媒体转型期音乐广播生产

【作者】 向美霞；

【导师】 赵凯；

【作者基本信息】 复旦大学 ， 广播电视学， 2010， 博士

【副题名】以“音乐之声”、北京音乐广播台和上海音乐广播台为例

【摘要】 改革开放以来,中国社会进入了社会转型时期。转型社会带来了结构变迁,引发了许多新的社会矛盾,社会转型带来社会文化的转型。媒体转型也正在这种背景下深刻的展开着。音乐广播由于其内容的特殊性,更是每次广播改革的先行者。音乐广播的发展不仅满足了人们不断产生的精神的需求,对于国家的发展来说也有非常重要的意义。音乐广播产业作为文化产业的重要组成部分,不但是国民经济的重要支柱,是国家综合实力的重要指标,更是传播主流价值观念,传承和弘扬中华民族文化的重要力量。在整个音乐广播业发展过程中的核心是内容生产,然而目前中国音乐广播内容生产领域从上游开发,中游拓展到下游延伸各个环节都存在着一些问题,这些问题反映出中国音乐广播产业的生产力还难以中国当前媒体转型期和全球化与消费结构转型背景下个体和社会对它提出的要求。造成这些问题的原因是什么?是媒体转型期社会背景下音乐广播生态环境的不协调性,是商业化运作模式导致的媒体价值取向的趋利性与音乐艺术的不适应,还是生产者的理念不成熟(编播人员音乐文化价值观念与音乐艺术素养造成的节目选题、制作上的偏好性),是音像制品等资料和专业人才‘的缺乏影响着中国音乐在广电媒体传播的持续性,是产品交易市场的不规范,还是支持音乐广播发展的制度本身存在缺陷……本文从音乐广播内容生产的角度切入,通过对音乐广播生产者的内部组织架构、生产方式、生产过程的全面分析,探究影响生产者活动的各种因素。试图通过对“音乐广播生产者的活动受到哪些因素的影响,他们是如何进行生产应对的”等问题的分析,寻找中国音乐广播发展的症结所在。以期为我国音乐广播产业的战略发展定位以及运营模式设计提供基础和科学依据。本文共分六章：第一章绪论部分。本文首先在绪论部分提出了为什么要研究音乐广播生产,接着分析了音乐广播的现状,提出了论文的核心问题、理论框架、研究意义和研究方法等,并对不同研究视域中的音乐广播生产研究的成果进行了理论综述,同时对论文的关键词做了必要解释。第二章“中国音乐广播概况”。介绍了目前中国的音乐广播从不同的角度所进行的分类及其目前的现状,并分析了中国音乐广播的发展历程是与中国整个媒介的改革进程紧密联系的,分析出音乐广播在每次媒介的变化中都担当着开路人的角色。第三章“音乐广播生产的运作模式”。音乐广播的运做模式内容主要包括有音乐广播电台的组织结构、经营管理模式等方面的问题。以我国音乐广播的三类代表电台：中央人民广播电台第三套“音乐之声”,北京音乐广播台和上海音乐广播电台的三套音乐频率：动感101、Love Radio、经典947为例分析了音乐广播的运作模式。第四章“音乐广播生产与公共利益”。首先分析了公共利益及媒体公共利益的具体含义,从分析中外学者对媒体公共利益的内容的界定总结出媒体的公共利益所应包含的具体内容,即能全面反映受众的需要；促进多样化,避免同质化；非精英主义的实质与创新；公共服务平台。并分析了中国音乐广播生产者在生产过程中是如何应对公共利益要求的。第五章“音乐广播与经济利益”。以地理市场作为划分依据,将中国音乐广播市场分成：国家电台——“音乐之声”的市场和地方音乐广播的市场结构,以中央人民广播电台“音乐之声“和北京音乐广播台和上海音乐广播电台的三套音乐频率：动感101、Love Radio、经典947为例分析了音乐广播的市场结构与市场行为的。第六章“音乐广播与政府规制”。首先分析了音乐广播需要规制的理论依据,再分析了音乐广播产业的规制框架,最后将目前针对中国音乐广播生产的各种规制内容进行了详细的阐述。更多还原

【Abstract】 Since the reform and opening up, Chinese society has entered a period of social transformation. Transformation of the structure of society changes, led to a number of new social conflicts, social transformation brought about social and cultural transformation. Media in transition are also against this background that the commencement of the deep. Music radio because of its special content, is the pioneer of broadcasting reform every time.The development of music broadcasting continuous generation of people not only meet the spiritual needs of the country’s development, it also has very important significance. Music broadcasting industry as an important part of the cultural industry is not only an important pillar of the national economy is an important indicator of overall national strength, but also the dissemination of mainstream values, heritage and an important force in promoting Chinese culture.Music broadcasting in the whole development process is the core of content production, however, China’s broadcasting content production sector from upstream development, midstream and downstream extension of all aspects of development there are some issues that reflect the productivity of China’s broadcasting industry is also difficult transition, China’s current media transformation and globalization and consumption of individual and social context of its request. These problems are the reasons? The media in transition, social background, the incongruous music broadcasting environment, and is a result of operation of commercial orientation of the benefits or reduce the value of the media and music suited to the arts, or the producer’s idea of immature (ed. broadcast music culture staff values and artistic literacy program created topic, making the preference), is the audio and video products and other information and the lack of professional music in the Chinese media continued broadcasting, and is non-standard products, trading markets, or support the development of music broadcast system itself flawed.From the musical production of the angle of broadcast content, music radio producer by the internal organizational structure, production methods, a comprehensive analysis of the production process, producers explore the impact of the activities of various factors. Attempt by the " "music radio producer activities are the factors which influence how they respond to the production of the" analysis of such issues, looking for the development of China, the crux of music broadcasting. To music broadcasting industry for our strategic positioning and business model designed to provide basic and scientific basis.This article is divided into six chapters:Part of the first chapter. This paper proposes the introduction part of why music radio production, music broadcasting and then analyzed the present situation of the core of the thesis, theoretical framework, significance and research methods, and different studies as the field of music broadcast production the results of research. carried out a theoretical overview of the key words of the paper also made the necessary explanation. The second chapter, "Overview of Chinese music broadcasting." Introduced in China’s current broadcast conducted from different perspectives and the current status of classification and analysis of the development process of China’s broadcasting is the media reform process in China closely, and analyze media music radio at each changes in both the open man play a role.ChapterⅢ"music radio production mode of operation." Mode of transport to do music broadcast mainly music radio stations including the organizational structure, management model and other issues. To representatives of the three types of music radio stations:the Central People’s Broadcasting Station the third set, "Sound of Music", Beijing and Shanghai music radio station music radio station’s frequency of three sets:dynamic 101, Love Radio,947 as an example of the classic music broadcast mode of operation.ChapterⅣ"Music radio production and public interests." First analyzed the public interest and public interest media, the specific meaning of Chinese and foreign scholars from the analysis of the contents of the media definition of public interest, summed up by the media, the public interest should include the specific content that can fully reflect the needs of the audience; promote diversification, avoid homogenization; essence of non-elite and innovation; public service platform. And analysis of Chinese music radio producer in the production process is how to deal with the public interest requirements.ChapterⅤ"music broadcasting and economic interests." Market as the basis of geographical division, the Chinese music broadcasting market is divided into:state radio-"The Sound of Music" in the market and the local music broadcasting market structure to the Central People’s Radio, "The Sound of Music" and the Beijing Music Radio Taiwan and Shanghai three sets of music radio frequency of the music:Motion 101, Love Radio,947 as an example of classical music broadcasting market structure and market behavior.ChapterⅥ, "Music Broadcast and Government Regulation." First analyzed the need for regulation of broadcasting music theoretical basis, and then analyzes the radio industry’s regulatory framework, and finally the current production for a variety of Chinese music broadcast content regulation in details.更多还原