【作者】 谢海涛；

【导师】 周杏英；

【作者基本信息】 广东外语外贸大学 ， 外国语言学及应用语言学， 2007， 硕士

【摘要】 本文以Hofstede的文化维度，Lea等人的金钱心理理论以及Yamauchi和Templer的金钱态度量表为研究框架，参考前人对金钱态度和行为的研究，从文化的角度提出三个零假设，比较中美两国大学生对待金钱态度的差异。提出这三个零假设的理据是地球村中年轻一代相似的文化身份。作者通过向中美两国大学生分发问卷收集原始材料，在196份有效问卷中，101份来自中国受试，95份来自美国受试。在控制了年龄、性别、教育程度、工作经验等背景变量后，本研究采用单项方差分析比较中美两组受试在将金钱视为权力和成功的象征、在交易中的不信任感和金钱焦虑这三个金钱态度上的差异。从数据分析得出：只有两个假设都得不到支持。结果表明，中国大学生比美国大学生更倾向于将金钱视为权力和成功的象征并且在交易过程中表现出较低的不信任感和价格敏感度。在金钱焦虑方面，两组受试没有显著差异。这表明了在这一年龄层群体对金钱并不是太担忧。实验结果不仅说明了在全球化环境下不同文化之间相互影响相互吸收，也证实了不同文化之间的共性。尽管有些不足，本研究对消费者行为、市场营销、人力资源管理、理财咨询和理财教育方面都有现实的借鉴意义。更多还原

【Abstract】 This study compares attitudes toward money among Chinese and American college students. Based on Hofstede’s (1991) cultural values, Lea et al’s (1987) psychological theory of money and previous researches on money attitudes, beliefs and behaviors, hypotheses were formulated for three dimensions of a money attitudes scale (MAS) developed by Yamauchi and Templer (1982). The null hypotheses were inferred from assumption that young people with similar cultural identity in the globalized world share similar attitudes toward money.Data were collected via questionnaire surveys from 196 college students, among which 101 were Chinese and 95 were Americans. After controlling age, educational level, gender and working experiences, a one-way ANOVA was performed to detect the difference along the three money attitudes: power/prestige, distrust/price sensitivity and anxiety between two cultural groups: China and the United States.Only two of the three null hypotheses were not supported. The findings indicate that the Chinese subjects are more likely to view money as a symbol of power and prestige and they show a lower level of distrust/price sensitivity in monetary situations compared with their American peers. Concerning anxiety, the two groups do not display significant difference, which implies that this age group is not very worried about money. The results demonstrate not only the interaction and assimilation of different cultures in the global village but also the cultural commonness in different peoples. Despite some inherent limitations, results of this study are instructive in consumer behaviors, marketing, human resources management and financial education in cross-cultural contexts.更多还原