民族文化传媒化研究

【作者】 程郁儒；

【导师】 陈国新；

【作者基本信息】 云南大学 ， 马克思主义民族理论与政策， 2010， 博士

【摘要】 民族文化传媒化论题的所指是特殊化的民族文化进入一般化的大众传播的过程及其相关问题。回答的基本问题是：民族文化何以成为大众传播的内容和产品?这里的“内容”和“产品”问题不是两个不同的过程,实质上是一体之两面。民族文化成为大众传播内容的研究,考察的是民族文化与社会因素的关系,主要是民族文化与主流意识形态和主流文化的关系；民族文化成为大众传播产品的研究,考察的是民族文化与经济因素的关系,主要是民族文化与资本因素和商业文化的关系。本论文运用文化研究中的编码/解码理论,截取编码环节作为核心片段,研究了编码过程中民族文化与传媒本体因素、社会因素、资本因素的互动关系。本论文全面呈现了民族文化传媒化的相关问题,并对一些问题进行了力所能及的探讨；基于对传媒本体编码特征的分析,探讨了民族文化的传播特征；研究了主流文化与民族文化的互动关系,尤其是民族文化对主流文化的作用；将民族文化经济化的编码特征归结为奇观,对相关问题进行了研究；建构了新的市场主体框架,从宏观视角对民族文化传播经济化过程的编码机理进行了论述；将民族文化在传媒化过程中的特性归结为与主流文化和商业文化的双向不合类性,对民族文化传媒化的国家责任等若干问题进行了思考。论文的主要观点是：编码和解码在大众传播中是两个同构的过程；大众传媒的基本特性是建构性、故事性和拟态性；大众传播对民族文化的作用表现为移场、错位、转译、赋权等；民族文化在大众传播中具有专属性、地方性、内向性、禁忌性等特性；主流文化对民族文化进行了借用、改造、促变、回避、忽视等作用；民族文化对主流文化具有文化资源作用、人性滋养作用、空间营造作用和社会矫治作用；奇观是民族文化经济化的主要编码特征；民族文化传媒化并非一般化的传播过程和经济过程,而是与多民族国家和谐发展密切相关的重要方面,对于促进民族文化传媒化,政府负有“国家责任”。更多还原

【Abstract】 The paper-The Study on the Communication of the National Minority’s Culture in China is the research of the process and the relevance issues in which of putting the national minority culture enter into the mass-communication field. The thesis of the paper is about two aspects mainly,------one, national minority’s culture becomes communication content; two, national minority’s culture becomes communication product. These two aspects are two sides of an overall.About that national minority’s culture becomes communication content, the study is inspecting the relationship between the national minority’s culture and the social factors, especially the relation with the mainstream culture and the mainstream ideological; About that national minority’s culture becomes the communication products, the study is inspecting the relationship between the national minority’s culture and economy factors, especially the relation with the capital factors and buziniss factors.Applying the code/decoding theory in Culture Study, intercepting the coding part as the core fragment, the thesis has probed the three interactive relations-the national minority’s culture with the mass media, the national minority’s culture with the social factors, and the national minority’s culture with the economy factors in the process of coding.This paper has presented the questions between the national minority’s culture and the mass-communication comprehensively, has discussed some questions in author’s capability also. Based on the analysis of coding characteristics of mass media, the paper has induced the communication characteristics of the national minority’s culture in coding processes. Meanwhile, the paper has revealed the interactive relations between the national minority’s culture and the mainstream culture, particularly the function of national minority’s culture to mainstream culture.The author comes to a conclusion that the characteristic of economical-rization coding of national minority’s culture in mass-communication is the spectacle. Besides, the author constructs a new frame of market subjects, base on that, grasps the coding principle of economical-rization process of the national minority’s culture in communication field from macroscopic visual angle. Also, the author believes, for the national minority’s culture, there are two sub-categories of the characteristics in the process of mass-communication, one is the sub-category between the national minority’s culture and mainstream culture, the other is the sub-category between the national minority’s culture and business culture. Finally, the author proposes that promoting the mass-communication of the minority culture is the responsibility of the government.The Study on the Communication of the National Minority’s Culture has opened up a new field. In the field, studying the national minorities and the minority’s culture in mass-communication, people can highlight the concerns of power and interest of natinal minorities in China. Topic of this paper is one aspect of the cultural transformation of national minorities in modernization context.更多还原