【作者】 何红连；

【导师】 陈锡喜；

【作者基本信息】 华东师范大学 ， 马克思主义基本原理， 2014， 博士

【摘要】 现代社会是一个媒介化生存的社会。人们被包围在一个现实媒介化的环境之中。媒介化已经成为一种生活方式存在于人们的日常生活之中,并以一种强大的无形力量不断重塑人们的认知观念。在意识形态领域,大众媒介俨然也是一个“活跃分子”,几乎穿透其各个场景。大众媒介是社会发展到一定阶段的产物。大众媒介与意识形态具有不解情缘。回顾大众媒介的诞生过程,可以看到其变迁中的意识形态痕迹。意识形态是制约大众媒介发展的重要因素,大众媒介对意识形态也具有能动性。媒介现实源于客观现实但不等于客观现实,大众媒介往往会带来意识形态的遮蔽。在大众媒介环境下,社会主义意识形态传播面临很多问题。从世界坐标来看,资本主义意识形态思潮侵蚀的策略有所转变,利用大众媒介的控制优势来颠覆社会主义,攻势战略从鲜明对抗式转向隐蔽交往式；从中国坐标来看,社会主义意识形态本身的科学性并不代表着意识形态传播的有效性,改革开放以来的成就并未能充分地转化为对社会主义的认同,马克思主义理论的阐释力受到了质疑,社会主义意识形态传播的传统路径受到了挑战；从个人坐标来看,媒介化生存已经成为现代人的生活方式,人们的思想趋于多元。本文立足于大众媒介在理论层面和现实层面给社会主义意识形态传播带来的各种问题,试图在现有的理论争鸣和现实矛盾中找到社会主义意识形态传播的新的生长点。在结合中国现实问题、借鉴国内外学者相关理论知识的基础上,从三个视角,即大众媒介机构、大众媒介技术和大众媒介文化来展开对社会主义意识形态传播问题的论述。从大众媒介机构视角看社会主义意识形态传播的组织支撑。大众媒介机构具有多重属性,如社会属性、政治属性和经济属性。掌握大众媒介的控制权事关重要,一定意义上,谁掌控了大众媒介机构,谁就拥有主导权。我国的大众媒介机构有一个漫长的发展过程,大众媒介机构是党的喉舌,在社会主义意识形态传播中肩负起正面宣传为主,以维护社会稳定的责任,肩负起传播马克思主义、与反马克思主义作斗争,维护社会主义意识形态安全的责任。我们必须掌握大众媒介机构,坚持党管大众媒介机构,以确保社会主义意识形态传播的主导权。从大众媒介技术视角看社会主义意识形态传播的技术支撑。大众媒介技术带来了生产力的巨大变化,拓展了数字化的生存境遇,但也成为新的统治和操纵形式。大众媒介技术参与意识形态建构,作为意识形态存在。大众媒介技术成为一种异化于自身、异化于人和异化于社会的力量。大众媒介技术生成新的权力,产生新的阶级。在我国,社会主义意识形态依托大众媒介技术进行传播,并超越大众媒介技术带来的负效应,推动人的自由全面发展。我们必须大力发展大众媒介技术,以确保社会主义意识形态传播的主动权。从大众媒介文化视角看社会主义意识形态传播的文化支撑。大众媒介文化的产生需要一定的社会条件,即大众、大众社会的产生,以及大众媒介特别是电子媒介的广泛使用。大众媒介文化通过符号建构意义,具有意识形态性。大众媒介文化有负面效应,与社会主义意识形态有冲突和矛盾。面对文化霸权的国际现实,社会主义意识形态传播处于艰难的环境中。我们必须增强媒介话语阐释力,弘扬主旋律,确保社会主义意识形态传播的话语权。大众媒介不仅是作为媒介机构的存在,还是作为媒介技术和媒介文化的存在。大众媒介并非单纯的宣传工具,也是社会系统的组成部分。社会主义意识形态传播问题的研究需要区分大众媒介机构、大众媒介技术和大众媒介文化,三者统一,不可分割。在大众媒介环境下研究社会主义意识形态传播问题,需要根据大众媒介的时代变化,根据中国国情和现实的需要,全方位地、灵活地看待和处理这一问题。更多还原

【Abstract】 Modern society is a society of medium survival. People are surrounded in a real environment of mass medium. Media has become a way of life style exists in People’s Daily lives, and with a powerful intangible forces constantly reshape people’s cognitive concept. In the field of ideology, mass media has also an "active", almost through its various scenarios.Mass media is the product of social development to a certain stage. Mass media and ideology have don’t understand love. Review the birth process of mass media; you can see the change of ideology. Ideology is an important factor restricting the development of mass media; meanwhile Mass media also has the initiative to ideology. Media reality is the result of objective reality but is not equal to objective reality, Mass media tend to bring the shelter of ideology.In the Mass media environment, socialist ideology faces many problems. From the point of world coordinates, it changes that capitalist ideology trend of erosion of the strategy, and take advantage of the control of the mass media to overthrow the socialist. At the same time, the offensive strategy turns to concealed type from distinct adversary. Coordinating from China, the scientific nature of the socialist ideology itself does not represent the effectiveness of the ideology spreading, the achievements of the reform and opening are failed to fully into identity of socialism, Marxist theory of interpretation power was questioned, the spread of socialist ideology has been challenged the traditional path; From the point of individual coordinates, medium survival has become a modern way of life, the people’s thought tend to be diversified.Based on mass media to spread socialist ideology in the theoretical level and practical level of all sorts of problems, we attempt to found in the existing theoretical schools of thought contend and realistic contradiction new growing point for the spread of socialist ideology. Combined with China’s reality, referenced scholars at home and abroad on the basis of theoretical knowledge, it devote to the socialist ideological problems from the perspective of three, the mass media institutions, Mass media technology and mass media culture.Seen the supported for the spread of socialist ideology from the perspective of mass media agencies organizational, Mass media organizations with multiple attributes, Such as social, political attribute and economic attribute. It is important for the mass media to grasp control, a sense, who control the mass media organizations, who has control. In China, Mass media institutions has a long development process, it is the mouthpiece of the party, and shoulder positive publicity is given priority to in order to maintain social stability to spread of Marxism, to fight against Marxism, to maintain socialist ideology security responsibility in the socialism ideology spread. We must master the mass media institutions, and adhere to the party tube mass media institutions, it ensure that the spread of socialist ideology.Seen the support for the spread of socialist ideology from the perspective of mass media technology technical, Mass media technology has brought great changes in productivity, and expand the digital living circumstances, but also become the new rule and manipulate form. It is an ideology for the Mass media technology involved in ideological construction to be in itself a kind of alienation, alienation and alienation in the power of society, and generate new power, a new class. In our country, socialist ideology depends on the spread of mass media technology, transcends the negative effects of mass media technology and promotes people’s free all-round development. We must vigorously develop mass media technology to ensure the initiative of the spread of socialist ideology.Seen the spread of socialist ideology culture from the mass media culture perspective to support the generation of mass media culture needs certain social conditions with the production of mass, the mass society and mass media, especially the wide use of electronic media. It is ideology through mass media culture symbol meaning. Having a negative effect, mass media culture and socialist ideology has a conflict and contradiction. Facing international cultural hegemony, socialist ideology spread in difficult environment. We must strengthen the media discourse interpretation power, and carry forward the melody, to ensure that the spread of socialist ideology.The existence of the mass media is not only as the media agency, but also as the existence of media technology and media culture. It is not a simple propaganda tool, is also part of the social system. Socialist ideology problems need to distinguish between mass media organizations, mass media technology and mass media culture, but the three unification, inseparable. In the mass media environment, we research socialist ideology transmission problem depending on the era of mass media change and the needs of China’s national conditions and reality, full range, the flexibility to look at and deal with this problem.更多还原