信息可视化设计与公共行为研究

【作者】 胡小妹；

【导师】 许平；

【作者基本信息】 中央美术学院 ， 设计艺术学， 2014， 博士

【摘要】 当今世界，人类通过对信息的感知构建意识，由意识指导行为。在这个意义上，“信息设计”构建了一个平行于真实存在的另一个世界。在这个被“设计”所规约与塑造的世界里，设计师不断地通过行为的预设与引导来提升社会生活，并在此过程中创造新事物，构建这个世界的明天。本文从当代社会日益增长的信息需求切入，提出“群体的智慧”研究视角，探讨“集体无意识”语境之下公共行为对于“信息可视化”的需求，以及与此相关的信息可视化设计原理、基本结构及其形式特征。本文的论述从“信息可视化”的五个关键节点入手，论述信息可视化设计与公共行为之间的关系。其中，重点分析了可视化的信息如何组织和影响人的行为选择，指出信息诉求的目标人群在公共空间中的行为可组织性和不可组织性，并强调了这种可组织性和不可组织性之间的权衡正是驱使信息可视化设计的效率化思考、使设计不断趋向深入的重要动力；最后，通过对信息可视化设计形成及对公共行为影响的分析，提出信息可视化设计意识与社会需求之涵化关系的观测指标，并由此提出继续深化信息可视化设计理论构建的设想。“信息可视化”设计与“公共行为”关系的讨论，并非最新的课题，但是当代社会的发展以及设计内涵的延伸，都使得这两个工具概念之间不断接近并生发出新的交集。信息可视化设计虽然不能最终决定城市群体行为的动向，却是关系到人性化社会与信息化未来建设的根本所在，信息可视化研究的课题也正在成为越来越多的设计师与社会机构诉诸智慧、贡献精力的重要面向，因为正是这种看似细琐甚至微不足道的视觉“工具”设计，从生活的各个方面影响着、组织着人的社会化行为，让平凡的日常生活始终闪耀着一种自由和理性的品质，最终让每个人的行为都能够达到比较理想的方向和境界。更多还原

【Abstract】 In the modern world, people build consciousness–which they use to direct theirbehavior–by perceiving information. In this sense,“information design” createsanother world parallel to the real world. And in the world governed and shaped by“design”, designers constantly preset and guide the behavior to improve the social life,and in this process, create new things to shape the future of this world.Considering the contemporary society’s growing need for information, this papersets forth the “collective intelligence” perspective to investigate into the publicbehavior’s demand for information visualization in the context of “collectiveunconsciousness” in addition to related design principle, basic structure and formfeatures of information visualization. It addresses the relationship betweeninformation visualization and public behavior by starting from five key points toinformation visualization. With emphasis placed on analyzing how visual informationorganizes and influences people’s choice of behavior, it points out the behavioralorganizability and non-organizability in public space of information-targeting groups,and stresses that a trade-off between such organizability and non-organizability is justthe major driver behind efficient thinking in information visualization design. Inconclusion, through an analysis of the formation of information visualization designand its influence on public behavior, the paper proposes monitoring indicators relatingto the functional relationship between awareness of and social demand forinformation visualization design, and on the basis of this puts forward ideas on thetheoretical improvement of information visualization design.The discussion on the relationship between information visualization design andpublic behavior is not something new, but both the development of modern societyand the extension in connotations of design have made the concepts of the two toolsincreasingly closer to each other and intersect in new ways. Though unable todetermine behavioral tendencies of urban groups, information visualization design isfundamental to the future IT-based development of a people-first society. More andmore designers and social organizations are channeling their wisdom and energy intothe study of information visualization, because it is just such seemingly trivial andeven trifling visual “tools” design that influences and organizes in every aspect of lifethe social behavior of people, gives common everyday life the qualities of liberty andreason, and eventually allows every individual to behave properly as far as possible.更多还原