社会转型期的中国传播学发展轨迹

【作者】 郑西帆；

【导师】 张国良；

【作者基本信息】 复旦大学 ， 传播学， 2004， 博士

【摘要】 本文采用内容分析方法,研究在社会转型背景下中国传播学的发展进路。从中国社会转型本身的进程与中国传播学发展的相关性,考察传播学如何在整合国内外研究的基础上追寻理论的创新。首先,中国社会转型的进程对中国传播学的发展带有制度性的限定作用。传播学在1983、1989年的两次低谷,1992年以后的大发展无不与中国社会转型的进程相关,并以此为背景,奠定了中国传播学发展的四个阶段。其次,本文根据目前国内的传者研究、媒介分析、受众研究、效果研究四个方面的研究现状,分别从传播体制(宏观)、把关人(中观、微观),新技术导致的新媒介分析的研究高潮,受众调查、受众理论,由个体到全局的效果研究进路出发,分析、总结了研究现状,归纳了研究的特点,指出了研究的成效与问题的存在,辨析了其中的原因。最后,本文认为,现阶段中国传播学虽然取得了一些成果,但不足与差距是明显的。这可以归结于三方面的原因,传播学传入中国时间的短暂,造成了学科积累的不足与专业研究人员培养的欠缺;制度性的因素限定了某些研究领域的深入;经济转型先行带来的商业化浪潮在很大程度上冲毁了研究者的心理防线,带来学术研究上的不规范与躁进。当然,学术研究的目的最终是为了理论创新,就晚近国内传播学的研究现状来看,这种理论创新的努力与可能突破的领域集中在两方面——“网络传播”(亦即新媒介分析)与“本土化” 研究。而 “本土化”研究的重点是结合国情,首先提出适合中国自己的理论,然后对之进行提升,以具有普适性。更多还原

【Abstract】 This thesis makes content-oriented research into the development of communication studies in the context of China, and explores how combination studies. First and foremost, transforming of Chinese society plays a systematic limiting part in Chinese communications, which once were in repression in 1983,1989. Chinese studies thrive on societal transforming and at the same time has defined the four periods of them since 1992.Secondly, this thesis, analyzes、concludes、 generalizes and points out the effect of researches and problems in it and also analyzes the causes involved-----all this is based current researches into communicators、 media analysis、 audience research and effect.Finally, it is held in this thesis that although present communications in the context of China has already made successes ,there are obvious weakness and gap, which can be generalized into three reasons : 1) the short history of communications counts for the shortage of experience accumulation and the absence of professionally-trained researchers 2) Some factors concerned with the system limit 3 ) commodification surge results from economy transformation has collapsed the psychologically-defense boundary on the part of researchers and leads to irregularity and impatience . Academic research finally aims to innovation in theory, and in the sense of current research at home and abroad, this kind of innovation effort and the possibility of breaking through focuses on two aspects: 1) “network”(namely, new media analyzing) and locationalization. Locationalization focuses on theorizing practices in the context of China.更多还原