【作者】 董文静；

【导师】 权锡鉴；

【作者基本信息】 中国海洋大学 ， 企业管理， 2014， 博士

【摘要】 创意产业发轫于知识经济时代，是近十几年来新兴的一门产业。创意产业被提出后，在发达国家获得了较快发展，并被世界各国视为未来经济发展的支柱产业之一。创意产业不仅推崇创意创新，而且注重个人创新能力的发挥，它既重视个人创意对经济发展的促进，也重视艺术文化对经济繁荣的支持。在市场经济条件下，任何产业要获得发展，就必须走市场化道路，进行产业化运行，创意产业也不例外。创意产业由多种要素组成，并包含诸多相互联系的子系统，是富有动态变化性的有机整体。创意产业的发展离不开具有调节器功能的运行机制作为保障，运行机制合理与否对创意产业预定目标的达成具有直接影响。合理的运行机制能够有效协调、激励或约束创意主体的行为，促使创意产业的运行处于良好状态。不合理的运行机制则会对创意主体形成制约，从而无法达成预定的目标。因此，要实现创意产业的预定目标，就必须确立科学的运行机制，构建合理的创意产业运行过程，并保障运行过程的顺畅。本文通过分析创意产业化的主体及运行过程，尝试构建了对创意产业发展具有指导意义的创意产业化运行机制模型。创意产业化运行机制模型的构建是本文研究的重点，也是本文拟解决的关键问题。创意产业的本质在于创意产业的产业化。作为一种独立的产业，创意产业与其他产业存在本质区别。其他产业主要为消费者提供物质产品，满足消费者物质消费的需求，而创意产业为消费者提供精神文化产品，满足消费者的精神文化需求。创意产业之所以产生，是因为公益性的精神文化产品和服务的供应已经不能满足消费者日益增长的文化需求。市场需求催生了一种新的能为消费者提供精神文化产品和服务的产业，这种产业就是创意产业。创意产业把产业化的经营方式和手段运用到精神文化产品的传播与生产中，形成了创意、生产、销售一体化的产业链，为消费者提供更丰富多彩的精神文化产品和服务。本文对创意产业化运行过程及创意产业化运行机制等问题进行了探讨。首先，通过对世界创意产业和中国创意产业发展现状和发展趋势进行分析，总结出创意产业化的运行机制和运行规律，并通过理论联系实际，对运行机制进行探讨。探讨的成果包括确立创意产业化运行模块中的不同市场主体；理清创意产业化运行过程的各个环节以及各环节内部和各环节之间存在的协作关系；提出“创意的产业化”和“产业的创意化”两条创意产业化一般路径；总结出“由创意到市场”和“由市场到生产”两种创意产业化运行过程。其次，构建创意产业化发展的一般模型，为创意产业化理论研究引入统一的分析框架。本文尝试构建一种以创意知识共享为基础，以创意产业内部各创意行为主体为推动力量，以创意的流转为关键，以创意成果的实现为目标，创意资源优化配置得以实现的创意产业化运行机制。最后，阐述创意产业化运行机制，包括技术创新扩散机制、资金筹集机制、人才机制、中介机制、政策法规保障机制等存在的问题，并对运行机制中存在的问题给出探讨性建议。更多还原

【Abstract】 Over the last decade The Creative Industry is an emerging industry，its developmentbackground is the era of knowledge economy. After The Creative Industry have beenproposed, gained rapid development in developed countries and is regarded as one of theworld’s future economic development of pillar industries. The Creative Industry not onlyrespected on creativity and innovation, but also on the personal ability to innovate, itemphasis on individual creativity to promote economic development, but also attachimportance to the arts and cultural support for economic prosperity.In a market economy, the marketization in any industry must take the road，The CreativeIndustry is no exception, the need for industrialization and marketization operation. TheCreative Industry composed by a variety of factors, and contains many interrelatedsubsystems, is full of dynamic changes of the organic whole. Security is inseparable from thedevelopment of The Creative Industry operational mechanism，operational mechanism isreasonable or not has a direct impact on The Creative Industry to reach the intended target.Reasonable operational mechanism able to effectively coordinate, motivate or restrict thebehavior of creative subject，can promote The Creative Industry in good running condition.Unreasonable operating mechanism will constrain creative subjects, and thus can not reachthe intended target. Therefore, to achieve the intended objectives of The Creative Industry, itis necessary to establish a scientific operational mechanism, build The Creative industryoperation process reasonably and safeguard the smooth running of the operation process. Thispaper analyzes the subject of Creative Industrialization and operation process, trying to builda model for operational mechanism of Creative Industrialization of guiding significance forthe development of creative industries. Trying to build a model for operational mechanism ofCreative Industrialization is the focus of this study, key problems are also contemplated inthis article.The essence of The Creative industry lies in the creative industries industrialization. Asan independent industry, there are essential differences between creative industry and otherindustries. Other major industries to provide consumers with physical products to meetconsumer demand for material consumption, the creative industry to provide consumers withspiritual and cultural products to meet the spiritual and cultural needs of consumers. TheCreative industry arises because the supply of nonprofit spiritual and cultural products and services，has been unable to meet the growing demand for consumer culture. Market demandhas led to a new industry which can provide spiritual and cultural products and services forthe consumer， this industry is The Creative industry. The Creative industry put theindustrialization mode of operation and means to disseminate and product spiritual andcultural products，the formation of the creative, production, marketing integration ofindustrial chain, to provide more rich and colorful cultural products and services forconsumers.This paper studied the problems of creative industrialization and operational mechanismof creative industrialization. First, through analysis The Creative Industry development statusand development trend of the world and China, summed up the operational mechanism andoperational rules of creative industries industrialization, and by linking theory with practice,to explore the mechanism of operation. Including the establishment of different marketentities in operation module of creative industries；clarifying the relationship between thecollaboration of all aspects of The Creative Industry as well as various aspects and all aspectsof internal of running processes； putting forward the “creative industrialization” and“industrial creativities” two creative industry general path；concluding that “from idea tomarket” and “the market to the production” of two kinds of creative industrializationoperation process. Secondly, to build a general model based the development of the creativeindustrialization, the introduction of a unified analytical framework for the theoretical studyof the creative industrialization. This paper attempts to build a creative knowledge sharingbasing on the creative industry, the creative subject as a driving force, to creative flow for thekey, in order to achieve creative achievement as the goal, creativity optimal allocation ofresources to achieve the creative industrialization operation mechanisms. Finally, elaboratethe operational mechanism of creative industrialization, including the problems oftechnological innovation diffusion mechanism, financing mechanisms, personnel system,intermediary mechanisms, policies and regulations safeguard mechanism, then attempts toput forward the policy advises.更多还原