【作者】 李翔宇；

【导师】 梅洪元；

【作者基本信息】 哈尔滨工业大学 ， 建筑设计及其理论， 2011， 博士

【摘要】 当代社会正经历着一场深刻的变革,即从传统的生产型社会转变为消费型社会,消费文化正在从大众消费向充满审美和文化意义的消费过渡。当代商业建筑作为社会活动的载体,已经佩戴上“消费文化”的徽章,拿起了“配套”的魔法杖;从小型走向巨型化,从单一走向复合化,从个体走向城市一体化。那么如何实现当代商业建筑与社会环境的和谐建构,是时代赋予我们的紧迫课题。从“消费文化”的角度来研究当代商业建筑,无疑是把它从商业经营的场所扩展到具有多种功能和建构生活价值意义的空间;关注消费社会环境下人的“高情感”需求,让环境的营造体现人对于生活的理解与追求。从而为当代商业建筑研究找到了新的突破点。本文正是通过对鲍氏消费文化理论的研究,提炼出与当代商业建筑的深度关联的问题,探索当代商业建筑发展、更新的本质,从而不舍本逐末,困扰在固有的“建筑理论”迷雾当中。文章在分析了当代商业建筑的社会价值、物质价值和审美价值转向的基础上,从社会学、心理行为学、美学三个视角,建构了以“差异逻辑、情感诉求、审美泛化”为纲要的当代商业建筑设计研究理论平台;并相应的从当代商业建筑差异逻辑下的文化彰显、情感诉求下的空间体验、审美泛化下的形象塑造三个维度,提出设计理念更新,结合国内外优秀实例,系统地总结出消费文化指导下的当代商业建筑的设计策略。差异逻辑与当代商业建筑的文化彰显主要从基于多元叙事的大众文化呼应、基于个性凸显的地缘文化契合、基于等级分化的精英文化营造三个方面进行深入剖析。当代商业建筑的大众文化从低级向高级提升,发挥出重要的文化媒介职能,主要体现在城市文化生活的融入和人文关怀的体现上;地缘文化是当代商业建筑实现差异化的重要途径,主要通过对历史文化的批判性继承和对地域文化的全景式观演体现的;当代商业建筑的精英文化营造是从真正意义的社会学逻辑来体现差异的,这种等级区分可以通过风格化和时尚化两个方面实现,提供多元的阶级场所、行为逻辑、品牌差异等区分标靶。论文将当代商业建筑的空间作为研究对象,强调人们的情感诉求是通过一种情感体验来获得的,人们在当代商业建筑空间的活动可以分解为:体验的诱发——体验的展开——体验的升华三个阶段。基于叠加效应的空间功能配置是空间体验的诱发阶段,主要通过空间功能的多元化设定和尺度的人性化表达来为购物体验提供良好的物质基础,并为当代商业建筑设计提供相应的理论参考值;基于情感交融的空间序列架构是体验的展开阶段,空间序列的有机生成梳理了交混空间脉络的建构机制,而空间场景的塑造为体验增添了趣味性,是购物活动顺利展开的催化剂;基于线索驱动的空间动线设计是体验的升华,通过对内外交通流线的合理引导和优化组织,来提升购物体验的品质,使当代商业建筑更加具有集客力和生命力。论文从审美泛化的角度对当代商业建筑的形象塑造进行深入探讨。消费社会是“读图时代”的社会,视觉文化超越了其它文化元素,占据了主导地位。当代商业建筑的形象塑造充分体现在基于崇高化审美的体量营造、基于多元趣味化审美的表皮演绎及基于符号化审美的媒介推动当中。体量是形象塑造的第一要素,是吸引人们眼球和注意力的最直接体现,体量的巨型化和异质化为当代商业建筑提供了一种崇高化的视觉冲击。表皮的多元趣味化审美强调人的直观感受和参与意识,文章从表皮主题的标新立异、内容的心意随形入手,分别分析了表皮的形式创意和材料使用两方面内容。当代商业建筑的媒介对消费活动具有推波助澜的作用,本文从符号化审美的角度出发对媒介的视觉拟像和宣传攻略两方面进行积极策动,使当代商业建筑的形象塑造更具表现力。更多还原

【Abstract】 Contemporary society is undergoing a profound transformation, from the traditional production-based society into a consumer society. Consumer culture is moving from mass consumption to the consumption of taste and culture significance. Contemporary commercial buildings, as a carrier of social activities, have wore the badge of consumer culture, picked up a“matching”the magic wand, and transit from big to huge, from singularity to unity. Therefore, it has become the topic of time that how can people realize the harmonious unity of modern commercial buildings and the society.Through the culture of consumption, the study on modern commercial society has been enlarged to the field of multiple functions and living value. The emotional need under the consumption society is highly focused, and people’s understanding of life has thus been reflected. In this way, a new breakpoint for study on modern commercial buildings comes into being. So this paper aims at exploring the modern commercial buildings developments and their nature in the sight of Baudrillard’s theory of consumer society and related questions, avoiding the sheer emphasis on theory. From the perspective of sociology, behavioristic psychology and aesthetics, platform for contemporary commercial buildings, which is based on the“different logic, emotion appeal, aesthetic generalization”, has been constructed in this paper. By doing so, this thesis comes up some new designing ideas from three dimensions—the logical difference of commercial buildings under, the space experience under emotions and image shapingunder Aestheticization in contemporary commercial buildings. After connecting the excellent models over the world, a systematic summary of strategies of design against the context of consumption culture has been carried out.Logical difference and culture highlights of modern commercial buildings have been analyzed deeply from three aspects—popular culture echoes of multiple narrative, geographical cultural to fit of prominent personality, and elite culture to create of class differentiation. The popular culture of modern commercial buildings has been increased form low-grade culture to high-grade culture, which plays important cultural functions, mainly in urban cultural life and human care. Geo-culture is an important means of modern commercial buildings in order to achieve differentiation, mainly achieved by the critical inheritance of historical culture and by the panoramic-type view of local culture. Elite culture of modern commercial buildings is created by a culture of Sociology from the real logic to reflect the differences, which can be presented from the Stylization and fashion aspects to show the distinction, in order to provide distinguishing targets such as multi-class place, the logical behavior, brand differentiation.When the space of contemporary commercial buildings is taken as the research subject, people’s activities in it, which emphasizes that people’s emotional demands are acquired through an emotional experience, can be broken down into three stages: induction of space experience - development of space experience and sublimation of space experience. Space functional configuration based on Superposition effect is the induced stage of space experience. Through the diverse settings of space function and humanized expression on measurement, it provides a good material basis on shopping experience and the theoretical reference value for contemporary commercial architectural design. Space sequence architecture based on blend feeling is the development of space experience. The spatial sequence organically combs the context of the construction of the mixed space, and the modeling of spatial scenes adds fun to experience. They are the catalyst for the smooth commencement of shopping. The spatial process design based on trail drive is the sublimation stage of space experience. The rational guide and optimized organization of internal and external traffic flow through the line improves the quality of shopping experience and increases more collection of passenger capacity and vitality.It is a deep analysis of the image shaping of contemporary commercial architectural design carried out from the aesthetic point of view. Consumer society is the "Reading Pictures" society, in which visual culture beyond the other cultural elements holds a dominant position. Contemporary image shaping in commercial buildings is reflected in its basis on sublime appreciation of beauty of biomass construction, on multiple interest in appreciation of epidermal interpretation and on media promotion of symbolized appreciation. Biomass is the first element and direct reflection that attracts people of eyeballs of image shaping. The huge volume and heterogeneity of contemporary commercial buildings provides a new visual impact. The diverse appreciation of beauty of the epidermis plays emphasis on person’s intuitive feelings and sense of participation. This article starts with innovative theme and appropriate content of the the epidermis; analyze it in the form of ideas and materials respectively. The media catalyzes the modern commercial buildings acting by the role of consumption activities. From the view of symbolic appreciation of beauty, this dissertation positively incites both visual information and Propaganda strategy to make the image shaping of contemporary commercial architecture more expressively.更多还原