【作者】 杜颜；

【导师】 纪殿禄；

【作者基本信息】 辽宁大学 ， 新闻与传播（专业学位）， 2020， 硕士

【副题名】以大连金普新区融媒体中心为例

【摘要】 县级融媒体建设是时下媒体工作者关注的热门,县级融媒体中心具有政治属性和公共服务属性,是新时代下党重要的执政手段和主流舆论传播的重要阵地。本文通过我国融媒体所处的大环境入手进行分析,总结了我国融媒体发展情况,分析了我国媒体融合的示范案例及阶段性成果。而县区级融媒体中心的建设是我国媒体融合纵深发展的关键步骤,通过分析县级融媒体发展的必要性、重要性,以及国家县级融媒体中心的整体建设情况及其中具有区域代表性的四家融媒体中心:浙江长兴传媒集团、甘肃玉门市融媒体中心、河南项城融媒体中心、吉林农安县融媒体中心,我们可以得出我国县区级融媒体建设的普遍特点及差异。在中国整个的媒体融合大环境中,东北地区的融媒体发展状况较其他地区来说是相对缓慢的,大连作为东北地区GDP排名靠前的副省级城市,发展较为繁荣,其县级融媒体——大连市金普新区融媒体中心在东北地区的媒体融合发展中具有代表性意义。本文以我国媒体融合大环境为背景,结合四家中国具有代表性的县级融媒体中心发展状况对比分析,加上大连市县级融媒体中心的个案分析,梳理其发展背景、发展理念、平台建设情况、经营管理情况,以及对本地的传播效果,通过实践调研、个案分析、内容分析等研究方法,总结出我国县区级融媒体发展过程中的路径、特点、困境及可行性建议。更多还原

【Abstract】 The construction of county-level financial media is the focus of the media workers at present.The county-level financial media center has the political and public service attributes,it will become an important means of governance and an important position for the dissemination of mainstream public opinion.This paper analyzes the environment of China’s financial media,summarizes the development of China’s financial media,and analyzes the demonstration cases and phased results of China’s media integration.The construction of county-level financial media center is the key step for the in-depth development of China’s media integration.By analyzing the necessity and importance of county-level financial media development,as well as the overall construction of the national county-level financial media center and four regional representative financial media centers: Zhejiang Changxing media group,Yumen financial media center,Henan Xiangcheng financial media center Jilin Nongan county financial media center,we can get the general characteristics and differences of county construction in China.In the overall environment of media integration in China,the development of financial media in Northeast China is relatively slow compared with other regions.Dalian,as a sub provincial city with the highest GDP in Northeast China,has a relatively prosperous development.Its county-level financial media-financial media center of Jinpu New District of Dalian city is of representative significance in the development of media integration in Northeast China.Based on the background of China’s media integration environment,combined with the comparative analysis of the development of four representative county-level financial media centers in China,and the case analysis of Dalian county-level financial media center,this paper combs its development background,development concept,platform construction,operation and management,as well as the local communication effect.Through practical research,case analysis,content analysis and other research methods,summed up the development process of county-level financial media path,characteristics,difficulties and feasibility suggestions.更多还原