【作者】 吴香芝；

【导师】 张林；

【作者基本信息】 上海体育学院 ， 体育人文社会学， 2012， 博士

【摘要】 本研究通过文献资料、实地考察、专家访谈和问卷调查等研究方法对我国体育服务产业政策内容体系、运行过程和执行效果进行分析和研究，为优化我国体育服务产业政策提供建议。首先对国内外相关文献进行梳理、分析和研究，总结政策、产业政策、服务产业政策等较成熟的研究成果为本研究提供理论和实践依据，如过程理论模型、理性模型、有限理性模型、渐进模型、精英模型、博弈模型等。可供借鉴的实践依据有体育服务产业政策内容的设计要与国家经济发展目标保持一致、要与前期政策内容相衔接、要与其他相关政策相协调，体育服务产业政策的执行、评价和监控等都应该根据现有的政策投入能力适当选取科学的执行方式、评价方式和监控方式等。然后对若干国外发达国家的体育服务产业政策进行分析和研究，总结国外体育服务产业政策的具体内容、内容设计的依据、政策背景，以及国外体育服务产业政策执行效果较好的经验，如给予体育服务产业各种税费优惠政策，政策制定阶段充分听取各方建议，对政策进行科学评价，适应本国的综合发展环境等。在以上前提下对我国体育服务产业政策进行系统研究。在政策体系方面分析我国体育服务产业政策本身状况，如我国涉及到体育服务产业政策内容的政策文件很多，主要分为体育服务产业专门政策和体育服务产业相关政策；我国体育服务产业政策多数比较宏观，少数地方性政策比较具体；我国早期政策内容以经营公共体育资源为主，逐步过渡到吸引和鼓励社会体育服务产业资源。体育服务产业政策的优惠政策的设计和运用是我国将来体育服务产业政策内容发展的重点。在体育服务产业政策运行方面，重点研究体育服务产业政策的制定和执行过程。我国体育服务产业政策的制定早期多集中于体育行政部门，逐渐过渡到多个部门参与制定，政策的级别也从部门政策向政府政策提高；我国体育服务产业政策制定相对滞后，开放性不强，与服务业政策不协调，政策制定的社会参与程度相对较小。我国体育服务产业政策执行投入相对较少，不同地区之间存在较大差异；各个地区之间的体育服务产业政策执行环境、政策执行能力和地方性政策文件存在一定差异，也导致了各地不同的政策执行效果。我国体育服务产业政策制定和执行的监控环节薄弱，缺少对我国体育服务产业政策的评估。对我国体育服务产业政策执行效果上进行了评价。评价之后，发现我国体育服务产业政策执行效果并不理想，不同地区体育服务产业政策执行效果存在较大差异，主要影响因素是体育服务产业政策环境、政策本身、政策对象、政策执行主体。提高我国体育服务产业政策执行效果的手段也应该从这些因素入手。对我国体育服务产业的政策需求进行分析，发现我国体育服务产业整体发展速度很快，但是与体育产业整个发展结构不协调、体育服务产业的附加值低、体育服务消费水平低，体育赛事产业、体育健身行业、体育彩票等若干具体产业存在一定发展障碍。最后根据我国体育服务产业政策的现实状况和我国体育服务产业对体育服务产业政策的需求，提出完善我国体育服务产业政策的建议，如与地方政策环境相适应、增加体育服务产业政策与其他政策的协调性、政府放弃经济利益等、适当引入体育服务产业政策评价、考虑体育服务产业政策成本等。更多还原

【Abstract】 Through the methods of literature, field investigation, expert interview andquestionnaire survey, this article analyses and studies China’s sports serviceindustry policy system, operation process and the effect.on the one hand，it summed up foreign background of sports service industrypolicy content,design basis, and the experience of better effect. For example，foreign sports service industry can get a variety of tax preferential policies, policyMakers can fully listen to all the recommendations, on the process of policyevaluation and operation as well. On the other hand, based on the related theory, itis summarized sports service industry policy development general rule combinedwith domestic and foreign sports service industry development course. Such asthrough a variety of ways to obtain adequate sports service industry policyinformation, sports service industry policy content and development should beaccording to the national economy, to the relative policy content, to other policycontent. sports service industry policy making should be according to the policyenvironment, should select the appropriate decision mode, for example, elitedecision, group decision to devise the scheme to solve the problem. China shouldtake the proper scientific methods of implementation, evaluation and monitoringabout the Sports service industry policy under the existing policy environment.On this basis, it analyses China’s entire sports service industry policy systemand the operation process of China ’s sports service industry policy.Firstly，On the policy system in China, It analyzed in terms of sports serviceindustry policy documents, and mainly divided them into special policies of sportsservice industry, sports service industry policies related to sports service industryand other policies. China ’s more sports service industry policy are macro, localpolicy is more concrete. The early purpose of the policy content mainly to operatepublic sports resources, and gradually encourage social resources put intosports service industry.Secondly，On the sports service industry policy operation, it focuses on theformulation and implementation process of sports service industry policy. China ’searly sports service industry policy mainly made by sports administrativedepartments, gradually, made by several departments and made by higheradministrative departments, such as government or local government. Oursports service industry policy is relatively lag,conservative, inharmonious, and so on. Sports service industry policy investment is relatively small, there is a bigdifference between different areas. Each area has the special implement mode of thesports service industry policy on account of policy enforce capacity, local policydocuments existed and the certain policy environment. China’s sports serviceindustry policy making and implementing is lake of evaluation and monitoring.Thirdly, this article evaluate the implementation effect of our country sportsservice industry policy. After the evaluation, it found that China’s sports serviceindustry policy implementation effect is not ideal, and different area sports serviceindustry policy implementation effect exists bigger difference. The maininfluencing factors are the sports service industry policy environment, policy itself,policy object, and the subject of policy executing. Improvement of China’s sportsindustry policy implementation effect should be taken from these factors.Fourthly, on the sports service industry policy needs.，there are a lot ofproblems in the Chinese sports service industry development. China ’s sportsservice industry is developing quickly, but the development of sports industrystructure is imbalance, sports service industry added value is low, sports serviceconsumption level is low, sports lottery industry could not promote China’ssports event industry, and is not Coordinate to welfare lotteryFinally,according to our country sports service industry policy and China ’ssports service industry of sports service industry policy demand, it proposedconsummates about China’s sports service industry policy proposals, such as localpolicy should adapt the policy environment,increase the coordination betweensports service industry policy and other policy, government should give up such aseconomic interest, government should appropriate sports service industry policyevaluation and consider the sports service industry policy cost.更多还原