【作者】 何锡阳；

【导师】 王学力；

【作者基本信息】 广东工业大学 ， 国际商务管理， 2019， 硕士

【摘要】 随着经济全球化进程的加快,技术(尤其是高新技术)的发展已经成为一家公司、乃至国家可持续发展的重要手段。中国企业经过多年的快速发展,从一开始的技术落后到慢慢有了自己的核心技术,在一些领域拉近了与国外的距离,但很多核心技术仍然掌握在大型跨国公司手中,中国仍然需要引进国外的先进技术。中国非常重视跨国公司在国内市场的技术转移。跨国公司因为资金的雄厚以及长时间积累,在核心技术领域已经建造了坚实的壁垒。针对中国消费者购买力的不断增强以及国内稳定的投资环境,跨国公司越来越重视中国市场,开始以不同的进入方式来华投资并且进行技术的转移。基于这样的背景,本文以博弈论的方法,针对政府在不同的政策背景下,先是构造了跨国公司以合资或者直接进入国内市场的投资利润模型,研究了企业的利润、技术转移量以及产品市场定价大小等问题;其次针对跨国公司以合资或者直接进入市场的情况下,对比在两种模式下对企业利润、技术转移量、消费者福利的影响;最后通过数值仿真验证模型的假设结果。论文的研究结果如下:(1)对于跨国公司而言,当自身拥有高水平技术的时候,会更多的选择以直接进入方式来东道国市场投资并转移较多的技术,自身技术水平较低时,会更多选择与国内企业合资的方式进行投资。与合资模式相比,跨国公司选择直接进入东道国市场投资时,增加了市场的竞争,降低了产品的定价,提高了消费者福利。在直接进入模式下,若东道国企业的学习模仿较强,跨国公司会选择转移较低的技术质量水平,否则会提高技术转移;在合资进入模式下,拥有股份份额的大小决定了跨国公司技术转移量的多少,即拥有股份份额越大,技术转移量越大。(2)对于政府而言,应该鼓励高水平跨国公司来华投资。在给与消费者价格补贴后,可以明显的发现跨国公司高水平技术转移意愿的提高,国内企业相对会更加欢迎外商投资进行技术转移。促进了产业的发展和壮大,在一定程度上其实加强了国内企业的生存和竞争力,并且减少了产品的市场定价,提高了消费者福利水平。更多还原

【Abstract】 With the acceleration of economic globalization,the development of technology,especially high-tech,has become an important means for a company or even a country to achieve sustainable development.Chinese enterprises have developed rapidly after many years,which have evolved from a backward technology to a core technology that has narrowed the distance with foreign countries in some areas.However,many core technologies are still in the hands of large transnational corporations,and China still needs to introduce advanced foreign technology.China attaches great importance to the technology transfer of multinational company in the domestic market.Multinational companies have built solid barriers in core technology areas due to their strong capital and long-term accumulation.In view of the increasing purchasing power of Chinese consumers and the stable domestic investment environment,multinational companies pay more and more attention to the Chinese market and begin to invest in China and transfer technology in different ways.Based on this background,this paper,with the method of game theory,first constructs the investment income model of multinational companies entering the domestic market through joint venture or direct access under different policy backgrounds,and then researches the enterprise’s income,technology transfer and product market pricing and other issues.Secondly,in the case of joint venture or direct entry into the market,the impacts of the two modes on corporate earnings,technology transfer and consumer welfare are compared.Finally,the hypothesis results of the model are verified by numerical simulation.The research results are as follows:(1)For multinational companies,when they have high level technology,they will choose to invest in the host country market directly and transfer more technologies.When their technology level is low,they will choose to invest in joint ventures with domestic enterprises.Compared with the joint venture mode,when transnational corporations choose to invest directly in the host country market,they increase market competition,lower product pricing and improve consumer welfare.In the direct entry mode,if the learning and imitation of the host country enterprises are strong,the transnational corporations will choose to transfer the lower level of technology quality,otherwise it will increase the amount of technology transfer;In the mode of joint venture entry,the size of share ownership determines the amount of technology transfer of multinational companies,that is,the larger share ownership,the greater technology transfer.(2)For the government,high-level multinational companies should be encouraged to invest in China.After giving consumer price subsidies,it can be clearly found that transnational corporations are more willing to transfer high-level technology,and domestic enterprises are more likely to welcome foreign investment for technology transfer.It promotes the development and growth of the industry,actually strengthens the survival and competitiveness of domestic enterprises to a certain extent,reduces the market pricing of products,and improves the level of consumer welfare.更多还原