大众文化影响下党的意识形态传播路径研究

【作者】 全家悦；

【导师】 宋福范；

【作者基本信息】 中共中央党校 ， 思想政治教育， 2014， 博士

【摘要】 党的意识形态传播不仅是思想政治工作的重要组成部分，也是党的执政能力建设的重要内容。任何一个国家和政党都面临着无形的以说服和信仰为核心的意识形态建设、传播和认同。马克思主义思想政治工作包含马克思主义政党的意识形态建设、意识形态传播和意识形态认同三个相互联系的过程。其中，意识形态建设是前提和基础，意识形态认同则是根本目的，意识形态传播是中心环节。中国共产党的意识形态传播就是将党的意识形态相应的价值、理念和信仰内化到人们的心理层面的过程。全球化、信息化和社会主义市场经济催生了中国大众文化，使得大众文化在社会转型期，在多维文化视野中崛起。文化转型是最深层次的转型。大众文化是伴随着市场经济，以大众传媒为载体，对大众产生普遍和深层次影响的文化形态。大众文化所显示的弱意识形态性和非强制性、商业性和功利性、娱乐性和世俗性等特点，对人们的价值观念、理想信念产生了深层次的影响，对党的意识形态传播的传统模式提出了严峻挑战。在大众文化的深刻影响下，构建双向互动的大众传播模式是党意识形态传播路径的必然选择。构建双向互动的大众传播模式的前提是主体构建，即提高党的意识形态传播能力，实现传播关系优化；核心是传播话语体系的建构，即形成兼容并蓄的话语体系；关键保障是优化传播环境，即加强对大众传媒的引导和管理。论文运用阶级分析、逻辑与历史相统一、文献研究、理论与实践相结合等基本方法，从政党政治的一般原理出发，厘清中国共产党意识形态传播的基本逻辑，在分析大众文化对党意识形态传播带来的机遇和挑战的基础上，提出党意识形态传播路径的总体思路。论文包括导言、正文五章和结束语三个部分。导言部分阐释了本选题的原因和背景、研究价值、研究现状、核心概念、研究思路、结构框架以及论文的研究方法。第一章总结中国共产党意识形态传播的基本理论逻辑。该章从政党政治的一般原理和传播学原理出发，对意识形态、传播的基本内涵进行了界定，从社会传播学视角分析了政党意识形态传播的内涵，总结了当代中国共产党意识形态传播的经验教训和意识形态传播的规律。第二章着重分析了大众文化对中国共产党意识形态传播的重要影响，包括机遇和挑战两个方面。该章从大众文化的生成、内涵、基本特征和功能出发，重点挖掘大众文化对人们价值观念、理想信念，对党意识形态传播方式等方面带来的的挑战。最后从宏观上总结了大众文化影响下党的意识形态传播的路径选择:双向互动的大众传播模式，其中主要包括传播主客体、传播内容方法、传播环境媒介等主要因素。第三、四、五章是中国共产党在大众文化影响下加强党的意识形态传播的具体路径研究，是本论题研究的重心之所在。和第二章对接，主要从传播主客体、传播内容方法、传播环境媒介这三大部分进行研究。第三章主要从党的意识形态传播主体出发，探求如何优化传播主客体关系。传播主体在意识形态传播过程中始终处于主导和主动性地位，因此该章主要围绕意识形态传播主体，从提高党的意识形态传播能力，重视受众心理需求，实现传播关系优化等层面进行论述。第四章是传播体系的建构，目标是建立兼容并蓄的话语体系。该章主要从传播体系建设的原则、内容和方法三个层面论述如何建立兼容并蓄的话语体系。第五章重点探讨如何优化党的意识形态传播的媒介环境。主要从加强对大众传媒的舆论引导和对信息网络等新媒体的管理两个方面论述。结束语简要地对论文进行了概括，同时对进一步研究和探讨进行了展望，提出以“中国梦”的提出为契机，推动党的意识形态传播。更多还原

【Abstract】 Party’s ideological communication is not only an important part of ideologicaland political work, but also an important content of the party’s ruling abilityconstruction.Any countries and political parties are facing the ideological construction,communication and identity which regard invisible persuasion and faith as the core.Marx’s ideological and political work includes three interrelated processes which areideology construction, Marx’s party ideology and ideological identity. Among them,the ideology construction is the premise and the foundation. Ideological identity is thefundamental purpose. Ideology communication is the center link. Ideologicalcommunication of Chinese Communist is a process which internalizes values, ideasand beliefs, which are corresponding with the party’s ideology, into the lay of people’spsychology. Globalization, informatization and the socialist market economy hasspawned Chinese mass culture industry and mass culture, which makes the popularculture rise in the period of social transformation and in the view of multi-culture.Cultural transformation is the deepest transformation. Mass culture which isaccompanied by the market economy, and regards the mass media as the carrier,generates widespread and profound influence on the mass. The mass culture, whichshows weak ideology and non mandatory, commercial, entertainment and utilitarianand secular characteristics, has a deep impact on people’s values, ideals and beliefs,and seriously challenges the traditional modes of the party’s ideology communication.Under the profound influence of mass culture, the construction of masscommunication mode of two-way interaction is an inevitable choice for the partyideology propagation path. The premise for the construction of mass communicationmode of two-way interaction is the subject construction, which is to improve theideological communication capability of the party, to realize the communicationoptimization; The core is to construct communication system, which is to form theinclusive and equitable discourse system; The key security is to optimize thecommunication environment, which is to strengthen guidance and management of themass media. The paper uses the basic methods of class analysis, the unity of logic andhistory, literature research, combining theory with practice etc. The paper starts fromthe general principle of party politics, and clarifies the basic logic of Chinesecommunist ideology communication. The paper, based on the analysis on theopportunities and challenges brought to Party’s ideology communication, proposes the general idea of ideological communication path.This thesis consists of preface, five chapters and conclusion of three parts.The introduction clarifies the reasons and background, research value, researchstatus, key concepts, research ideas, framework and research method.The first chapter summarizes the basic theory of logic Chinese communistideology dissemination. This chapter starts from the general principle and the spreadof political theory, the basic connotation of ideology, and the spread is defined,analyzes the connotation of party ideology dissemination from the socialdissemination angle, and summarizes the spread of ideology dissemination ofcontemporary Chinese Communist experience and consciousness of law.The second chapter focuses on the analysis of the important influence of popularculture on Chinese communist ideology dissemination, includes two aspects:opportunities and challenges. This chapter from the mass culture formation,connotation, basic characteristics and function of key mining, mass culture onpeople’s values, ideals and beliefs, to bring the party’s ideology and deepcommunication ways, the challenge. Finally from the macro on the sum of the pathchoice of ideology of the party under the influence of mass culture: masscommunication mode of two-way interaction, the main factors which mainly includecommunication subject, communication content, and media environment.Third, four or five chapter is China Communist Party under the impact ofpopular culture to strengthen the concrete path of the spread of ideology of the party,is the focus of this thesis research. And the second chapter docking, mainly from thespread of subject and object, communication content, communication environment forthe three parts of the media.The third chapter mainly embarks from the ideology of the party is the maintransmission, to explore how to optimize communication between subject and objectrelations. This chapter mainly from improving the ideological communicationcapability of the party, pay attention to the psychological needs of the audience, toachieve communication between optimization and other aspects.The fourth chapter is the reconstruction of media discourse system; goal is tobuild an inclusive communication system. This chapter mainly from the content andthe method of the party’s ideological communication two aspects to explore how toestablish inclusive communication system. Put forward the basic principle, under the background of mass culture ideology of the party communication system constructionmethod, stressed that the socialist core value system is the basis of promoting thespread of ideology of the party.The fifth chapter is the Discussion on how to optimize the spread of ideology theparty’s media environment mainly from the strengthening of the mass media andpublic opinion and the new media information network management two aspects.The epilogue to the thesis are summarized, and the further research anddiscussion are presented, the "Chinese dream" as the basis, to promote the spread ofideology of the party更多还原