【作者】 孙立宏；

【导师】 卢艳秋；

【作者基本信息】 吉林大学 ， 技术经济及管理， 2012， 博士

【摘要】 近年来，随着信息通信技术的快速发展，电信行业的竞争日趋激烈，电信企业的发展和生存越来越依赖于其组织创新能力、对外部环境的适应与合作能力。电信行业的竞争主体已经从原来的单个企业单打独斗演变到产业链间的竞争，更升级到价值网络企业群之间的竞争。本文对电信价值网络的界定是指，以电信运营企业为核心，和内容提供商、系统提供商、设备终端提供商等各类企业所形成的一个集合体，资金、产品、信息、知识乃至人员等有形和无形资源都在这个集合体内流动与转移。电信价值网络作为特殊的、“虚拟的”、动态的网络组织形式，是以组织的存续性和利益关联为前提，以信任、学习、共享、合作与竞争结盟为内涵，并以网络化、虚拟化和动态性实时整合为标志，共同为顾客创造价值的组织形式。毫无疑问，电信价值网路内部的企业所拥有的知识、能力各不相同。基于这一因素，电信价值网络内部拥有互补性知识的企业开始以电信运营企业为中心进行相互的合纵联合，最终形成了电信价值网络。知识转移已经成为电信价值网络形成的内在动因。因此，本文将电信价值网络内部知识转移行为及机制机理作为研究对象，并根据研究结果制定相关策略，以提升电信价值网络的整体竞争力。本文采用实证研究的方法，在大量文献检索的基础上，构造出电信价值网络内部知识转移的行为模型，据此有针对性地对电信运营企业员工以及了解电信行业的专家和学者做了小范围的问卷调查，根据调查结果，建立了电信价值网络知识转移的评价指标体系。该指标体系细分成网络环境、转移能力、转移模式、转移环境、知识特征、成功的知识转移等7个1级变量，24个2级变量。以该指标体系为基础，采用层次分析法对我国电信行业知识转移的效果进行了科学评价，得出电信行业各参与成员已经具备良好的知识转移认知意识和知识转移能力的结论。同时，运用博弈理论，研究了电信运营企业与价值网络内部其他企业知识转移行为的相互作用关系，得出电信运营企业主导整个电信价值网络知识转移过程的结论。电信运营企业通过创造和谐的知识转移环境，争取更多的合作伙伴加入到电信价值网络内的知识转移队伍中来，形成合作共赢的知识转移局面，进而凭借知识转移提升电信价值网络的整体竞争力。本文将成功的知识转移界定为最终实证模型的因变量。研究结果表明，基于电信价值网络结构的视角，电信价值网络内部的主导知识转移包括电信运营企业向服务企业的知识转移以及服务企业向电信运营企业的知识转移。同时，鉴于电信价值网络的结构与特性，将价值网络知识转移的重点集中在电信运营企业接受网络内其他企业知识转移的过程模型。随后，根据所收集到的问卷调查，使用SPSS18.0统计软件对样本数据进行预处理，检验了问卷的结构效度和信度，删除不合理问卷数据，然后对变量作相关分析和多重共线性检验，进一步验证了问卷设计和数据质量。通过对电信价值网络主导知识转移模型的回归分析，本文得出影响价值网络内部知识成功转移的主导因素依次是知识转移环境、知识转移模式、网络环境和知识转移能力。其中，电信企业价值网络内部的知识转移环境是影响知识有效转移最为显著的因素，良好的知识转移环境，将促使网络内知识的有效转移。电信价值网络内部的知识转移模式是知识有效转移的次显著因素，一般而言以编码和序列式的转移方式转移的知识更容易被接收，复杂和关系式的知识转移不易实现，必须要与所转移的知识相匹配才能够成功地实现知识转移。价值网络环境情况是知识有效转移的第三影响因素，电信价值网络的规模越大，越不利于知识的有效转移。电信价值网络内企业的知识转移能力是知识有效转移的第四个影响因子，且为正相关，也就是说，电信运营企业的知识接受能力越高、服务企业的知识传递能力越高及转移意愿越强烈，知识转移越趋于成功。最后，本文在实证研究理论结果的基础上，结合电信价值网络的实际情况，为电信运营企业与服务企业之间的知识转移管理提供了可供参考的意见和建议，制定了促进电信价值网络内部知识转移的机制，并围绕国内3G产业价值网络的知识转移，以国内某电信运营企业的3G业务运营为案例，剖析了该电信运营企业与终端厂家、内容及应用提供商、渠道合作商之间的知识转移策略与实践效果。针对价值网络内终端、内容、软件乃至互联网企业，应坚持开放性和一体化的原则，建立对所有内容、软件和互联网等电信价值网络内部企业均能够开放使用的“聚合平台”，搭建知识数据库与知识共享平台，建设良好的知识环境。该平台将集成更多性质的应用，设计出能够有效进行知识转移的知识共享平台，并保障知识在电信价值网络内部流动的通畅，从而促进电信价值网络内部知识交流所涉及的隐形知识和显性知识之间的相互转化，促进新知识的产生，达到知识共享“1+1>2”的效果，达到提升价值网络竞争优势的最终目的。需要说明的是，本文重点研究了电信运营企业接受服务企业的知识转移模型。考虑到电信价值网络的规模逐渐增大，加入其中的服务企业也将越来越多，虽然电信运营企业和服务企业之间的知识转移仍是知识转移的主要过程，但服务企业之间的知识转移情况也将逐渐增加，下一个重点研究方向应从服务企业角度进一步考量电信价值网络的知识转移过程。更多还原

【Abstract】 In recent years，as information technology and other rapid development of science andtechnology，the competition in the telecommunications industry has increased. Thedevelopment and survival of telecommunications is increasingly depends on its ability toinnovate and adapt to the external environment with the ability to cooperate. The maincompetition in the telecommunications industry from the original single enterprise alone tothe competition between the industrial chain，as to more competition between networks. Inthis paper，the definition of the telecommunications industry value network refers to thecore telecom companies and content providers，system providers and equipment providersand other types of terminals formed by a collection of business，capital，products，information，knowledge and even personnel and other tangible and intangible resources inthe collection and transfer in the flow. Telecommunications value network as a special"virtual" value dynamic network form of organization is the organization’s environment andthe survival benefits associated with the premise，trust，learning，sharing，cooperationand competition alliance for the content，and networking，virtualization，agile anddynamic to achieve Real-time integration as a symbol together to create value for thecustomer organization.There is no doubt that the value of the network between enterprises has differentknowledge and capacity. The enterprises with complementary knowledge within networkbegan to joint and form the telecommunications value network. In other words，knowledgetransfer has become the internal factors within the telecommunications value network. Theresearch object of this paper is the internal knowledge transfer mechanisms oftelecommunications value network. According to the study results，we will find somereasonable development of relevant strategies to enhance the overall competitiveness of thetelecommunications value network.The value of the telecommunications network knowledge transfer evaluation systembroken down into seven variables，such as“specific network environment”、“the transferof capacity”、“transfer mode”、“the transfer of environment”、“knowledge of characteristicsof successful knowledge transfer”. According these variables，we build thetelecommunications value network of knowledge transfer evaluation system. Then，by theapplication of AHP，the status of the telecommunications industry knowledge transfer wasanalysis. And then we come to the conclusion that the enterprises within the telecommunications network already have a good knowledge transfer of cognitive andcapacity.At the same time，with the game theory，the paper study the value of telecomcompanies and other companies within the network’s role in the process of knowledgetransfer. And the Conclusion is get，which is leading telecom companies come to value theentire telecommunications network knowledge transfer process. Telecom companies need tocreate a harmonious knowledge transfer environment and strive for more partners，to form awin-win situation，and by virtue of knowledge transfer to enhance the core competitivenessof the telecommunications value network.This article describes the success of knowledge transfer is defined as the dependentvariable of the final empirical model. The results of research shows that the lead knowledgetransfer includes the transfer of“the telecom companies to the knowledge of the servicecompanies”and“service companies to telecommunications knowledge transfer between theoperating companies”，this conclusion is basing on the perspective of network structure ofthe telecommunications value. At the same time，considering the structure of thetelecommunications value network，we will value network of knowledge transfer focus onthe telecom companies to accept the knowledge transfer process model. Subsequently，weuse SPSS18.0 statistical software pretreatment 50 valid questionnaires collected. By the toolof the construct validity and reliability of the questionnaire，we removed sevenquestionnaires unreasonable data. Then we tested further validate the questionnaire designand data quality with correlation analysis and multiple linear.By the method of factor analysis，we have analysis the telecommunications valuenetwork-led model of knowledge transfer，and come to the dominant factors in successfultransfer of internal knowledge of the value network，which are followed by“knowledgetransfer environment”，“knowledge transfer mode”，“network environment”and“knowledge transfer capabilities”.Among them，the knowledge transfer environment within the telecommunicationsvalue network is the most significant factors. Good environment for knowledge transfer willpromote the effective transfer of knowledge within the telecommunications value network.Knowledge transfer’s model within the telecommunications value network is significanteffective factors of knowledge transfer. In general，knowledge transfer to the encoding andserial transfer is received easily，the complex relationship of knowledge transfer is not easyto achieve，it must match with the transfer of knowledge to successfully achieve knowledgetransfer. The value of the network environment is the third effectively impact factors ofknowledge transfer within the telecommunications value network. The size oftelecommunications value network is the more that is not conducive to the effective transferof knowledge. Knowledge transfer capacity of companies in the telecommunications value network is the fourth effectively impact factor of the positive knowledge transfer. In otherwords，if the telecom companies has the higher accept capacity of knowledge，and theservice enterprises has the higher knowledge transfer capacity and the more strongly transferwill，knowledge transfer tends to the more successful.Finally，the paper formulate policies to promote knowledge transfer within thetelecommunications value network the mechanism，which is for telecom operators andservice companies in the telecommunications value network. Meanwhile，the paper hasdeveloped a strategy of knowledge transfer for telecommunication Coperation of China：theterminal for the network，content，software and even Internet companies，telecommunication Coperation should take the principles of openness and integration，establish a "aggregation platform" for all companies within telecommunications valuenetwork. On the platform，there are“a knowledge database”，“knowledge-sharingplatform”，and“develop a good knowledge environment”ects. The platform will beintegrated more the nature of the application，and the platform will share tacit knowledgetransfer more effectively. The platform will safeguard the patency of the internal flow ofknowledge in the telecommunications value network，so as to promote mutual conversionbetween tacit knowledge and explicit knowledge involved in the exchange of knowledgewithin the network of the telecommunications value and promote the generation of newknowledge. Then we will got the effect of knowledge sharing "1 +1>2”，and achieve theultimate goal to enhance the value network of competitive advantage.It should be noted that the most important study is the model of knowledge transfer fromservice enterprises to telecom companies. Accounting to the telecommunications valuenetwork size is increasing，so the service enterprises which will join into the network ismore and more. The knowledge transfer between telecom operators and service enterprises isstill the main process of knowledge transfer，but knowledge transfer services betweenenterprises is also increasing. Under a key research direction is the further consideration ofthe telecommunications value network knowledge transfer process from the perspective ofservice enterprises.更多还原