【作者】 邓致妍；

【导师】 阳爱民； 侯迎忠；

【作者基本信息】 广东外语外贸大学 ， 新闻与传播（专业学位）， 2021， 硕士

【副题名】以印度总理莫迪为例

【摘要】 随着社交媒体的发展,政治领导人可以与公众进行即时交流与互动,政治传播进入了全新发展阶段。越来越多国家领导人试图通过社交媒体扩大自身影响力,塑造良好个人形象。诸如印度总理莫迪、美国前总统特朗普等国家领导人在社交媒体政治传播中使用了有别以往的话语策略,这些话语策略促使研究者使用多模态视角对其进行分析。多模态话语分析能在传统话语分析的基础上,把文本、图像、视频等不同模态话语进行整合,探究其协同作用下传达的话语意义。本论文以莫迪的英语推文为研究对象,在对其推文进行多模态话语分析的基础上,对以下问题进行探讨:莫迪社交媒体政治传播呈现出哪些多模态话语特征?莫迪社交媒体传播中不同模态话语之间构成怎样的关系?以莫迪为例,领导人社交媒体传播话语策略选择的影响因素有哪些?对我们有何启示?研究发现,在文本话语方面,莫迪推文的概念过程主要通过物质过程和关系过程实现,多使用陈述语气,用事实说话。在图片话语方面,莫迪倾向使用叙事再现图片,较高频率使用反应过程来表达细腻感情。在视频话语方面,也是以叙事再现视频为主,通过言语过程直接向受众表达意义。从模态话语间关系来看,各模态话语相互作用、相辅相成,协同构建意义。总的来说,莫迪社交媒体话语策略是情感表达以理性说服为主、在语用距离保持若即若离以达成塑造完美偶像的政治目标。此外,本论文还结合世界各国领导人及其政府在社交媒体的话语表达,提出了重构简明扼要和形象生动并举的语篇构成以养成用户浏览习惯;充分了解并运用社交媒体“潜规则”;创建高辨识度个性化标签三点优化建议,以促进社交媒体政治传播效率。更多还原

【Abstract】 With the development of social media,political leaders can communicate and interact with the public in real time,and political communication has entered a new stage of development.More and more national leaders are trying to expand their influence and shape a good personal image through social media.National leaders such as Indian Prime Minister Modi and former US President Trump have used different discourse strategies in social media political communication.These discourse strategies have prompted researchers to use a multi-modal perspective to analyze them.Multimodal discourse analysis can integrate different modal discourses such as text,image,video,etc.on the basis of traditional discourse analysis,and explore the meaning of discourse conveyed under their synergy.This thesis takes Modi’s English tweets as the research object.Based on the multimodal discourse analysis of his tweets,this paper discusses the following questions:What are the multi-modal discourse characteristics of Modi’s social media political communication? What is the relationship between different modal discourses in Modi’s social media communication? Take Modi as an example.What are the influencing factors of leaders’ social media discourse strategy choices? What’s the inspiration for us?Research has found that in terms of textual discourse,the conceptual process of Modi’s tweets is mainly realized through material and relational processes,using declarative tone and facts.In terms of picture discourse,Modi tends to use narrative to reproduce pictures,and more frequently uses reaction processes to express delicate feelings.In terms of video discourse,it is also mainly based on narrative reproduction of the video,where he directly expresses meaning to the audience through the speech process.From the perspective of the relationship between modal discourses,each modal discourse collaboratively constructs meaning.In general,Modi’s social media discourse strategy is to focus on rational persuasion in emotional expression,and to maintain pragmatic distance in order to achieve the political goal of creating a perfect idol.In addition,this thesis also combines the discourse expressions of world leaders and their governments on social media,and proposes to three-point optimization suggestions to promote the efficiency of social media political communication.These suggestions are: to reconstruct a concise and vivid discourse composition to cultivate users’ browsing habits;to fully understand and use the “hidden rules of social media”;to create highly recognizable personalized tags.更多还原