【作者】 万礼锋；

【导师】 尹贻林；

【作者基本信息】 天津大学 ， 工程管理， 2010， 博士

【摘要】 随着我国基础设施建设步伐的加快,工程造价咨询业在项目建设领域发挥着越来越重要的作用,行业自身也得到了迅速发展,但与国外工程造价咨询业相比,同我国的经济发展现状相比,还存在着巨大的差距,主要原因是我国工程造价咨询服务产品单一、低效的造价咨询企业经营方式以及不规范的行业管理机制对建设市场环境和我国建设需求变化所蕴含的、新的增长机遇反应迟缓、应对乏力。因此本文提出基于增值的工程造价咨询业发展战略,从工程造价咨询业业务形态——服务产品,工程造价咨询业经营主体——工程造价咨询企业以及行业运行秩序——行业管理体制三个方面展开。分别从以下几个方面进行了分析:(1)首先探讨基于增值的工程造价咨询业发展推动机理,将工程造价咨询的目标定位为向业主等项目参与方提供有关造价信息咨询服务,继而进行了基于项目增值的工程造价咨询业发展可行性分析。(2)在系统分析、总结工程造价咨询业发展现状及存在问题的基础上,引入国外发达国家工程造价咨询业发展标杆进行对比,对我国工程造价咨询业进行SWOT分析,并提出基于增值的工程造价咨询业发展战略:一是积极拓展业务范围,把握工程造价咨询业发展趋势和格局,向工程造价咨询活动价值链高端发展;二是新的产业环境与市场需求下我国工程造价咨询企业经营发展战略的方向性调整;三是规范行业管理,建立、健全行业法规体系,制定适宜的行业管理制度。(3)对工程造价咨询服务产品创新战略进行分析。工程造价咨询业的工具与手段从算量计价的传统业务过渡到以增值为目的的造价管理业务。据此,提出全过程造价咨询服务产品、全生命周期造价咨询服务产品以及项目价值管理咨询服务产品,在此基础上对各服务产品的咨询流程及支撑机制进行分析。(4)对典型工程造价咨询企业业务范围、组织架构设计及业务运作模式分析的基础上,提出建立在以核心能力为基础上的多元化经营战略,并介绍了基于灰色模糊关系的多元化经营战略与核心能力匹配评价方法。(5)对我国工程造价行业管理的演进思路进行梳理,提出我国工程造价咨询行业规范管理的两个方面,即建立基于企业声誉的工程造价咨询业行业自律管理及基于人力资本专有性的造价咨询从业人员管理机制,对这两种制度的建立提出了建议。通过对工程造价咨询服务产品创新战略、工程造价咨询企业经营发展战略以及工程造价行业管理战略的分析,期望为中国工程造价咨询业在服务产品规划、造价咨询企业经营发展和行业管理机制制定提供有益的探索和决策的科学依据。更多还原

【Abstract】 Following the high-speed development of market economy in China, the consultancy industry of construction cost has played an increasingly important role in engineering construction field. Undoubtedly a remarkable flourishing of this field has happened in recent years, there is still a wide gap between advanced countries and China, which is even not suitable for Chinese current economic situation itself. The prime reasons of this are in three parts: the lack of diversified services from professional personnel to meet various needs, the out-of-date business mode in consulting companies without the capability to grasp the new chances and the non-standard management system unable to deal with emergent events, which all make the industry to act ineffectively in the new market economy environment since the reform. To draw out the development strategies demanded in this field, the three corresponding aspects then should be critical: a) the aspect of business form - service products; b) the aspect of operating body - consulting company; c) the aspect of operation environment - management system. The aspects above, which are highly interdependent and inseparable among each other, determine the present situation of this field together, as do the development trend. In view of the starting point above, this thesis would show the analysis in five parts respectively as follows:In the first instance, to explore the operation principles of this subject according to its evolution context. A development direction against a background of current integration tendency is clarified through a wide range of analysis, including the features of construction economy activities, the process of work division, the market status of this industry and the passive dependence on the project management.Based on the systemic analysis of current situation and problems arisen in this area, the SWOT technique is used to examine the industry by the comparison with advanced countries, which lead to three strategy aims: a) to extend the service scope actively taking hold of the development tendency aiming at the high-end of the value chain; b) to carry out new solutions for consulting companies to help them competitiveness in new age and new circumstance both much different from the past; c) to build up a appropriate management system in order to rectify the process and lead the way to a more legitimate body. To reflect the strategy of service products. As the tools and means have experienced a change from norm budget which focus on counting to management service which focus on multiplier effects. Three key service products have been proposed: whole process cost management, life cycle coverage cost management and vale management. The corresponding analysis then is given to argue the relevant process and support.Taking account of business scope, organization frame and the operation mode, a business strategy with diversification is found on the core abilities, which follows an introduction of the method to evaluate the matching degree between the strategy and core abilities based on the gray fuzzy theory.Through summarizing the evolution of management system in this field, the key outcomes are contributed as advices to two main areas for normalizing management, that is, the self-discipline management based on corporate reputation and the personnel management based on human resource nature.Conducting research on the strategies in the main aspects of consultancy industry of construction cost, such as service products, consulting company and management system, this thesis aims to provide the robust scientific support to future exploration and decision which is critical in industry planning, company development and policy measures.更多还原