【作者】 朱昶；

【导师】 李必强；

【作者基本信息】 武汉理工大学 ， 管理科学与工程， 2003， 博士

【摘要】 本文在国内外有关企业绿色化研究的基础上，从绿色发展战略的理论基础出发，结合企业战略管理的一般过程，对企业绿色发展战略体系进行了系统研究，提出了企业绿色发展战略的基本框架，构建出绿色发展战略的内容体系和评价体系，并以此作为指导我国企业实施绿色发展战略的依据。 首先，随着国家可持续发展战略的提出和绿色经济浪潮的兴起，许多企业纷纷走向绿色发展的轨道上来，因此亟需科学的企业绿色发展理论和方法的指导。由于我国理论界在这一方面的研究还处于探索发展阶段，尚缺乏系统性和整体性。因此，对企业绿色发展战略的理论和方法研究就显得尤为必要。 第二，在回顾企业发展战略思想的演进中，提出了企业绿色发展战略的概念，并通过对国内外企业绿色发展现状的对比分析，阐述了企业实施绿色发展战略的重大意义。 第三，对企业绿色发展战略的理论基础进行了总结，包括西方经济学的相关理论、可持续发展理论、生态经济学理论、环境伦理学理论、战略管理理论和知识管理理论。 第四，构建企业绿色发展战略体系。从企业绿色发展的战略思想、战略内容、战略制定和实施的一般步骤以及战略实施的途径几个方面构建起企业绿色发展战略体系。 第五，企业绿色创新战略分析。在对企业绿色创新概述的基础上，着重介绍了企业的绿色技术创新和绿色管理创新。其中，绿色技术创新又包括绿色工艺创新和绿色产品创新，绿色管理创新主要指绿色供应链管理。 第六，绿色企业形象战略分析。从企业形象入手，重点阐述了绿色企业形象的构成、企业树立绿色企业形象的重大意义、绿色企业形象战略的制定和实施等方面的问题。 第七，企业绿色营销战略分析。主要介绍了绿色产品生命周期策略、绿色营销组合策略和绿色贸易策略。 第八，从管理、产品和效益三方面构建企业绿色发展战略的评价体系。这一评价体系包括：国际标准化组织颁布的ISO14000环保认证标准、绿色产品的评价体系和企业效益“绿色”评价体系。武汉理工大学博十学位论文 第九，以湖北人荣集团公司为案例，对企业绿色发展战略进行实记一分析。在介绍天荣绿色发展实践的基础上，找出其存在的问题，并提出相应的措施，构建起完整的绿色发展战略体系。 最后，对企业绿色发展战略理沦和力一法研究进行了全文总结，少仁对末来的研究方向进行了展望。更多还原

【Abstract】 This dissertation is based on the research about enterprise greenlization at home and abroad. Started with the relevant theories of green development strategy, it uses the method of general process for enterprise strategy management to study the system of enterprise green development strategy. At the same time, this article lodges the frame of enterprise green development strategy, and builds up the content and evaluation system of this strategy in order to guide our enterprises to practice green development strategy.First of all, with the advancing of national sustainable development strategy and the rising of green economic wave, many enterprises go on the path of green development, so it is quite necessary to have scientific theories and methods of enterprise green development strategy for direction. In China, the present research on it is still in primary stage, so it is essential to make a careful study on it.Secondly, during the review of strategy thought evolution of the enterprise development, it points out the concept of enterprise green development strategy. Through contrastive analysis of present condition of green development between domestic and foreign enterprises, it expounds the significance of practicing green development strategy for an enterprise.Thirdly, it sums up the theory basis of enterprise green development strategy, including relevant theories of west economics, sustainable development, ecology economics, environmental ethic, strategy management and knowledge management.Fourthly, it builds up the system of enterprise green development strategy on the aspects of strategy thought, strategy content, general process of strategy establishment and implement, and the approach of strategy implement.Fifthly, on the basis of summarizing of enterprise green innovation, it analyses enterprise green innovation strategy and emphasizes the enterprise green technology and green management innovation. Green technology innovationincludes both green technology innovation and green product innovation, while green supply chain management is mainly discussed in green management innovation.Sixthly, started with corporate identity, it analyzes green corporate identity strategy, including the constitutes of green corporate identity, the significance of building green corporate identity, the establishment and implement of green corporate identity strategy.Seventhly, it analyzes enterprise green marketing strategy. To achieve the goal, it mostly introduces green product life cycle strategy, green marketing combination strategy and green trade strategy.Eighthly, it constitutes the evaluation system of enterprise green development strategy in the way of management, product and benefit. This system is made up of ISO 14000, green product evaluation system and corporate benefit green evaluation system.Ninthly, taking Hubei TianRong Group Corp as a case, this article studies enterprise green development strategy and introduces its green development practice, in which there are still some problems. Following with that, it presents several relevant measures and establishes the whole green development strategy.Finally, It conducts a summary of the theories and methods of enterprise green development strategy, and predication on further study in this area.更多还原