【作者】 王敏；

【导师】 胡树华；

【作者基本信息】 武汉理工大学 ， 设计艺术学， 2013， 博士

【摘要】 产品造型设计评价是一个古老而又鲜活的话题,是业内学者在工业设计初期广泛研讨的课题,随着信息技术的快速发展,互联网、物联网、云计算等新技术的出现和广泛应用,产品造型设计活动发生着翻天覆地的变化,现代产品造型设计向多学科、多理论和多方法的趋势转变。与此同时,科学技术与市场经济的发展,提升了设计在企业价值链中的地位和作用。作为产品造型设计的重要前端行为,设计评价既是多方案决策与择优的有效渠道,也是影响产品最终实效的关键环节,如何通过设计评价指导产品设计定位与企业发展战略相统一,成为企业产品升级换代和持续稳定发展的前提。现有研究理论和实践应用证明,造型艺术、技术水平和经济条件都是决定产品设计市场的重要因素,从单维度视角进行产品造型设计评价的研究成果较为丰硕,主要集中在艺术、技术、经济三者中的某一个或两个维度进行,综合运用三个维度进行系统评价的研究相对空白,并且三者评价之间也存在诸多不匹配现象,特别是围绕艺术领域的评价内容主观色彩较浓。基于此,本文综合运用设计艺术学、艺术哲学、设计美学、设计心理学、管理学和人机工程学等多学科理论和方法,运用归纳、演绎、比较等多种研究方法,定性分析与定量分析相结合,在进行了系统的理论调研和深入相关企业进行实地调研并参与相关项目设计的基础上,从“老三论”和“新三论”出发,全面阐述了产品造型设计评价基本原理的要素、特征和模式,研究并构建了产品造型设计的“ATE”三维评价模型、提出了产品造型设计的ATE三维评价指标、方法以及流程管理,并以手机产品造型设计评价为对象进行了“ATE”综合评价实践。论文在总结产品造型设计的概念界定、基本特征、构成要素和影响因素的基础上,系统阐释了产品造型设计评价的定义、特点、分类及作用；通过对产品造型设计评价演进历史的阶段划分,明确了评价活动的内容要素和发展方向；基于系统科学领域的经典理论,深入解析了产品造型设计评价过程中包含的系统评价、信息传达、控制反馈和协同设计四大基本原理；依托产品层次结构和价值体现,构建了产品造型设计的艺术、技术、经济三维评价体系,涵盖了7个评价模块、18个评价领域和57项执行指标；将波特三大竞争战略与产品造型设计决策模式进行对接,详细阐述了成本领先导向的经济决策、差异化导向的艺术决策和集中化导向的技术决策；对比分析现有主要评价方法的优劣,综合运用模糊综合评价和离散系数构建了“ATE”三维评价模型；围绕X企业的W手机项目设计过程和效果,以手机造型设计为实例对象进行综合评价,反向验证产品造型设计“ATE”三维评价体系的科学性和可行性。更多还原

【Abstract】 Product design evaluation is an ancient but fresh topic, which has been focused by extensive discussion of industry scholars in the early period of the industrial design. With the rapid development of information technology and the emerges and wide application of the Internet, networking, cloud computing and other new technologies, product design activities are undergoing tremendous changes and modern product design is changing to be multi-disciplinary, multi-theoretical and multi-method in trend. Meanwhile, the great development of science and technology and market economy has brought product design both a more important role in the value chain of enterprises and greater influence in the growth of enterprises. As an important front-end product design behavior, design evaluation is not only an effective channel to multi-program and merit decision, but also a key link affecting the effectiveness of the final product. Therefore, to guide product design through design evaluation in order to make product design orientation in accordance with the business development strategies has become the premise of product upgrades and the sustained and stable development of the enterprise.Seen from the evidences of theoretical and practical application of existing researches, plastic arts, technical level and economic conditions are the important and determining factors to the product design market. In addition, achievements of product design evaluation researches from single-dimension or double-dimension perspective are fruitful, which mainly focused on one or two aspects of art, technology and economy. However, the systematic evaluation with an integrated use of three dimensions is relatively empty and there are also many mismatches among the evaluations from each dimension, particularly the evaluation content focusing on the aspect of art is of great amount of subjective color.Based on what are mentioned above, this paper comprehensively expounds the elements, characteristics and mode of evaluation basic principles of product modeling design from both of "The Old Three" and "The New Three" applying design art, philosophy of art, design aesthetics, design psychology, management science and ergonomics and other theories and methods. In addition, based on the theoretical research system and further related enterprises in the field on investigation, using various research methods of induction and deduction, comparison, qualitative analysis and quantitative analysis, this paper also puts forward the ATE three-dimensional evaluation of the product modeling design, the ATE three-dimensional assessment indicator system, method and management mechanism and conducts the ATE comprehensive evaluation practice with mobile phone product design evaluation as the object.Based on the summary of concept definitions, basic characteristics, components and influencing factors of product design, this paper systemically interprets the definition, features, classification and function of the product design evaluation. Additionally, clear content elements of evaluation activity and the development direction are gained on the basic of the classification of product design evaluation history and it comes to the induction and extraction of four basic principles of product design evaluation framework including systematical assessment, information transfer, control-and-feedback and collaborative design from the classic theories in system science. The ATE assessment indicator system is established including57indicators from18evaluation field divided into7evaluation modules which can reflect the product hierarchy and value and three decision models including cost-leading economic orientation decision, differentiation orientation artistic decision and centralization technical orientation decision are put forward according to the competitive strategy of Michael Porter. On the analysis of the existing evaluation methods, the integrated use of fuzzy comprehensive evaluation and discrete coefficient ATE three-dimensional evaluation model is constructed. Finally, an empirical study of comprehensive evaluation objected at the mobile phone W of company X product design adopting the ATE three-dimensional evaluation framework is conducted which verifies the science and feasibility of the ATE three-dimensional evaluation system.更多还原