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文化创意产业集群组织模式及价值增值机制研究

Study on the Organization Model and the Value Added Method of the Cultural Creative Industry Cluster

【作者】 张赟

【导师】 李柏洲;

【作者基本信息】 哈尔滨工程大学 , 管理科学与工程, 2012, 博士

【摘要】 受经济发展水平和政策因素的导向,文化创意产业已经进入了一个快速发展时期,国内外对文化创意产业集群的研究还处于实践探索和理论起步阶段。利用组织理论,本文力图找出文化创意产业集群发展中的“看得见的手”,从而希望将文化创意产业的研究引向对集群、个人及外生性干预等主体的研究,通过这些主体按照经济学原则的行为来刻画经济现象的本质特征与行动结果。论文主要分析了生态因子影响下的文化创意产业集群的组织生态位及其特征,并基于集聚效应,分析了文化创意产业集群作为一个生态整体的动态特征。在产业动态分析的基础上,根据结构和功能差异,论文构建出了顺应型、反应型和引致型三种文化创意产业集群的组织模式,并运用演化博弈理论探讨了文化创意产业集群的演化规律。论文构建了基于网络效应的文化创意产业集群价值增值模型。论文以系统动力学的方法研究了文化创意产业集群组织模式与价值增值机制的互动机理,求出了系统的杠杆解,以哈尔滨群力文化创意园区为例进行了实证分析,提出了引致型模式与价值增值机制之间正向促进的措施。论文首次从宏观层、微观层与制度层方面构建文化创意产业的“集群—企业-政府”分析框架,明确主导约束条件及其在动态中的变动规则。创新性的从组织生态学和演化博弈论的角度,探讨文化创意产业集群的组织模式的演进规律;变线性分析为系统分析,构建了价值增值模型,辨析组织模式与价值增值机制间的互动机理,根据正负反馈给出政策杠杆解。提出以引致型主导发展的政策主张,并论证了可能的最优路径。通过组织生态学、系统动力学和组织间网络效应等视角的分析,论文从内在机理上刻画出文化创意产业集群组织模式及价值增值机制,进一步丰富了文化创意产业研究的理论基础。为各中心城市更好的把握文化创意产业集群发展中的正确职能和价值导向,合理规划文化创意产业集群的发展起到重要的现实指导意义。

【Abstract】 Under the guide of economic development and political elements, The Cultural CreativeIndustry has entered into a developing period. The researches on the Cultural CreativeIndustry Cluster are still in the practical and theoretical state. Employing the theory oforganization, this dissertation intends to explore the “Visible Hand” in the development of theCultural Creative Industry Cluster, in order to lead the researches on the Cultural CreativeIndustry to the subjects of groups, individuals and exogenous interventions, and deduce thesubstantive characteristics and action results of economic phenomenon with the economicprinciples of these subjects.The dissertation mainly analyzes organization niche and characteristics of the CulturalCreative Industry Cluster under the effects of ecological factors. On the basis of accumulativeeffect, it discusses the dynamic characteristics of the Cultural Creative Industry Cluster as aecological holism. The dissertation carries out the research on the organization patternevolution game theory and the equilibrium strategies of the Cultural Creative Industry Cluster.On the basis of industrial dynamic analysis, according to the structural and functionaldifferences, the dissertation establishes three organization patterns of the Cultural CreativeIndustry Cluster, namely conformed pattern, reactive pattern and caused pattern, anddiscusses evolution rules of the Cultural Creative Industry Cluster by employing theevolutionary game theory. It develops a value added model of the Cultural Creative IndustryCluster on the basis of the network effects. Under the method of system dynamics, thedissertation the reactive theory between the organization model and value added model of theCultural Creative Industry Cluster, and finds out the systematical lever solution. An empiricalstudy is carried out in the Culture and Innovation Park of Harbin Engineering University toprove the positive promotion measure between caused pattern and value added model.The dissertation establishes “Cluster–Enterprise-Government” model of the CulturalCreative Industry Cluster from the macroscopic perspective, microcosmic perspective andrule perspective, and defines the main constraint condition and its motions in dynamicconditions. From the creative perspective of evolution ecology and evolution game theory, it discusses the evolution rule of the Cultural Creative Industry Cluster, and shifts the linearanalysis into system analysis, founds the value added model, discusses the reactive methodbetween organization model and value added model, and finds out the political lever solutionaccording to the positive and negative feedback. It claims the development should be underthe guide of caused pattern and demonstrates the most practical measure.Through the analysis from the perspectives of organization ecology, system dynamicsand network effects, the dissertation describes the organization model and value addedmethod of the Cultural Creative Industry Cluster, and further enhances the theories of theCultural Creative Industry Cluster. The meaningful contributions are made by the dissertationfor the core cities to handle the correct position and value of the Cultural Creative IndustryCluster and reasonably plan the development of the Cultural Creative Industry Cluster.

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