网络互动：意义诠释与规则探讨

【作者】 孟威；

【导师】 谢宏； 陈力丹；

【作者基本信息】 中国社会科学院研究生院 ， 新闻传播学， 2002， 博士

【摘要】 网络照亮了另一个生活世界，交往就是人们走向这一世界的通道。而网络交往中的诸多变化和趋势都与网络互动这种传播方式本质地、内在地联系在一起，网络互动不仅日益深刻地影响了人们的生活方式，也蕴藏着希望和前景，意味着新观念和新文明的崛起。 与以往的、技术的观察角度不同，本文力图展现传播学的视野，以全景式的扫描系统地探讨网络互动，描述它的特征，诠释它的内涵，发现它对人们交往行动、自身发展和社会进步所具有的重要意义。 论文以传统媒体信息的传播——反馈与网络互动的相关度贯穿，围绕网络互动这一核心问题，主体部分比较地探讨和研究了网络互动的含义、特点、类型、过程、环境、个体用户与组织的使用与控制、诸种效果，并对各自的相关特点做出具体细致的分析，而后上升为对取得良好互动效果的合理规则的思索，使研究具有理论和实践的双重价值。 正如麦克卢汉所说，每一种媒介及其传播方式的发展都会受制于某些规律，论文在分析网络互动的影响时也没有回避这样几个问题：1、它提升、放大了什么?2、它使什么东西过时，把什么推至显赫的地位?3、它再现了过去的什么东西，在刚刚过去的领域中再现了什么?4、当它在未来达到潜力极限时，会成为什么东西? 在吸收和借鉴以往研究成果的基础上，论文阐述了一些个人研究所得的新观点、新看法，并在导论中给予集中的反映和归纳。更多还原

【Abstract】 Another world has been brightened by Internet, to which people go though the way of communication. Because in this type of communication many changes and trends are connected with Internet Interaction constitutionally and inherently, Interaction not only effects human’s way of life deeply, but also contains high hopes and prospect, and leads to great rise of new ideology and civilization.Contrasting with formal and technological angles, this paper aims to inquire into Internet Interaction systematically and deeply in whole scene from the point of view of communication research-interpreting its concepts and probing its significant meaning to human development and improvement of society.As the main clue, the interrelation degree between communication - feedback model of Mass Media and Internet Interaction penetrates the whole paper. It explores several aspects about Interaction successively: implication, essential factors, characteristics, classification, process, environment, uses and gratification, organizational control, and effects. After analyzing these questions intensively, the paper discusses reasonable ways on how to draft an sound strategy to guide Internet Interaction to a proper direction. Accordingly, the paper presents double values in theory and practice.A famous scholar, Macluhan maintained, the development of every kind of media and its way of communication are controlled by certain rules. This paper doesn’t avoid such sound arguments either. Contrarily, it makes every effort to give solutions on such aspects: 1) What has been promoted and magnified by Interaction? 2) What does it make behind times, and what does it improve to illustrious status? 3) What is reflected by Interaction in the past time, or in the fields just passing? 4) What will it become as soon as it elaborates its wholly potential in the future?Based on many research achievements previously, specific individual ideas and new views has also been stated, and they are concluded in the introduction.更多还原