【作者】 沈唯；

【导师】 邹其昌；

【作者基本信息】 上海大学 ， 美术学， 2013， 博士

【摘要】 本论文旨在系统深入探讨上海设计的历史成就及其文化意蕴。上海文化及其设计成就,无疑是中国设计文化走出古典,走向现代,走向未来的重大标志性的事件,如何合理完整地把握其生理机质和文化底蕴是当代中国设计理论研究的重大课题。本文属于个案性研究——即以淮海路设计文化为核心探讨上海设计文化问题。上海设计根植于上海大地,在历史长河的源远流长中,在历史发展的辩证性张力中,铸造着经典与辉煌；上海设计根植于上海城市,在城市功能的几度重大变化中,在城市形态层层叠叠的构筑中,充满着蓬勃的朝气与旺盛的艺术生命力；上海设计根植于上海人们的生活需求,在“海派”文化的交织互动中,在设计传播的来来往往中,彰显着包容与创新的气魄与精神,闪耀着追求时尚与摩登的精雅光芒。本研究主要从两方面展开：一方面,是在梳理上海传统设计的过程中对上海设计艺术的优秀传统作一些基础性理论研究,进一步发掘上海传统设计艺术的优秀成果,扬弃不符合时代发展的部分。另一方面,是寻求对上海的城市文化、城市发展注入创新的设计活力,使上海的设计艺术既具有丰厚的历史文脉,又具有鲜明的时代发展特征。本研究除绪论和结论外,主要由七个部分组成：第一、“社会变迁中的上海设计”简要归纳了上海设计的主要特征,即现代性、物质化、海派设计文化表现等。第二、“城市形态：淮海路的成长”主要探讨上海城市形态发展过程中淮海路的形态设计史及其构成要素分析。第三、“街道美学：淮海路景观设计变迁与考察”主要探讨了淮海路景观设计的历史文脉、欧陆风情以及襄阳公园、国泰电影院等景观设计艺术的表现手段。第四、“视觉权力：淮海路广告设计变迁与考察”主要探讨了淮海路广告设计中的身体美学表现、视觉构成法则应用以及霓虹灯广告设计的艺术表现手段。第五、“民生器用：淮海路器物设计变迁与考察”主要探讨了淮海路器物设计中的国内外器物设计传播特点、交通工具设计发展特征以及照明设计的艺术表现。第六、“城市意象：淮海路设计的变迁”主要探讨了城市意象中淮海路设计以上海工商业发展作为基础的特点、视觉与文化交融的特点以及时尚与高雅交融的特点。第七、“设计之都：上海设计面向未来发展的要素与可能性探索”主要探讨了上海设计面向未来的“生态”、“传统”、“智慧”、“视觉”、“美育”等要素的和谐发展等。论文的创新点主要包括三个方面：第一、梳理与勾勒社会变迁中的上海设计的发展轮廓,并研究其主要特征。第二、重点研究上海淮海路设计文化的发展脉络与淮海路上部分重要设计实例的艺术特色。第三、从对上海淮海路设计文化的研究引申出对上海“设计之都”建设的思考以及对上海设计创新精神传承与发展的思考。更多还原

【Abstract】 The purpose of this paper is to systematically and deeply explore the historical achievements of Shanghai Design and its cultural implication. Shanghai culture and its design achievements are the major landmark event that Chinese design culture comes from the classical to modern and into the future. How to reasonable and complete grasp its physiological organic matter and cultural implication are the major issues of contemporary China design theory.This paper is the case research-from Huaihai Road design culture as the core to research Shanghai design culture. Shanghai design roots in the land of Shanghai, in the long history, in the dialectical tension of the historical development, casting classic and brilliance; Shanghai design roots in the city, in several major changes of the city functions, in building of layer upon layer of the city form, full of vigor and strong vitality of the arts; Shanghai design roots in people’s lives in Shanghai, in interwoven and interactive "Shanghai" culture, in design dissemination of coming and going, highlighting the spirit of tolerance and innovation, shining elegant light of pursuit of fashion and modern.This study expands in two ways:On the one hand, the thesis is the basic theoretical research of the excellent tradition of Shanghai design art through combing the traditional design process to further explore the outstanding achievements of Shanghai traditional design art and discard the section does not comply with the development of the times. On the other hand, the thesis is the research of seeking to the vitality of innovative design in Shanghai city culture and development. It has not only the rich historical context, but also the distinctive characteristic of time development.In this study, in addition to the introduction and the conclusion, there are seven parts: First,"Shanghai design in social change" is the brief summary of the main features of Shanghai design, including modern, materialistic, Shanghai design cultural expressions, etc.Second,"Urban Form:the growth of Huaihai Road" focuses on the history of Huaihai Road form design and the analysts of its main factors in the development of Shanghai urban form.Third,"Street aesthetics:Huaihai Road landscape design changes and research" focuses on the historical context of Huaihai Road landscape design, European style, and the artistic means of expression of the Xiang Yang Park design, Cathay cinema design, etc.Fourth,"Visual power:Huaihai Road advertising design changes and research" focuses on the body aesthetic expression, applications of the visual composition rule and means of artistic expression of the neon advertising design in Huaihai Road advertising design.Fifth,"People’s livelihood device:Huaihai Road utensil design changes and research" focuses on the domestic and foreign design propagation characteristics in Huaihai Road artifacts design, development characteristics of the transportation design and the artistic expression of the lighting design.Sixth,"The image of the city:Huaihai Road design changes" focuses on the design image of the city in Huaihai Road on the basis of Shanghai industrial and commercial development as the characteristics, the characteristics of the visual and cultural exchange as well as fashion and elegant blend of features.Seventh,"Design capitals:Shanghai design elements for future development and the possibility of exploring" mainly discusses the design for the future including "ecology","tradition","wisdom","vision","aesthetic" and the harmonious development of the elements.The main innovations include three aspects: First, Combing and outlining the development profile of Shanghai design in social change and studing its main features.Second, Focusing on the development context of Shanghai Huaihai Road design culture and the artistic features of Huaihai road section design examples.Third, The research of Shanghai Huaihai Road design culture come out of the "design capitals" thinking and the thinking of Shanghai design innovation and development.更多还原