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基督宗教传播的视觉媒介研究

Visual Media Studies in Christianity’s Communication

【作者】 郑伟

【导师】 陈树林;

【作者基本信息】 黑龙江大学 , 宗教学, 2014, 博士

【摘要】 基督宗教传播是人类历史中具有深远影响的文化现象,在西方进入现代社会之前,尤其是中世纪和文艺复兴时期,基督宗教传播的主要视觉媒介就是以建筑、绘画、雕塑等为代表的视觉艺术。本文从传播研究的视角切入基督宗教与视觉艺术之间的关系,以传播活动的视觉媒介为中心,分别考察了基督宗教的传播者与教会、视觉媒介的主要内容与符号、编码方式与象征、以及视觉媒介分别在个人、社会和跨文化三个层面的传播效果。视觉传播的方式在基督宗教中既具有教义上的合法性,也具有传播上的必要性。上帝在世人面前显圣的媒介形式有很多种,而视觉艺术凭借自身的特点成为了基督宗教传播活动中最主要的视觉媒介。教会作为基督宗教传播的核心传播者,对视觉媒介的使用与管理源自耶稣赋予的权威,并通过“把关”模式对视觉艺术的形式和艺术家的创作进行干预。基督宗教的视觉媒介传播的内容主要通过耶稣、圣母和圣徒的形象、光环和十字架等视觉符号进行表达,同时也遵循视觉符号意义生产的一般规律,但是其宗教意义通常与信仰上帝、圣母崇拜和圣徒崇拜以及耶稣基督对世人的拯救等神学观念联系在一起。这些内容及视觉符号的编码方式主要是象征,象征方式的神学意义使其在不同历史时期表现出的特点与宗教观念的变化联系在一起。基督宗教视觉媒介的传播效果在个人层面对基督徒的影响主要是帮助他们建构自我认知、宗教情感和强化宗教经验;在社会层面的主要作用表现为教育信徒、强化群体认同和维持社会秩序。而视觉媒介在基督宗教的跨文化传播方面之所以扮演重要角色是源于其自身美感经验的超越性和积极采取处境化的传播策略,这一点可以在基督宗教绘画艺术在中国的传播过程中得到印证。

【Abstract】 Christianity communication is a cultural phenomenon which has far-reachingimpacts in human history. Before entering the modern western society, especially in theMiddle Ages and the Renaissance, the major media of Christianity communication wasvisual art which was represented by architecture, painting, and sculpture. This articleshows the relationship between Christianity and visual arts from the perspective ofcommunication research, focusing on the visual media of communication activities toexamine the Christian communicators and church; visual media’s main contents andsigns, encoding method and symbolism; and three levels of visual media’scommunication effects on individual, society, and cross-culture.The method of visual communication not only includes doctrinal legitimacy, butalso includes the necessity in communication. There are many media forms that Godappears in the world, and the visual art with its characteristics became the mostimportant visual media in Christianity communication activities. As the corecommunicator of Christianity communication, church uses and manages the visualmedia derived from the authority conferred by the Jesus, and intervene both the formsof visual art and the creation of the artist with the gatekeeping model. Christianity visualmedia mainly express communication contents by using the images of Jesus, Virgin andSaint, halo, Cross and other visual signs, meanwhile it follows the general rules ofvisual signs meaning production but its religion meaning usually associates withbelieving in God, Mariolatry, hagiolatry, the world rescue of Jesus and other theologicalconcepts. The main encoding method of these contents and visual signs is symbolismand its theological significance linked the characteristics in different periods with thechanges of religion concepts. Christianity visual media’s communication effects mainlyhelp the Christian to construct self-awareness, religion sentiment and strengthen religionexperience at the individual level; at the social level, it mainly presented as educatingfollowers, strengthening group identity and maintaining social order. However the reason why visual media play an important role in intercultural communication stemsfrom its transcendence of aesthetic experience and active adoption contextualizationstrategy, which can be confirmed in the localization of Christianity’s painting arts inChina.

【关键词】 基督宗教传播视觉媒介视觉艺术
【Key words】 ChristianityCommunicationVisual mediaVisual arts
  • 【网络出版投稿人】 黑龙江大学
  • 【网络出版年期】2014年 11期
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