其传统文化资源、企业中的运作方式进行了初步探讨。论文讨论了企业谋略背后存在的管理机制,包括企业组织机制、竞争机制、管理者的管理行动逻辑三个方面的内容与特征。针对企业谋略的传统管理文化资源,从传统政治谋略、传统军事谋略和传统人生谋略三个方面进行了初步的整理分析,提出了影响企业战略管理的传统谋略文化基本特征和需要进行现代性转型的必要性。论文通过企业战略及相关的个案研究与管理调查研究,分别对企业中的管理者管理行为的复杂性、企业组织转型中的谋略运作、管理语言运用特征、对管理调查的情景化处理等运作方式进行了分析。 最后,论文总结了企业谋略的基本内涵与特征、组织机制、竞争机制、管理者行动机制等四个方面的命题结论,并提出了企业在战略管理实施及对企业进行战略管理咨询的若干建议。

【Abstract】 Stratagem has entered business operation and exerted deep influence on strategic management of Chinese enterprises. This paper stressed that Chinese traditional management has the character of stratagem management. Strategic management and its stratagem trend in Chinese enterprises provided concrete management situations for the exploration of business stratagem and its operation mechanism. The study of stratagem trend in strategic management could provide some suggestions for the strategy making, strategy implementation and business management reform.Firstly, a question frame was given in the paper. How the stratagem trend is formed in enterprise’s strategic management and what are the operation mechanism characters of business stratagem are main research question in this paper. Based on a long research plan, the paper defined the evaluation of the business stratagem question, business stratagem mechanism and its traditional culture resources, analysis of stratagem operation mode, and the construction of some proposition as the main targets in the research. The paper was positioned as the native management and strategic management research.Secondly, based on the outline analysis of the research frame about mainstream of strategy theories, the paper prompted the business stratagem research frame including the business organization, manager’ action, competition analysis. The business stratagem research should consider both the norm of scholastic study and knowledge characters of orient management. For research method, the paper explored business stratagem from the view of management culture and formed combined research methods under the guide of qualitative research, including management language analysis, case study method, questionnaire investigation and quantitative analysis method.Thirdly, the paper explored the meaning of business stratagem and related concepts based on the comprations between strategy and stratagem. Some native concepts such as business stratagem management, management action logic, harmonious management, chain reasoning thinking and analogy expression, and Guanxi network were explored.Fourthly, the paper explored the business stratagem mechanism, its traditional culture resources, and its operation method in enterprises. The paper explored the contents and characters of organization mechanism, competition mechanism, and manager’s action logic behind business stratagem. Traditional management culture resources behind the business stratagem have been analyzed from three sides, which were tradition state governess thought, traditional military stratagem and traditional ways of life. The paper also pointed out that traditional stratagem resources must be changed with environment mutation for its relying on traditional management culture. Several investigation and case study about strategy have been concluded in the paper, In these strategy research, some unique operation characters about business stratagem have been discussed, such as the complexity of manager’s management behavior,complexity in the business organization transition, applying characters of management language, situational dealing with management investigation.In the end, the paper concluded some initial propositions of business stratagem, including the connotation and characters of business stratagem, organization mechanism, competition mechanism, and managers’ action mechanism. Some suggestions were also prompted about how to apply the conclusions in strategic management and how to do strategy consulting for Chinese enterprises.

  • 【网络出版投稿人】 河海大学
  • 【网络出版年期】2005年 01期
  • 【分类号】F270
  • 【被引频次】6
  • 【下载频次】2330
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