【作者】 袁爱清；

【导师】 邵培仁；

【作者基本信息】 浙江大学 ， 传播学， 2014， 博士

【摘要】 在社会转型期,人们的精神需求表现更为复杂。本论文基于中国梦实现的宏观视野、中国社会现实及媒介现状的研究,根据传播学学科发展的背景以及中国梦实现的社会现实需求出发,提出媒介幸福感的研究路径及方向：媒介学的研究也应满足人类精神需要。本文首先从社会转型期所提出的中国梦这一时代背景出发,提出了媒介幸福感是心理能量的理论想象,围绕媒介幸福感的内涵和外延进行探讨,旨在深入探索媒介对受众幸福感的影响因素。其次,根据传播学和心理学相关的认知及需要理论为基础,分析了媒介对受众幸福感影响的心理机制,并从正反两个层面来探索“媒介—主观幸福感”与“媒介—消极情绪体验”的形成转化模型,重点从媒介养心的视野提出媒介对幸福感的培育途径及具体措施。再次,探讨了受众在社会转型期对幸福感的工具性、利益性及自我保护性寻求,并建立媒介幸福感的干预要素,及时预警可能由媒介所引发的怨恨等负面情绪并进行干预。最后,在社会和谐大视野下,针对流动儿童、新生代农民工两类社会弱势群体进行量化及质性研究。传播学的研究不仅关照人类幸福的梦想,更应关注特殊群体,关怀弱势个体,并面向各种实际问题的解决。从整体看,论文重点论述媒介对幸福感的影响因素、寻求途径及干预策略,并在论述时列举了相应媒介对幸福感影响因素的问题,尽管这些媒介现象有一定的随机性,但作为外化呈现,依然能从中发现媒介对人类幸福感的促进所发挥的作用。归纳起来有以下几方面：一是以受众的认知和需要为出发点,研究媒介对受众幸福感影响的心理机制；二是在社会和谐的基础上,分析了媒介幸福感的生态系统的构成要素,揭示了相关要素的复杂的联系和内在动力；三是为促进人类的幸福感提供有力的理论基础；四是未来的研究应更多关注幸福感的复杂性,注意媒介幸福感的文化偏向及其脑机制,在研究方法上要更多采用实证研究等方面。更多还原

【Abstract】 In an Era of social transformation, the spiritual needs of the public are much more complex. This paper stems from the bases of the macro-view of the theories of The Realization of the Chinese Dream and the research into the Chinese social reality and the present situation of the media, also in accordance with the developments in the field of Communications and the social requirements for The Realization of the Chinese Dream, we will put forward the path and the direction of the research into Media Happiness:The research of media should meet the needs of the human spirit.This paper firstly reviews the theory of the Chinese Dream suggested by the social transformation theory and thus put forward the theory that Media Happiness is the theoretical imagination of psychological energy. We also Discusses the connotations and extensions of Media Happiness aiming to study the influence of media on audience happiness. Secondly, according to the related cognitive and needs theories of communication and psychology, this paper analyzes the psychological mechanisms pertaining to the effects of Media on an audience’s sense of happiness, and also explores both the positive and negative aspects namely:"the media, subjective well-being" and "the media, negative emotional experience" to from a model that emphasizes the view that media nourishes the heart, and then we propose the steps and methods to foster the sense of happiness. Thirdly, this paper also discusses how to the audience, in the midst of the social transition era, happiness is but an instrumental, interest-seeking and self-protection need for the viewer, and establishes the evaluation systems of the media happiness for early warning of possible resentment and negative feelings caused by the media and taking corresponding measures to intervene in the situation.Finally, under the view of the harmonious society, the two socially vulnerable groups (including the floating children, the new generation of migrant workers) are discussed both quantitatively and qualitatively. Communication Research should not only focus on the realization of the dream of human happiness, it should also pay more attention to the special groups in society, give more care to the vulnerable groups and also attempt to tackle all kinds of practical problems.On the whole, the thesis focuses on the factors of media affecting the human happiness and seeks to find the method and strategies for necessary intervention. This paper also attempts to list the challenges caused by media that stand in the face of human happiness. Although these media aspects have a certain sense of randomness, we can still find that Media plays a significant role in the process of achieving human happiness as an external representation.To sum up, this thesis includes the following aspects:One:this thesis discusses the psychological mechanism of media on human happiness,taking the cognition and needs theory as a starting point; Two:this thesis analyses the elements of ecosystem on media happiness and reveals the complex connection and inherent power factor in the foundation of harmonious society; Three:this thesis provides strong theoretical foundation to promote the human well-being; Four:future research should pay more attention to the complexity of happiness and cultural bias and the brain mechanism of media happiness should be discussed and more empirical research methods should be used in the study.更多还原